23Nov 0

SEO and Content Marketing Services

From website SEO audit to SEO project

Geschatte leestijd: 8 minutes

1. SEO services

• Introductory meeting

In an introductory meeting, At first we want to get an impression of your company or organization. We would like to hear what your company or organization does. We will search together for the why. What is your reason for existence? And how do you finalize it? Together we discover the ‘Sweet Spot’. A ‘Sweet Spot’ is the gap in the market, an opportunity to excel digitally and to distinguish yourself from the competition.

Lees je liever in het Nederlands? Ga dan naar deze pagina in het Nederlands.

Secondly, We want to find out whether objectives or ‘key performance indicators’ have been formulated. This is important for both the organization and the website. Is there a digital strategy and how is this elaborated?

Then We will tell you something about Connect your World and discuss any subsequent steps. Of course no costs are involved in the introductory meeting.

• Basic SEO check / Scan

The basic SEO check of 1 hour costs 89 EUR ex VAT. These costs expire if we will receive a follow – up assignment. This basic check starts with a 0 measurement. How does your website stand for specific keywords in relation to the competition? On the basis of a checklist we will scan your website and look at things like structure, linkbuilding, SEO friendly texts, use of social media and a piece of technology. All findings will be published in a report containing the points for improvement and a short explanation, how we can get your website to the next level.

• Website SEO – Audit / Comprehensive scan

SEO audits can provide useful insights at any time if your current SEO strategy does not work as expected. Whether you are working on a specific goal and want to ensure thatyou have the essentials in order before your company invests in a larger campaign.

You benefit from an Website SEO Audit if
Your site has been redesigned
You are building anew website
You encounter a problem with a decrease in traffic or rankings as a result

Distiction between small and larger websites

Connect your World makes a distinction in a SEO Audit in what we charge between small and large websites, with a limit of 10 to 15 pages.

A technical SEO audit checks your site for small or large errors, which can ensure that your website does not score higher. During this audit, we go through several steps, including processes such as crawling and indexing your site, checking the use of robots and eliminating diversions. Checking for duplicate content, clearing the source code of junk and performing on – page and off – page SEO are also covered.

The goal is to provide a roadmap for a technically good website, which offers the best possible change on higher search positions. A technical SEO Audit checks your site for small or large errors, which can ensure that your website does not score higher. During this audit, we will go through several steps, including processes such as crawling and indexing your site, checking the use of robots and eliminating diversions. Checking for duplicate content, clearing the source code of junk and performing on – page and off -page SEO are also covered. The goal is to provide a roadmap for a technically good website, which offers the best possible change on higher search positions.

Link audit analysis:

Thorough assessment of your backlink profile, tracking down possible problems and making your link strategy future – proof.

• Website SEO Audit of competitors:

Identify your real online competitors, outline where they perform well and highlight strategies and opportunities to help you perform better.

• Content audit: Determine your direction for the contentstrategy. Ensure that this supports SEO by assessing your current content output and identifying points for development. You will receive a report from the SEO Audit, which we will discuss. Then we discuss the possible follow – up steps.

• SEO Projects

The results of the SEO – audit are the basis for follow – up projects. Every organization is different and has its own story. Therefore the follow – up steps as a result of the SEO Audit can look very different. In consultation I make a plan of action with an estimate of the number of hours required. The strategy of Connect your World is based on the integrated approach of SEO & Contentmarketing. The two components can be picked up separately or sequentially if desired.

• SEO monthly or annual subscription

It is a great achievement if your website is in order and you are satisfied with the result. This is something to be proud off. SEO never stops. Your competitors are not sitting still either. It is important to maintain your website permanently. For this, Connect your World has introduced the monthly or annual subscription. As an organization, for example, you take 1 day a week or a month, in which we check whether things have changed and whether small or larger actions are required. The small actions are picked up immediately. In larger cases, it is based on consultation and price calculation.

• SEO starters package for start-ups

As a ‘start – up’ you are very busy during the first months of your ‘business life’. That is why it is wise to make a ‘to do’ list. The SEO of your website should certainly stand on that. A website alone is not enough. Visibility is the magic word. The 1st position or 1st page of Google is necessary to obtain many visitors and customers. That’s why Connect your World has a starter package for the novice entrepreneur. In 1 day the foundation is laid to make your website easy to find.

2. Content Marketing & UX – Design Services

• Content Marketing

Valuable content is one of the most important lifelines of your website. Google wants more than ever, that a website with a high ranking ensures that the Google user finds an answer to your website, about which he or she is satisfied. Current, regularly updated and valuable content, which answers questions from the Google user, is very important to Google. How do you act on this as an organization? Everything starts with setting up a content strategy.

What is a contentstrategy?

The content strategy is set up to bring structure to the content from a long – term vision. It forces you to think strategically about what content you want to publish when, on which online channel and who the target audience is. With the result of binding and captivating new customers and retaining existing customers. Setting up and rolling out a content strategy is not easy. First, you really need to understand the DNA of the organization. Secondly, its importance must be recognized by the organization. This takes time and energy, but if you put enough in, the results are often amazing.

By sprucing together, we make many choices for the later execution. In the analysis we decide about what we will do and about what we won’t do. And not entirely unimportant we start copywriting. Connect your World can help you with this. Call 06 – 41226543 for an appointment.

• Usability – check + reporting

In fact, for each SEO process, a usability check of your website should will be the first step. Is it an intuitive website with good navigation? What’s the idea behind the website? What’s the user intention? Can you find everything easily? Is there not too much information on the website? These are all factors that do not fall under the SEO field, but have a lot of influence on them. Therefore Connect Your World offers a usability check & report for 89 EUR excl. VAT. per hour.

More about Connect your World

Contact SEO specialist The Hague

The owner of digital agency Connect your World located in Den Haag (The Hague) is an experienced freelance WordPress SEO specialist and Content Marketing expert and is ready to help you. Surf to My Contactpage and give me a call or drop me an e-mail for example. Need some more information about the owner of SEO bureau Connect your World from The Hague, surf to his LinkedIn profile.

Contact a SEO specialist

connectyourworld

SEO and Content Marketing Services