- 06-41226543
- info@connectyourworld.nl
Benodigde tijd: 30 minuten.
How to improve your local SEO is for most businesses and organizations more important than ever. That’s why Connect your World presents at least 55 tips to improve your local SEO. Verify your Google My Business listing and apply the SEO tips in this local SEO checklist!
You have probably already claimed your listing, but if not, claim it immediately! How to improve your local SEO starts with implementing a GMB account.
Set your primary Google My Business category to be the one, that is the closest match with the most valuable search keyword you want to rank for in Google.
The only legitimate way to take advantage of this factor is to change your actual business name at the official government registry and everywhere offline and online. Not actionable in most cases.
Make sure you have filled out every other available additional category that is relevant to your business services.
Get quality backlinks to your website on any pages of the website.
When you ask your customers for reviews, ask to mention the service or the product in their review. Manage your reviews in GMB
Get higher SEO rankings by being a good business, doing excellent work, and offering great customer service.
Review the search results for fake listings and listings that are spamming, then report them.
Fill out every field in Google My Business to ensure your listing is as complete as possible.
Get a review system in place and ask every customer for a review.
Make sure your main keywords are in the title tag of the page that your Google My Business listing links to.
Receive quality backlinks to the webpage your Google My Business listing links to. This will be usually the homepage.
Ensure your website is “about” the terms you want to rank for. Add more content. Include your primary keywords and related keywords in this content.
Get more links to your website (any pages of the site) to increase the website’s domain authority.
This factor is not overly actionable.
Get more backlinks to the page your Google My Business listing links to to increase the page’s authority.
Read through your content and look for opportunities to add in-content links to other pages of your site. Particularly from your homepage to your service pages.
Optimize your title tags and meta descriptions to encourage more clicks.
Include your primary city, state, and neighborhood names in your title tags and throughout your content.
Get links to any page on your site from the important websites and blogs in your industry.
Get links to any page on your site from the important websites and blogs in your industry.
Get links to any page on your site from the important websites and blogs in your city, state.
Get backlinks to the page your Google My Business listing links to from the important websites and blogs in your city, state.
Audit and clean up inconsistent and duplicate citations on Google & Bing Maps.
Get a review system in place and ask every customer for a review.
Make sure you’ve written at least 3 solid paragraphs of text on your homepages that describes what you do and includes the primary keywords and topics you want to rank for.
Fill out every field in Google My Business to make your listing more compelling and engaging.
Audit and clean up inconsistent and duplicate citations on the primary data aggregators.
Get backlinks to the page your Google My Business listing links to from the important websites and blogs in your industry.
Get backlinks to any pages on your website from a diverse set of websites, blogs, news sites, online guides & directories.
While keywords in your domain name can help your rankings, unless you’re just starting out. We wouldn’t normally recommend changing your primary domain to include keywords.
Read through the content on your Google My Business landingpage (usually the homepage) and look for opportunities to add in-content links to the service pages of your website.
Ensure that the headings in your content include your primary keywords.
Make sure you have a separate page for every service, and make sure you’ve gone into extreme detail on how you perform the service, why people should hire you, frequently asked questions, etc. The more text content the better.
Get your business listed on the highest rated general, local, and industry business listing sites.
Build out a complete and engaging Google My Business listing with lots of information, photos, and reviews to encourage more people to click to call you.
Make sure that the name, address, phone nuber (NAP) on your Google My Business listing matches the name, address, and phone number on the page your Google My Business listing links to. Note that it’s ok to use a call tracking number on your Google My Business listing if you set it up correctly.
Ensure that every topic related to your business has a dedicated page, and ensure that all those pages have a significant amount of text based content.
Make sure that the email address you used to claim your Google My Business listing is an email on the same domain as your website instead of a @yahoo or @gmail email.
Make sure your opening hours on your Google My Business listing are correct and up to date.
Upload plenty of quality photos on your Google My Business listing. Use no stock photos.
Get backlinks to any pages on your website from a diverse set of websites, blogs, news sites and directories.
Look for ways to encourage people to search for your brand name in Google.
Get Google reviews for your business on a diverse set of review websites, particularly industry relevant sites.
Get citations on local specific business directories.
Include mentions of authoritiative local specific landmarks and entities on the page that your Google My Business listing links to.
When you ask your customers for Google reviews, ask them to mention the service or product in their review.
Get your business’ name, address, and phone number mentioned on non-directory sites.
Build out a complete and engaging Google My Business listing with lots of information, photos, and Google reviews to encourage more people to request driving directions from your listing. Also, include a Google Map on your website.
Ensure you’re posting new Google Posts at least weekly, and include your primary keywords in some of your Google posts.
Audit and clean up inconsistent and duplicate citations on the primary data aggregators.
Get backlinks to the page that your Google My Business listing links to from a diverse set of websites, blogs, news sites & directories.
Be sure your website has been designed and developed to work well on mobile devices, not only just desktop.
Make sure you have a separate page for every service, and make sure you have gone into detail on how you perform the service, why people should hire you or frequently asked questions (FAQ). The more text content the better it is.
Use local business ‘schema markup’ on the page that your GMB listing links to.
Herman Geertsema is the owner of Connect your World based in The Hague, The Netherlands. He is an experienced SEO consultant & Content Marketing expert. Connect your World can be hired for SEO & Content Marketing projects in the Amsterdam, Rotterdam, Utrecht, Breda region and in The Hague. If you need an answer about the question ‘How to improve your local SEO‘? Or if you want to hire me? Please contact me below.