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Copywriting with CHAT GPT – tips and tricks

Copywriting CHAT GPT

Before utilizing the capabilities of Chat GPT as a writing assistant, it is important to first have a solid understanding of the concept of copy writing. By geaning knowledge in this area, the application of CHAT GPT will be more effective and efficient. By having a deeper understanding of copywriting principles and techniques, we can better guide CHAT GPT to generate content that aligns with our desired outcomes. Understanding the fundamentals of copywriting will also enable us to make more informed decisions when it comes to crafting marketing materials, product decriptions and website content.

Skills of a copywriter

Effective copywriting requires a combination of technical skills, such as proficiency in grammar and langauage, and creative skills, such as the ability to write compelling healines and narratives. It also requires a deep understanding of the target audience and the ability to craft messages that are relevant and persuasive to them.

Using copywriting

• Generating leads and sales for a business
• Building brand awareness and loyality
• Encouraging people to sign up for a newsletter of follow a social media account
• Encouraging people to download an app or take a specific action to a website

Effective copywriting techniques for increasing conversions

Copywriting is a complex and multifaceted discipline, and there are many different approaches and techniques that can be used to craft an effective copy. Some of the most effective copywriting techniques for increasing conversions include:

• Ussing compelling headlines and subject headlines to grab readers attention and encourage them to read on.
• Using emotional appeals to connect with readers and persuade them to take action,
• Using scarcity and urgency tactics to create a sense of fear of missing out and encourage readers to act quickly.
• The use of social proof, such as customer testimonials and reviews, to build credibility and increase conversions.

Writing compelling headlines and subject lines

Some tips for writing compelling headlines and subject lines include:

• Keep them short and to the point. Aim for around 6-8 words or about 50-60 characters
• Use strong actionable verbs to encourage readers to take action
• Including numbers and specifics as they can make headlines more compelling and specific
• Use emotional appeals and persuasive language to encage readers them to read on.
• Test different headlines and subject lines to see which ones performs best with your audience

Using storytelling in copywriting to engage readers

Storytelling is a powerful technique for engaging readers and making your copy more compelling. To use storytelling in your copy, you can:

• Create a clear and engaging narrative that follows a clear beginning, middle and end structure
• Use descriptive language and vivid imagery to paint a picture in readers minds and draw them into the story
• use characters and dialogue to make the story more relatable and engaging.
• Use emotional appeals and conflicts to create a sense of drama and keep readers interested.

Use emotional appeals and persuasive langauage in copywriting

To use emotional appeals and persuasive language in your copy, you can:

1. Use strong and emotional language to create a sens of urgency or excitement
2. Also use emotionals appeals to connect with readers on a deeper level and persuade them to take action
3. Use language that speaks directly to readers and addresses their needs and desires

Best tips for using CHAT GPT for copywriting

Now that you have a lot of wisdom on copywriting, lets emply our AI assistant CHAT GPT for copywriting like an expert. Here are few tips to get started:

Understand the basics of copywriting

It is important to have a good understanding of the basics of copywriting such as the different types of copy, the different formats, and the principles of persuasion and psychology that underly effective copywriting.

Study examples of good copywriting

One way to learn copywriting is to study examples of good copywriting in various formats, such as website homepages, product pages, email campaigns and ad copy. You can analyze how successful copywriters use language, structure, and design to achieve specific goals.

Fine tune the model

One you have a solid understanding of the basics of copywriting, fine tune the model on a dataset of copywriting examples. This will help the model to understand the specific language and terminology used in copywriting and generate more relevant and accurate content.

Practice with Chat GPT

Use the model to generate different types of copy on different topics and format. Evaluate the output, study the model’s mistakes and learn from them.

Use prompts

When using the CHAT GPT model to generate content, it is important to use prompts that include information about the target audience, goals of the copy, formats and more. This will help the model to understand th context of the content and generate text that is optimized for the specific task.

Human editing

Even though the model is fine tuned and prompted with the right information, it is important to do human editing to ensure the text read well, is grammatically correct and most importanly is copy friendly.

Stay up to date

The field of copywriting is constanly evolving. So its important to stay up to date with the latest developments and changes in trends, techniques and tools.

FInal thoughts

Read this blog post if you want to know how to make money with SEO copywriting.

Best regards,

Herman Geertsema, SEO specialist Den Haag

Connect your World, SEO bureau Den Haag

Relevant blogs

• Does Chat GPT kill SEO optimalisation?
• Click through rate in Google Ads

The relevance of On Page SEO factors

Essential On Page SEO factors you will need to know

Discover what On Page SEO factors are. Why it matters and 10 of those most crucial on page search engine optimization factors you want to concentrate on to triumph. Succeesding in search now requires optimizing to get a combination of variables tha search engines consider significant specialized on page SEO and off page SEO.

Geschatte leestijd: 14 minutes

Through the years, we have seen increased attention toward off page methods, like linkbuilding along with other technical components. However the truth is, Off Page SEO will do not much well if you do not focus on the principles – Search Engine SEO. Smart SEO professionals understand that search engine optimization should be continously prioritized.

And as the search landscape is ever evolving, it is important to be certain that your on page search engine optimization knowledge is current. In this informative article, we will cover exactly what on page SEO is, why it tings and 10 of the most essential on page SEO factors now.

Along with publishing applicable high quality articles On Page SEO comprises optimixing your headlines, HTML tags (Meta, title and header, and graphics. Additionally, it involves making sure that your website has a high degree of experience, authoritativess and trustworthiness.

It takes into consideration different aspects of the page which, when added together will enhance your website’s visibility in the research results.

Why On Page SEO is vital?

On Page SEO is significant since it will help search engines know your website and its content. In addittion to identify whether it is related to a searcher’s query. As search engines become more complex, there’s greater attention toward significance and semantics in search engine results pages (SERPS)

Google with its abundance of complicated algorithms has become much better in: Recognizing what consumers are actually looking for when they form a question. Delivering search results that fulfill user intent (informational, buying and navigational) Adopting for this development is vital and you may get it done by making sure your website and its content both what’s visible to users in your pages (test, pictures, video or sound) and components which are just visible to search engines are all well optimized based on the most recent best practices.

In addition you can not simply dismiss search engine SEO since you have got more control when refining for on site elements instead of off page SEO that includes outside signs like backlinks. If you put effort into search engine plans, you will notice an increase in visitors and an increase in your internet existence. This guide will walk you through the main elements of Search engine SEO. Paying close attention to those 10 regions will help enhance your articles and ability and boost your page rankings, traffic and conversions.

10 most important On Page SEO factors

1. E.E.A.T

E.E.A.T that stands for experience, expertise, authoritativeness and trustworthiness is the frame that Google raters utilize to evaluate content creators, webpages and websites as a whole. Google has always placed a premium on high quality content. It wants to be certain sites generating high quality articles are rewarded with greater rankings and sites that produce low quality articles get more visibility.

There is a clear connection between what Google believes in high quality articles and everything that appears in the search results. Call it significance of causation whatever it is, E.E.A.T is somehow playing a part in Google’s organic search results. Which means E.E.A.T has to be a factor in your search engine optimization strategy.

2. Title tag

The name tag, an HTML label that exists from each page’s mind section, supplies an original cue or circumstance about what the external subject matter is of the various page it’s on. It is featured prominently in the search engine results pages and in the browser window.

The name tag alone has little effect on organic rankings. This is why it is sometimes overlooked. Nevertheless missing replicating and badly composed name tags can negatively affect your search engine optimization results, so be sure you are optimizing with this particular element.

3. Meta desscription

Since the first days of SEO, meta descriptions are a significant optimization stage. Meta descriptions or meta tags that provide a description of how exactly what the page is all about are often exhibited in the SEPS beneath the name of the webpage. While Google asserts that meta descriptions do not help with rankings, there’s anecdotal evidence that indirect characteristics of greater descriptions do assist.

Optimizing Meta descriptions properly can help enhance:

• Click through speed
• Perception of the quality of the outcome
• Perception of exactly what your website provides all shifts

4. Headlines

Wish your website content to execute well on search. Subsequently, start writing persuasive headlines. Making up a name for a blog article may seem too simple. But a fantastic headline may mean the difference between a click and a feeling. That’s why it is crucial that you make them. Your headlines will need to ignite attention for it to stick out on the SERPS, enticing customers to bowse and keep reading the remainder of the content.

5. Header Tags

Header tags are HTML components (H1-H6) utilized to identify headings and subheadings in your articles from various other sorts of text. Header tags are not as critically important for your site rankings since they were, but these tags still serve an important role to the customers and your SEO Optimization. They could indirectly impact your rankings by:

• Making your articles easier and much more enjoyable for people to read
• Supplying keyword rich circumstances about your articles to the search engines

6. SEO copywriting

SEO copywriting menas writing content together with both search engines and consumers in mind. There is a strategy in mind composing strong search engine optimization content and it is more than simply keyword study and then fill in the blanks. Only producing content for the sake of it will not do. Bear in mind that you are writing content for individuals. Therefore that article has to be high quality, large and applicable.

7. Keyword cannibalization

True or untrue? The more pages you have targeting a keyword the greater you are rank for this keyword. Together a particular term across several pages may result in keyword cannibalization that has some potentially devastating consequences to your SEO. When you have multiple pages ranking for the exact same keyword you are really competing on your own. It is very important to recognize whether keyword cannabalization is present on your website and solve it straight away.

8. Content Audit

Most article founders are concentrated on producing new content they neglect to audit their current content. And this really is a mistake.

Auditing your current content is essential as it helps you:

• Evaluate if your current content is attaining its targets and gaining return on investment
• Identify if the data in your articles remain true or is becoming stale or perhaps obsolete
• Ascertain what kinds of articles are working for you

Content audits can help your Search Engine Optimization strategy and they should be performed on a regular basis.

9, Picture Optimalization

Adding pictures is a fantastic way to make your pages more appealing. However, maybe not all images are all created equal. Some may slow down your website. Optimizing images correctly will help you take advantage of a valuable search engine optimization asset.

Picture optimization has many benefits, for example:

• Added ranking opportunities appear on Google Image Search
• Better user experience
• Quicker page loading times

Pictures should not be an afterthought. Ensure to include pictures that support your articles and use descriptive names and alt text.

Improving your website’s search engine Search Engine Optimization components is half the conflict. The other half lies in making sure users won’t bounce, but rather, they will keep on viewing your articles, interacting with them and return for more. maintaining engaged customers is an excellent challenge in itself, however it is certainly possible. To raise consumer participation, concentrate on aspects like site rate, user expertise and article optimization amongst others.

10. User engagement

On page SEO is important if you wish to increase your website’s chances of showing up at the search results. Assessing for on site variables on a regular basis might help enhance your rankings, traffic and conversions.

Why on page SEO is vital?

Search engine optimization involves a wide assortment of strategies that fail into two chief categories. Off page SEO or things that occur from the site that frequently cannot be manipulated and search engine SEO.

More often than not, when somebody speaks about advancing their SEO they imply search engine SEO. Let us talk more about the siginificance of search engine SEO and its significant part in contemporary web advertising.

Likewise you will find ranking variables for search engines that lie outside the site proprietors hands, this is known as off page SEO. Matters like backlinks from other sites, social networking, manufacturer mentions and stocks can have an immediate or non direct impact on a site’s rankings in the SERP. On page SEO depends upon the actual content of this page that means that anything inside the website could fall in the Google of possibly affecting SEO, that includes text,, meta information, multimedia material, HTML code, CSS, Javascript and much more. Generally this is known as content although publishers utilize articles to refer to the web page major text.

Either way that is the primary area of attention for hunt motors, so of ought to be the most important focus of any search engine optimization advertising plan.

Why is search engine SEO important?

On page SEO helps search engines examine your website and the content linked to it. So it may identify whether a searcher’s question is related to your site. Google is continually upgrading its algorithm. So it may better comprehend that a searcher’s purpose and provide search results that fulfill that consumer’s needs. Since Google’s Algorithm grows, so if your website.

It is very important that your website and its content, such as what’s observable to customers and what’s visible to search engines are optimized to the hottest practices utilized by companies such as Google and Bing. This way search engines can comprehend your site and how to rank it.

Whether you have got a large or a small company, it is important to boost a website’s on page SEO. SEO represents among the most typical digital advertising and marketing approaches, and it stays super popular due to its dependable return on investment. In reality, on page SEO gives the best ROI from almost any electronic advertising strategy. Its comparatively low cost and long term advantages may help websites grow and earn passive visitors for ages.

Just as half of all website traffic comes from search engines such as Google or even Bing. This implies that close to 40% percent of online revenue comes from search motors too. Here is soemthing else to consider. The top rated 1 st effect on Google gets over 32 percent of traffic, and also they very first page of search results catches up to 91,5 percent of visitors.

What search engine optimization strategies can you use to enhance your rankings?

Making your site as look friendly as possible is vital to raise your page rankings in the SERP. To better comprehend on page SEO best practices, you will want to understand the most crucial on page search engine optimization components. Then you are going to want to fix them.

SEO strategy

A fantastic guideline for SEO would be to focus on your traffic and consider their particular needs. User intention and consumer need ought to be the principal motivation for starting your SEO strategy. And in reality, Google has started to push user expertise and SEO as important sections of its ranking algorithm.

SEO user intent

This pertains to a user’s main target when they sort in a query to an internet search engine. The goal of comprehension user content is having the ability to optimize your keywords to match the content that the page contains. By way of instance, If somebody searches for ‘Labradors’ are you currently really looking to embrace one or simply wanting to find out about them? That is where being particular o0n your meta information is vital.

Consider user intent when starting your keyword study and when beginning to execute your on page search engine optimization alterations. Having a professional search engine optimization staff or service can assist with valuable keyword integration and research that will assist you to get the best results. As you build your meta info and site content, you need to ensure your plan is just as much about acquiring clients what they want as it’s all about enhancing SEO.

SEO mobile friendliness

Mobile SEO is very important, especially now. When designing a website, you need to ensure that your site looks great on all platforms, such as telephones and laptops and isn’t strictly made for one or another. This may reflect in your search engine results, meaning that when a person searches for a question on their telephone your mobile friendly website will appear greater than those that are somewhat less mobile friendly.

Mobile friendliness is a complicated and expansive subject. As there are several things that specify mobile friendliness it is too tough to get into this. Howver, you will do best by making certain your cellular site is user friendly, simple to navigate and simple to use, quick and contains content that mathes mostly with your primary site.

Secure your website

Site security such as using an HTTPS protocol is in this time a no brainer. But many site still operate without the correct security required for a website. Since 2014, Google’s ranking algorithm has included security for a sign so as to push the internet towards more protected sites and has become one of its main components.

Enhancing UX

Things like site construction, intuitive navigation, site or pagespeed and lay out also all act as signs for SEO. These are search engine componets that web developers would be wise to listen to for enhancing their website. Consider approaches to enhancing your web design to help users experience the principal content of every page.

SEO optimization and Content Marketing Blogs

• SEO – the effect of duplicated content
• Off Page SEO – why it is important?
• How to improve your local SEO
• Does Chat GPT kill SEO optimalisation?

SEO specialist Den Haag

Herman Geertsema is the owner and SEO specialist of the digital agency Connect your World in Den Haag. He is an experienced SEO specialist and content marketing expert. Do you have a question about On Page SEO? Or do you want to hire me as a SEO specialist for a whole new SEO strategy? Press on the next button.

Click through rate in Google Ads

Geschatte leestijd: 11 minutes

Click through rate metric

There are many metrics for example click through rate to track in Google Ads and you can see them in your reports. These metrics tell you how your campaigns, ad groups, ads, keywords and so on are performing for you. Without them, you won’t be able to manage your Google Ads effectively and you could be losing a lot of money. Some metrics will be more important to you than others and you will keep a close watch on them every month. Click through rate is one of the key metrics. It’s also one of the easiest to understand.

Good click through rate in Google Ads

For example, if your ad has received 100 impressions and had 10 clicks from that. Then your CTR is 10%. Whether this is a good CTR or not depends on a number of factors. A good click through rate in Google Ads is only possible when ads are relevance to searches. If searchers find your ads related to what they are searching for. They will click. However there are many reasons why Click through ratio may be low or high. A good CTR will vary between industries and will depends on factors such as:

• Ad position
• Campaign type
• Search intent
• Keyword type
• Device used and others

So it is not always easy to determine what a good CTR is. However the following points should help to explain this better.

Click through rate below 1%

CTR’s below 1% are common for Display and Remarketing campaigns. This is because people are on websites that are part of the Google Display Network and aren’t actively searching for your products or services. They will be checking out other content and are likely to ignore your image ads. This is not necessarily a bad thing.

Google Ads – display campaigns

Traffic volumes are usually higher for display campaigns and it is expected the vast majority of people will not click your image ads. The people who click are usually highly qualified leads and these are the one ones you are interested in. For search campaignsd, click through rates below 1% aren’t good. They reveal that your ads are not targeted to the searcher or they are appearing at the bottom of search results. So aim to rank higher by improving quality scores and also bidding higher for keywords. Keywords with high Ad Rank generally have a higher click through rate. They also help to increase clicks and conversions and help you to quickly see what works or doesn’t.

CTR between 1 and 5 %

Achieving a click through rate between 1-5% is a good target for a new campaign. It’s a good place to start and with time and additional optimisation, this should be improved. This CTR is common for shopping campaigns and many search campaigns with targeted ads. One way to improve these click trhough rates is to check the search terms report and remove any that aren’t targeted or have low conversions.

Click through rate above 5%

If you are a charity using a Google Ad Grant, you will need to maintain a minimum of 5% CTR for your account. This is a new requirement for all charities running campaigns on Google Ads. Failure to maintain this means your account will be suspended. Google has taken this step because of advertisers abusing the free funding. The challenge though is that you can’t bids higher than 2 EUR, so your ads may not achieve top positions and that’s usually required to have a high CTR.

Remove all low CTR keywords

The first step will be to remove all low CTR keywords and search terms, especially one word keywords. The cary out keyword research to find new longtail keywords. Then carry out keyword research to find new longtail keywords that are targeted and will help you maintain that target. For all other advertisers achieving 5% CTR is not a must, but it is a good target to aim for. It ensures your ads are targeted and people are interested in what you have to offer. You can achieve this by bidding for higher positions and appearing in the top 3 positions. You can also optimise ads that have low click through rates.

CTR above 10%

Click through rates above 10% are great and are a sign of highly targeted ads. These are common for businesses that offer services and target a local audience. These might be businesses such as a accountancy business, local tradesmen, legal services and others that offer one or a few services with fewer searches to target so it is easy to know what they are looking for.

Click through rate above 20%

A click through rate above 20% are common with brand searches. People searching for a product brand, service brand or personality brand are likely to click through because they know exactly what they are looking for. You will see this if you bid on your brand name as above. However if you are already ranking highly for your brand name and no one is bidding on it, then you should not bid on your brand name at this would be wasted spend. These searchers can easily click on your organic listing and still come through to your website. A click through rate above 20% are rare for general searches. There is usually a lot of competition and searchers have many advertisers to choose from. Your Google Ads are also unlikely to be highly targeted for general searches so you ‘ll get fewer clicks.

How to fix a low CTR

Improving your Google Ads click through rate has many benefits, including:

1. Increases trafic volumes. When more people click your ads you then have more visitors which brings may benefits.
2. Increases conversions. With more visitors you then get more sales and leads because you have more potential customers.
3. Improves quality scores. This is one of the three quality score factors and when you improve Google Ads CTR your scores increase too.
4. Higher Ad Rank. Your Google Ads are rewarded with higher positions when they are relevant to searches.

Achieving a good CTR should be every advertiser’s goal. You should continue to work on your targeting, ads, keywords, search terms, bids, positions and more to improve the click through rate.

Follow these tips to improve your Google Ads CTR

A top position on Google is a placement in one of the top 4 positions in the auction results. Ads that are at the top get significantly higher CTR’s than those at the bottom below organic results. There are two main ways to gain top positions on Google. First increase your bids and improve ad quality. Improving ad quality takes longer because you have to work on your ad relevance and ensure that keywords are tightly themed in the ad groups and related to text ads. Increasing bids is a lot quicker to do. You can increase bids manually if you are using a manual bid strategy or use automated strategy to outrank competitors.

Remove low CTR keywords

Check your campaigns for keywords with low CTR’s. If your target is to have a minimum of 5% CTR and some are as low as 1% or lower and with poor performance for conversions too, then you should remove them. Trying to improve these won’t help. It will waste time, which you could use to focus on better performing keywords.

Remove low click through rate search terms

Check the search terms report to look for low performing searches, if they have low CTR’s and conversions are low too. then you can remove them by adding them as negative keywords. It is not surprising to find search terms with CTR’s as high as 100%. That’s because search terms tend to be much higher in number than your keywords. People search in all kinds of ways and one keyword can trigger hundreds of search terms. Many of these will have high click trough rates. However, some will have low CTR’s and these you can remove. Doing so will help to improve keyword click through rates and overall performance.

Remove low CTR Ads

Each of your Ad groups should have between 3-5 ads for testing purposes. When the ad group is active, you will see the click through rate for each ad and over time you will see the best and least performing ones. You can also replace low performing ads with better performing ones.

Add Google Ads extensions

Ad extensions give your ads more prominence in search results. Adding many ad extensions helps to push your ads to the top as they become more relevant to searchers. Searchers are then more likely to click through, so try to ad as many sitelinks, callout, structured snippet, call, price and location extensions as you can.

Include keywords in the text ad

Add the keyword in the ad. The best place to add it is in the headline, and headline 1 in particular. This is the most prominent part of the ad and the clickable part that takes the visitor to your landing page. People are more likely to click when they see their keyword in the ad. They will perceive the ad to be relevant to what they need and they will find this on the landing page. Of course each ad group will have multiple keywords, each ad group should have at least 5. This then makes it difficult to have every keyword included in the ad. The soltion is to use Dynamic Keyword insertion. This syntax replaces the default text you add with the searcher’s keyword. Bear in mind it’s the keyword and not the search term that is included.

Make Google Ads relevant

The Dynamic Keyword Insertion symtax mentioned above is one way to make Google Ads relevant. Another way is to add key benefits and a unqiue selling point to entice visitors to click. It also differentiates your Google Ads from competitors. Many Ads in search results are drowning in a sea of sameness. They look like many others on the page and aren’t differentiated in any way, so searcers click on any they see because there’s nothing to differentiate them. From now on, study what your competitors are promoting. The look for ways on how to make your ads different by presenting your benefits and unqiue selling point

Click through rate in Google Ads – summary

Click through rate is one of the most important metrics. It is a basic metric for sure and easy to calculate. Hoever it tells you a lot about how your Google Ads, keywords and campaigns have performed. As a basic metrix, it helps you delve deeper into your reports to gain a greater understansing of how your campaign is performing. The search terms report is one the most important reports in your Google Ads account. It helps you see what searches you have actually received and you should look at this report every week. The search terms report is where you will see irrevelant searches you should add as negative keywords. Adding negeatives helps to improve the efficiency of your Google Ads and reduces your cost per acquisition.

Other Blog of digital agency Connect your World

• Copywriting for SEO – Headlines
• 9 high paying content types in SEO copywriting

About Connect your World

Herman Geertsema is the owner of SEO Agency Connect your World based in The Hague. He is an experienced SEO expert and Google Ads specialist. Connect your World will do assignments in the The Hague, Rotterdam, Amsterdam, Utrecht and Breda region. Click at the button below to ask me anything about the click through rate or about SEO optimalisation. I’m also available when you need a SEO specialist or a Google Ads expert.