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The relevance of On Page SEO factors

On Page SEO, SEO specialist Den Haag, SEO specialist inhuren, Bovenaan in Google
On Page SEO, SEO specialist Den Haag, SEO specialist inhuren, Bovenaan in Google

Geschatte leestijd: 12 minuten

Essential On Page SEO factors you will need to know

Discover what On Page SEO factors are. Why it matters and 10 of those most crucial on page search engine optimization factors you want to concentrate on to triumph. Succeesding in search now requires optimizing to get a combination of variables tha search engines consider significant specialized on page SEO and off page SEO.

Through the years, we have seen increased attention toward off page methods, like linkbuilding along with other technical components. However the truth is, Off Page SEO will do not much well if you do not focus on the principles – Search Engine SEO. Smart SEO professionals understand that search engine optimization should be continously prioritized.

And as the search landscape is ever evolving, it is important to be certain that your on page search engine optimization knowledge is current. In this informative article, we will cover exactly what on page SEO is, why it tings and 10 of the most essential on page SEO factors now.

What’s On Page SEO?

On Page SEO also called on site SEO describes this practice of optimizing webpages to enhance a website’s search engine rankings and make organic traffic.

Along with publishing applicable high quality articles On Page SEO comprises optimixing your headlines, HTML tags (Meta, title and header, and graphics. Additionally, it involves making sure that your website has a high degree of experience, authoritativess and trustworthiness.

It takes into consideration different aspects of the page which, when added together will enhance your website’s visibility in the research results.

Why On Page SEO is vital?

On Page SEO is significant since it will help search engines know your website and its content. In addittion to identify whether it is related to a searcher’s query. As search engines become more complex, there’s greater attention toward significance and semantics in search engine results pages (SERPS)

Google with its abundance of complicated algorithms has become much better in: Recognizing what consumers are actually looking for when they form a question. Delivering search results that fulfill user intent (informational, buying and navigational) Adopting for this development is vital and you may get it done by making sure your website and its content both what’s visible to users in your pages (test, pictures, video or sound) and components which are just visible to search engines are all well optimized based on the most recent best practices.

In addition you can not simply dismiss search engine SEO since you have got more control when refining for on site elements instead of off page SEO that includes outside signs like backlinks. If you put effort into search engine plans, you will notice an increase in visitors and an increase in your internet existence. This guide will walk you through the main elements of Search engine SEO. Paying close attention to those 10 regions will help enhance your articles and ability and boost your page rankings, traffic and conversions.

On Page SEO, SEO specialist Den Haag, SEO specialist inhuren, BOn Page SEO, SEO specialist Den Haag, SEO specialist inhuren, Bovenaan in Googleovenaan in Google
On Page SEO, SEO specialist Den Haag, SEO specialist inhuren, Bovenaan in Google

10 most important On Page SEO factors

1. E.A.T

E.A.T that stands for experience, authoritativeness and trustworthiness is the frame that Google raters utilize to evaluate content creators, webpages and websites as a whole. Google has always placed a premium on high quality content. It wants to be certain sites generating high quality articles are rewarded with greater rankings and sites that produce low quality articles get more visibility.

There is a clear connection between what Google believes in high quality articles and everything that appears in the search results. Call it significance of causation whatever it is, E.A.T is somehow playing a part in Google’s organic search results. Which means E.A.T has to be a factor in your search engine optimization strategy.

2. Title tag

The name tag, an HTML label that exists from each page’s mind section, supplies an original cue or circumstance about what the external subject matter is of the various page it’s on. It is featured prominently in the search engine results pages and in the browser window.

The name tag alone has little effect on organic rankings. This is why it is sometimes overlooked. Nevertheless missing replicating and badly composed name tags can negatively affect your search engine optimization results, so be sure you are optimizing with this particular element.

3. Meta desscription

Since the first days of SEO, meta descriptions are a significant optimization stage. Meta descriptions or meta tags that provide a description of how exactly what the page is all about are often exhibited in the SEPS beneath the name of the webpage. While Google asserts that meta descriptions do not help with rankings, there’s anecdotal evidence that indirect characteristics of greater descriptions do assist.

Optimizing Meta description properly can help enhance:

  • Click through speed
  • Perception of the quality of the outcome
  • Perception of exactly what your website provides all shifts

4. Headlines

Wish your website content to execute well on search. Subsequently, start writing persuasive headlines. Making up a name for a blog article may seem too simple. But a fantastic headline may mean the difference between a click and a feeling. That’s why it is crucial that you make them. Your headlines will need to ignite attention for it to stick out on the SERPS, enticing customers to bowse and keep reading the remainder of the content.

5. Header Tags

Header tags are HTML components (H1-H6) utilized to identify headings and subheadings in your articles from various other sorts of text. Header tags are not as critically important for your site rankings since they were, but these tags still serve an important role to the customers and your SEO Optimization. They could indirectly impact your rankings by:

  • Making your articles easier and much more enjoyable for people to read
  • Supplying keyword rich circumstances about your articles to the search engines

6. SEO copywriting

SEO copywriting menas writing content together with both search engines and consumers in mind. There is a strategy in mind composing strong search engine optimization content and it is more than simply keyword study and then fill in the blanks. Only producing content for the sake of it will not do. Bear in mind that you are writing content for individuals. Therefore that article has to be high quality, large and applicable.

7. Keyword cannibalization

True or untrue? The more pages you have targeting a keyword the greater you are rank for this keyword. Together a particular term across several pages may result in keyword cannibalization that has some potentially devastating consequences to your SEO. When you have multiple pages ranking for the exact same keyword you are really competing on your own. It is very important to recognize whether keyword cannabalization is present on your website and solve it straight away.

8. Content Audit

Most article founders are concentrated on producing new content they neglect to audit their current content. And this really is a mistake.

Auditing your current content is essential as it helps you:

  • Evaluate if your current content is attaining its targets and gaining return on investment
  • Identify if the data in your articles remain true or is becoming stale or perhaps obsolete
  • Ascertain what kinds of articles are working for you

Content audits can help your Search Engine Optimization strategy and they should be performed on a regular basis.

9, Picture Optimalization

Adding pictures is a fantastic way to make your pages more appealing. However, maybe not all images are all created equal. Some may slow down your website. Optimizing images correctly will help you take advantage of a valuable search engine optimization asset.

Picture optimization has many benefits, for example:

  • Added ranking opportunities appear on Google Image Search
  • Better user experience
  • Quicker page loading times

Pictures should not be an afterthought. Ensure to include pictures that support your articles and use descriptive names and alt text.

10. User engagement

Improving your website’s search engine Search Engine Optimization components is half the conflict. The other half lies in making sure users won’t bounce, but rather, they will keep on viewing your articles, interacting with them and return for more. maintaining engaged customers is an excellent challenge in itself, however it is certainly possible. To raise consumer participation, concentrate on aspects like site rate, user expertise and article optimization amongst others.

On page SEO is important if you wish to increase your website’s chances of showing up at the search results. Assessing for on site variables on a regular basis might help enhance your rankings, traffic and conversions.

Why on page SEO is vital?

Search engine optimization involves a wide assortment of strategies that fail into two chief categories. Off page SEO or things that occur from the site that frequently cannot be manipulated and search engine SEO.

More often than not, when somebody speaks about advancing their SEO they imply search engine SEO. Let us talk more about the siginificance of search engine SEO and its significant part in contemporary web advertising.

What’s search engine SEO?

On page SEO is your practice of optimizing web pages to make organic traffic and enhance your website’s rankings in the SERPS. Invluding optimizing a webpage’s HTML, internal hyperlinks and meta information along with submitting high quality applicable content and graphics. When you include all these facets of a page together, you are left with a better page due to search engine SEO.

Likewise you will find ranking variables for search engines that lie outside the site proprietors hands, this is known as off page SEO. Matters like backlinks from other sites, social networking, manufacturer mentions and stocks can have an immediate or non direct impact on a site’s rankings in the SERP. On page SEO depends upon the actual content of this page that means that anything inside the website could fall in the Google of possibly affecting SEO, that includes text,, meta information, multimedia material, HTML code, CSS, Javascript and much more. Generally this is known as content although publishers utilize articles to refer to the web page major text.

Either way that is the primary area of attention for hunt motors, so of ought to be the most important focus of any search engine optimization advertising plan.

Why is search engine SEO important?

On page SEO helps search engines examine your website and the content linked to it. So it may identify whether a searcher’s question is related to your site. Google is continually upgrading its algorithm. So it may better comprehend that a searcher’s purpose and provide search results that fulfill that consumer’s needs. Since Google’s Algorithm grows, so if your website.

It is very important that your website and its content, such as what’s observable to customers and what’s visible to search engines are optimized to the hottest practices utilized by companies such as Google and Bing. This way search engines can comprehend your site and how to rank it.

Whether you have got a large or a small company, it is important to boost a website’s on page SEO. SEO represents among the most typical digital advertising and marketing approaches, and it stays super popular due to its dependable return on investment. In reality, on page SEO gives the best ROI from almost any electronic advertising strategy. Its comparatively low cost and long term advantages may help websites grow and earn passive visitors for ages.

Just as half of all website traffic comes from search engines such as Google or even Bing. This implies that close to 40% percent of online revenue comes from search motors too. Here is soemthing else to consider. The top rated 1 st effect on Google gets over 32 percent of traffic, and also they very first page of search results catches up to 91,5 percent of visitors.

What search engine optimization strategies can you use to enhance your rankings?

Making your site as look friendly as possible is vital to raise your page rankings in the SERP. To better comprehend on page SEO best practices, you will want to understand the most crucial on page search engine optimization components. Then you are going to want to fix them.

SEO strategy

A fantastic guideline for SEO would be to focus on your traffic and consider their particular needs. User intention and consumer need ought to be the principal motivation for starting your SEO strategy. And in reality, Google has started to push user expertise and SEO as important sections of its ranking algorithm.

SEO user intent

This pertains to a user’s main target when they sort in a query to an internet search engine. The goal of comprehension user content is having the ability to optimize your keywords to match the content that the page contains. By way of instance, If somebody searches for ‘Labradors’ are you currently really looking to embrace one or simply wanting to find out about them? That is where being particular o0n your meta information is vital.

Consider user intent when starting your keyword study and when beginning to execute your on page search engine optimization alterations. Having a professional search engine optimization staff or service can assist with valuable keyword integration and research that will assist you to get the best results. As you build your meta info and site content, you need to ensure your plan is just as much about acquiring clients what they want as it’s all about enhancing SEO.

SEO mobile friendliness

Mobile SEO is very important, especially now. When designing a website, you need to ensure that your site looks great on all platforms, such as telephones and laptops and isn’t strictly made for one or another. This may reflect in your search engine results, meaning that when a person searches for a question on their telephone your mobile friendly website will appear greater than those that are somewhat less mobile friendly.

Mobile friendliness is a complicated and expansive subject. As there are several things that specify mobile friendliness it is too tough to get into this. Howver, you will do best by making certain your cellular site is user friendly, simple to navigate and simple to use, quick and contains content that mathes mostly with your primary site.

Secure your website

Site security such as using an HTTPS protocol is in this time a no brainer. But many site still operate without the correct security required for a website. Since 2014, Google’s ranking algorithm has included security for a sign so as to push the internet towards more protected sites and has become one of its main components.

Enhancing UX

Things like site construction, intuitive navigation, site or pagespeed and lay out also all act as signs for SEO. These are search engine componets that web developers would be wise to listen to for enhancing their website. Consider approaches to enhancing your web design to help users experience the principal content of every page.

SEO optimization and Content Marketing Blogs

SEO specialist Den Haag

Herman Geertsema is the owner and SEO specialist of Connect your World from The Hague. He is an experienced SEO specialist and content marketing expert. Do you have a question about On Page SEO? Or do you want to hire me as a SEO specialist? Press on the next button.

Click through rate in Google Ads

click through rate, Google Ads
click through rate, Google Ads

Geschatte leestijd: 10 minuten

Click through rate metric

There are many metrics for example click through rate to track in Google Ads and you can see them in your reports. These metrics tell you how your campaigns, ad groups, ads, keywords and so on are performing for you. Without them, you won’t be able to manage your Google Ads effectively and you could be losing a lot of money. Some metrics will be more important to you than others and you will keep a close watch on them every month. Click through rate is one of the key metrics. It’s also one of the easiest to understand.

What is click through rate?

Click through rate is the ratio of searchers that can view your ad to the total number of searchers that click your ad. It is expressed as a percentage.

Good click through rate in Google Ads

For example, if your ad has received 100 impressions and had 10 clicks from that. Then your CTR is 10%. Whether this is a good CTR or not depends on a number of factors. A good click through rate in Google Ads is only possible when ads are relevance to searches. If searchers find your ads related to what they are searching for. They will click. However there are many reasons why Click through ratio may be low or high. A good CTR will vary between industries and will depends on factors such as:

  • Ad position
  • Campaign type
  • Search intent
  • Keyword type
  • Device used and others

So it is not always easy to determine what a good CTR is. However the following points should help to explain this better.

Click through rate below 1%

CTR’s below 1% are common for Display and Remarketing campaigns. This is because people are on websites that are part of the Google Display Network and aren’t actively searching for your products or services. They will be checking out other content and are likely to ignore your image ads. This is not necessarily a bad thing.

Google Ads – display campaigns

Traffic volumes are usually higher for display campaigns and it is expected the vast majority of people will not click your image ads. The people who click are usually highly qualified leads and these are the one ones you are interested in. For search campaignsd, click through rates below 1% aren’t good. They reveal that your ads are not targeted to the searcher or they are appearing at the bottom of search results. So aim to rank higher by improving quality scores and also bidding higher for keywords. Keywords with high Ad Rank generally have a higher click through rate. They also help to increase clicks and conversions and help you to quickly see what works or doesn’t.

CTR between 1 and 5 %

Achieving a click through rate between 1-5% is a good target for a new campaign. It’s a good place to start and with time and additional optimisation, this should be improved. This CTR is common for shopping campaigns and many search campaigns with targeted ads. One way to improve these click trhough rates is to check the search terms report and remove any that aren’t targeted or have low conversions.

Click through rate above 5%

If you are a charity using a Google Ad Grant, you will need to maintain a minimum of 5% CTR for your account. This is a new requirement for all charities running campaigns on Google Ads. Failure to maintain this means your account will be suspended. Google has taken this step because of advertisers abusing the free funding. The challenge though is that you can’t bids higher than 2 EUR, so your ads may not achieve top positions and that’s usually required to have a high CTR.

Remove all low CTR keywords

The first step will be to remove all low CTR keywords and search terms, especially one word keywords. The cary out keyword research to find new longtail keywords. Then carry out keyword research to find new longtail keywords that are targeted and will help you maintain that target. For all other advertisers achieving 5% CTR is not a must, but it is a good target to aim for. It ensures your ads are targeted and people are interested in what you have to offer. You can achieve this by bidding for higher positions and appearing in the top 3 positions. You can also optimise ads that have low click through rates.

CTR above 10%

Click through rates above 10% are great and are a sign of highly targeted ads. These are common for businesses that offer services and target a local audience. These might be businesses such as a accountancy business, local tradesmen, legal services and others that offer one or a few services with fewer searches to target so it is easy to know what they are looking for.

Click through rate above 20%

A click through rate above 20% are common with brand searches. People searching for a product brand, service brand or personality brand are likely to click through because they know exactly what they are looking for. You will see this if you bid on your brand name as above. However if you are already ranking highly for your brand name and no one is bidding on it, then you should not bid on your brand name at this would be wasted spend. These searchers can easily click on your organic listing and still come through to your website. A click through rate above 20% are rare for general searches. There is usually a lot of competition and searchers have many advertisers to choose from. Your Google Ads are also unlikely to be highly targeted for general searches so you ‘ll get fewer clicks.

click through rate, Google Ads
click through rate, Google Ads

How to fix a low CTR

Improving your Google Ads click through rate has many benefits, including:

  1. Increases trafic volumes. When more people click your ads you then have more visitors which brings may benefits.
  2. Increases conversions. With more visitors you then get more sales and leads because you have more potential customers.
  3. Improves quality scores. This is one of the three quality score factors and when you improve Google Ads CTR your scores increase too.
  4. Higher Ad Rank. Your Google Ads are rewarded with higher positions when they are relevant to searches.

Achieving a good CTR should be every advertiser’s goal. You should continue to work on your targeting, ads, keywords, search terms, bids, positions and more to improve the click through rate.

Follow these tips to improve your Google Ads CTR

A top position on Google is a placement in one of the top 4 positions in the auction results. Ads that are at the top get significantly higher CTR’s than those at the bottom below organic results. There are two main ways to gain top positions on Google. First increase your bids and improve ad quality. Improving ad quality takes longer because you have to work on your ad relevance and ensure that keywords are tightly themed in the ad groups and related to text ads. Increasing bids is a lot quicker to do. You can increase bids manually if you are using a manual bid strategy or use automated strategy to outrank competitors.

Remove low CTR keywords

Check your campaigns for keywords with low CTR’s. If your target is to have a minimum of 5% CTR and some are as low as 1% or lower and with poor performance for conversions too, then you should remove them. Trying to improve these won’t help. It will waste time, which you could use to focus on better performing keywords.

Remove low click through rate search terms

Check the search terms report to look for low performing searches, if they have low CTR’s and conversions are low too. then you can remove them by adding them as negative keywords. It is not surprising to find search terms with CTR’s as high as 100%. That’s because search terms tend to be much higher in number than your keywords. People search in all kinds of ways and one keyword can trigger hundreds of search terms. Many of these will have high click trough rates. However, some will have low CTR’s and these you can remove. Doing so will help to improve keyword click through rates and overall performance.

Remove low CTR Ads

Each of your Ad groups should have between 3-5 ads for testing purposes. When the ad group is active, you will see the click through rate for each ad and over time you will see the best and least performing ones. You can also replace low performing ads with better performing ones.

Add Google Ads extensions

Ad extensions give your ads more prominence in search results. Adding many ad extensions helps to push your ads to the top as they become more relevant to searchers. Searchers are then more likely to click through, so try to ad as many sitelinks, callout, structured snippet, call, price and location extensions as you can.

Include keywords in the text ad

Add the keyword in the ad. The best place to add it is in the headline, and headline 1 in particular. This is the most prominent part of the ad and the clickable part that takes the visitor to your landing page. People are more likely to click when they see their keyword in the ad. They will perceive the ad to be relevant to what they need and they will find this on the landing page. Of course each ad group will have multiple keywords, each ad group should have at least 5. This then makes it difficult to have every keyword included in the ad. The soltion is to use Dynamic Keyword insertion. This syntax replaces the default text you add with the searcher’s keyword. Bear in mind it’s the keyword and not the search term that is included.

Make Google Ads relevant

The Dynamic Keyword Insertion symtax mentioned above is one way to make Google Ads relevant. Another way is to add key benefits and a unqiue selling point to entice visitors to click. It also differentiates your Google Ads from competitors. Many Ads in search results are drowning in a sea of sameness. They look like many others on the page and aren’t differentiated in any way, so searcers click on any they see because there’s nothing to differentiate them. From now on, study what your competitors are promoting. The look for ways on how to make your ads different by presenting your benefits and unqiue selling point

Click through rate in Google Ads – summary

Click through rate is one of the most important metrics. It is a basic metric for sure and easy to calculate. Hoever it tells you a lot about how your Google Ads, keywords and campaigns have performed. As a basic metrix, it helps you delve deeper into your reports to gain a greater understansing of how your campaign is performing. The search terms report is one the most important reports in your Google Ads account. It helps you see what searches you have actually received and you should look at this report every week. The search terms report is where you will see irrevelant searches you should add as negative keywords. Adding negeatives helps to improve the efficiency of your Google Ads and reduces your cost per acquisition.

click through rate, Google Ads
click through rate, Google Ads

Other Google Ads Blog

About Connect your World

Herman Geertsema is the owner of SEO Agency Connect your World based in The Hague. He is an experienced SEO expert and Google Ads specialist. Connect your World will do assignments in the The Hague, Rotterdam, Amsterdam, Utrecht and Breda region. Click at the button below to ask me anything about the click through rate or about SEO optimalisation. I’m also available when you need a SEO specialist or a Google Ads expert.

Why Google Ads are important

Google Ads, Google Adwords,, Google advertenties
Google Ads, Google Adwords,, Google advertenties

Google Ads

Geschatte leestijd: 6 minuten

Thanks to Google Ads, millions in sales have been accumulated for many companies. That’s why Google Ads are important. In this blog, we are going to give you a lot of tips and advice about Google Ads.

In this particular blog we are going to address the following topics and explain why we work with a certain strategy.

  • How do you get more clicks for the same marketing budget?
  • How do you get more conversions for the same marketing budget?
  • The basic fundamentals of a sales page
  • Follow up on your leads

Looking for tips to improve your Google Ads campaign?

Do you currently have a Google Ads campaign running, and do you think the results are disappointing? Then keep reading! We are convinced that these 4 tips can greatly improve your Google Ads campaign.

Cheaper click price

A cheaper click price not only results in more search traffic, it also leads to more sales, leads & customers. You should see it this way. For example, if you pay € 1 per click, you will get a hundred people on your website for € 100. But when you can reduce the costs to € 0.50 cents, you suddenly get double the search traffic. So if you get 4 leads with a hundred website visitors, it is logical that you will also double that number. You get a cheaper click price by making an ad that is as relevant as possible for your search term.

Think of the SKAG method (Single Keyword Ad Group).

This means that you place a search term per ad group, in this ad group you can place multiple ads that are one hundred percent relevant to your search term. When you apply this method, you will not only get cheaper clicks, but you will also beat your competition in the Google Ads auction.

Google Ads action

The Google Ads auction is a formula that determines which position you will be placed on. Without this auction, the people with more money could dominate everyone, as they have the opportunity to start advertising for thousands of dollars every day.

Google Ads, Google Adwords,, Google advertenties
Google Ads, Google Adwords, SEA, Google advertenties

Fortunately, the auction works as follows: We check how relevant your ad is that is linked to your search term. It checks how long a person stays on your website and it looks at what your bid is. In this way, advertising on Google is made as “fair” as possible. Also remember that Google is a platform to help people get the right answer as well as possible. Google would be a bad search engine if we don’t get the right answer we are looking for.

How do you get more conversions, leads or sales for the same marketing budget?

Actually when you apply the top situation, you will already get more conversions against the same marketing budget. But to work even more efficiently, We advise you to start split testing.

This is how you send people to a specific landingpage in your marketing campaigns. On this page you try to “sell” your service or product as well as possible, so that these website visitors register with you for a free quote, webinar or perhaps a purchase.

You naturally want to test this landing page split, because you often have different perspectives on how you can sell your service or product.

Turn your service or product into multiple pages with different angles:

  • Play on emotion
  • Respond to pain points
  • Create a result-oriented landing page
  • Respond to the needs of your website visitor

So you can test different landing pages to find out which one gives the best result. We bet that when you have done this, your costs can drop by at least 20%. In this way you can generate more customers, leads or purchases for the same marketing budget.

The basic fundamentals of a sales page

What makes a website a good website? What makes a salepage a good page?In our opinion, a website is only “good” if it really structurally generates new leads and customers. When will my website be ready? In this case, in our opinion, a website is never finished! We can add a new blog every week, or add adjustments, add articles to my knowledge base, obtain links A good salepage contains a number of elements. A sales page is usually applied according to the AIDA formula.

  • A = Attention
  • I = Interest
  • D = Desire
  • A = Action

Attention: You want to get the attention of your website visitor. When you have his attention, this person will more carefully navigate your website page.

Interest: Arouse a certain interest in your website visitor.

Desire: Create a certain desire, make sure that the website visitor gets a feeling of “I want this”.

Action: Let the website visitor take action. So think of downloading my e-book, free quote, free webinar and so I can mention a few points. As long as your website visitor takes action!

As you can read, this AIDA formula is a good structure to adhere to. You can easily write a certain text via this method. Then you convert this text into a landing page, when a website visitor follows your page, the conversion percentage will also be many times higher!

Follow up on your leads

As soon as you carefully follow the top 3 tips, you will see that an abundance of leads will come in. My question to you is how do you follow up on these leads? For example, they request a quote, you call them for an appointment, after which you come by and then they hear very little from you. That is of course a shame, when a website visitor decides to register with you they are warm. At the moment they have viewed your website and are confident in your expertise. To keep this warm lead you can follow it up and also completely automatically, it doesn’t actually cost you much extra work …

The moment someone signs up you can add them to a mailing list, in this mailing list you can make a lead warmer and warmer. You can measure exactly whether someone has read a particular email.

Why would you follow someone up with emails?

Well simple, if someone is interested in your service or product, and you can send this valuable information by e-mail with, for example, tips, videos, case studies, you make this lead warmer and warmer. What then happens next. Because you give so much value to this lead, the piece of sales will also become easy because you make it warmer yourself with your expertise. These emails are sent completely automatically, you can determine at what times you want to send an email, to whom and when.

SEO & Content Marketing Blogs

Hire a Google Adwords specialist

Herman Geertsema is the owner of SEO & Content Marketing agency Connect your World from The Hague. He is an experienced SEO specialist & Content Marketing expert. He knows the answer why Google Ads are important to gain more leads and earn more money with the help of Google Ads. Give me a call or drop an e-mail if you want to know more about why Google Ads are important for your company.

Web analytics in a nutshell

Google Analytics, SEO
Google Analytics, SEO

How to measure the succes of your website

Geschatte leestijd: 8 minuten

Web analytics changed how we do business in the 21 century. Now we can find valuable insights into customers, including what was previously difficult or impossible to discover, including information on website visitors, demographics, interests, online behaviors and more. We can find out what works and what doesn’t, cut underperforming marketing campaigns and increase budgets for winning campaigns. Simply put, web analytics have made it easier to grow almost any business. read on for a quick guide covering the nuts and bolts of web analytics, and how to put web analytics to work for your business.

Google Analytics, SEO
Google Analytics, SEO

Google Analytics: why use it?

You may have already heard about Google Analytics. Google Analytics is the web analytics platform used by the majority of websites. It has its specialities, but it is the best readily available, allround analytics tool available for understanding site traffic. And the best part, it is free.

Website monitoring

If you don’t have Google Analytics installed, install Google Analytics now and then kick your web developer. Without Google Analytics set up, growing a business online is like trying to pilot an airplane blindfolded. Without Google Analytics it is difficult to find out what works and what doesn’t, identify issues and solve them before they turn into bigger issues, and get a sense for the general direction your business is headed. Google Analytics is usefulness for monitoring the performance of a business and is applicable to about 95% of businesses.

Google Analytics, SEO
Google Analytics, SEO

How to use Google Analytics?

Let me tell you something abruptly. On it’s own, most data is useless. You heard correctly, for real awareness and insights, we need to be able to compare data and identify trends over time. There are two ways to analyze and understand data in Google Analytics in reference to time:

Compare two data ranges

Click on the date field input in Google Analytics. Enter two timeframes and you can compare them both. Usefull date comparisons include comparing this week’s performance to last week’s performance, last month’s performance to the same month the previous year.

Look at the charts over a long time frame

Simply look at the charts over the longest time period possible and look for trends, without comparing date ranges. This is not so effective for finding hard to find information or identifying granular insights, but this approach is useful for a bird’s eye view of the direction your traffic is heading.

Seasonality

Seasonality is a factor affecting many businesses. Sometimes you may see a downturn in traffic, but this may not necessarily indicate your site is performing poorly. It could be that your market experiences a downward trend in certain months. If your business is experiencing a downward trend, use the compare two date ranges approach and compare the current month’s traffic to the same month last year. If you are seeing increases, then you know your website is performing well, irrespective of seasonable trends.

Web analytics: acquisition

Acquisition is an area of Google Analytics any business owner or marketer should spend a lot of time reviewing. The acquisition section of Analytics breaks down where your site traffic is coming from. Without keeping a close eye on your traffic sources, it is almost impossible to make informed judgments about the performance of your site or your marketing.

In a SEO perspective you will hope for a traffic increase by organic search.

The Organic Search Report is essential for monitoring your performance in search engines like Google. Within the organic Search report, you can actually see how many times you received a visitor from a search engine.

Segments

Imagine if you could narrow down to a particular segment of your audience, such as paid traffic, search engine traffic, mobile traffic, Ipad users and so on, and instantly see how many inquiries these users have made, how much time they are spending on your site, what country, they are from, and how many sales they are making. This feature exists and is called Segments.

Segments & audiences

Segments are powerful. With segments you can identify portions of your audience that potentially generate more inquiries of sales than other customers. You can even identify portions of your audience having difficulty using your site, and get insights to fix these areas for better performance.

Web analytics terms explained

What is a pageview?

A pageview is counted each time a user loads a page on your site.

What is a unique pageview?

Similar to a pageview, but if one user loads a page several times it will only be considered on e unique pageview.

What is a session?

A session is what occurs when a visitor arrives at the site, and then at some point closes the browser. If that visitor returns again, this is counted as an additional session.

What is a user in Google Analytics?

If a user visits your website, and then returns at a later stage, this is counted as one unique user.

What is a conversion rate?

One of the most important metrics to monitor is your site conversion rate. A conversion rate is the percentage of users completing a dseired action. The action could be filling out an inquiry form, downloading a product or buying something from you. If you receive 1000 visitors and thirty of those visitors complete a sale, this means you will have a conversion rate of three percent.

What is a goal in Web analytics?

Goals are custom goals you can set up within Google Analytics to track particular business goals or targets you may have for your website.

What is a bounce rate?

If a visitor visits your website, and then leaves without visiting any more pages, this is a bounce. The percentage of visitors who bounce is your bounce rate.

A common question among marketers and business owners is: what is a good bounce rate? There is no general rule. Bounce rates vary greatly between sites and industries. If you find a particular page with a very high bounce rate above 70%, this could be a indicator the visitors do not like the content or they experiencing technical issues.

Call tracking

Tracking and attributing phone calls to marketing channels was previously and arduous task for the local or international marketer, but finally it is now both and cheap and easy to track the source of phone calls in your marketing campaigns.

Key points for implementing call tracking

If you rely on SEO or local SEO, it is important to keep your real phone number displayed on your website, for both users and Google bots. NAP have to consistent. Otherwise it will hurt your SEO rankings negatively.

Web Analytics & SEO

You will find a lot of data in Google Analytics. As a SEO specialist I will find the next metrics important to monitor:

  • Website views
  • Page views
  • Desktop versus mobile
  • Average session time
  • Social/Direct/Organicsearch/Referral

Time on site

The main focus is on the bounce rate and time use of the website. With the help of the bounce rate you gain insight into the extent to which a page stimulates click-throughs on the website. A high bounce rate means that the page does not motivate enough to click through to other pages on the website. Then the visitor has left too quickly. With the use of time you gain insight into the relevance of your content. Relevance of your content is very important for SEO content. A short time commitment indicates that the content present is not interesting enough for the visitor, so that the visitor leaves. It is important to avoid a high bounce rate and a short time commitment.

Returning visitors

In addition to the bounce rate and time use, Google Analytics also provides information about new and returning visitors. For example, you can see where new and returning visitors find you, which is ideal to find out how your SEO keywords score. You can see this by looking at “Searches” under the heading “Search engine optimization” of “Acquisition”. The image below shows an example of the results.

SEO & Content Marketing Blogs

SEO specialist The Hague

Herman Geertsema is the owner of SEO agency Connect your World in The Hague. He is an experienced SEO specialist and Content Marketing expert. Connect your World could help you in the next regions: Amsterdam, Rotterdam, The Hague, Utrecht & Breda. We finished several SEO projects successfully in cities like Leiden, Zoetermeer, Rijswijk & Delft. A lot of information on this site is in Dutch, but an increasing amount of information is in English.

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