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Local SEO for local businesses

SEO checklist, SEO specialist Den Haag, SEO bureau Den Haag, Lokale SEO, local SEO
SEO checklist, SEO specialist Den Haag, SEO bureau Den Haag, Lokale SEO

Why use local SEO?

Unless you are living under a rock, you have seen listing for local businesses appearing at the top of search results in Google and Google Maps. Local listings, previously known as Google page listings, then rebranded as Google + pages, now known as Google My Business Listings. However they will be titled next, they are a powerful marketing tool for small businesses.

Local SEO statistics

  • 4 in 5 consumers use search engines to find local information.
  • 50% of consumers who conducted a local search on their smartphone visited a store within a day.
  • 18% of local searches on a smartphone lead to a purchase within a day
What is local SEO?

Local SEO or Local search differ from traditional organic search resultts by representing a local business instead of a normal web page, and appearing at the top of the search results and on map listings.

A higher SEO ranking with local SEO

User can get business contact details, opening hours and reviews and find the information they need quickly and easily, instead of having to dig around a clunky business site.

The local listings can be a powerful tool to attract traffic. In many cases, local listings can lead to many more inquiries than regular SEO rankings. But does this mean you should scrap traditional SEO in favor of local SEO? No, you can do both and potentially double the amount of potential traffic you can receive.

How to rank high with local SEO

Ranking high with local SEO takes a different approach than traditional SEO. Google’s algorithm is looking for a different set of signals to determine the popularity of a business to decide how high to rank in the search results.

If you think about it, if a restaurant is really popular in a city, a whole bunch of links from all over the world probably isn’t the best factor to determine how valuable the business is to the local area.

A better indicator of the importance would be mentions of the business’s name and phone number across the web, customer reviews and details on the website that show the business is based in the area being searched.

Google most important SEO ranking factors for local listings

  • Proximity of address to the area being searched
  • Proper Google My Business category associations
  • Quality and authority of inbound links
  • Consistency of citations on primary sources like Google My Business, your website etc….
  • Domain authority of the website
  • Product / service keyword in Google My Business title
  • Quality and authority of structured citations
  • Consistency of citations on Tier 1 citation sources like the most prominent business directories
  • Click through rate from search results

Moz annual Local Search Ranking Factors survey

if you want to rank high in the local search results, all you have to do is ensure your site and Google My Business page have more of these features than your competitors.

Getting started with local SEO

To get started, the first stop is to create your business page on Google My Business. Complete every area of your profile as possible. This means creating a detailed description of your business, available payment methods and so on. the more information you complete the more you increase your chances of ranking your page higher.

When creating your business listing, make sure you choose the most accurate category for your business.

Building citations

Citations are the links of local SEO. A citation occurs earch time your name, address, phonenumber is mentioned on the web. The more citations you have, the more likely your site will rank high. The easiest places to build citations are the many local business directories avalaible for businesses. While there’s many online directories for creating business listings, the following websites would be a good start for a business:

Building reviews

Citations and reviews are the linkbuilding of Local SEO. If you are only building citations, you only have half of the equation covered. To rank highly you need to ensure your business accumulates online reviews.

Many businesses struggle with this. This is because it is tough to get customers to fill out reviews! You have to make it easy for your customers.

Include linjks to your business Google My Business page on your website, e-mail signatures, flyers and business cards, prompting customers to leave a review. Encourage customers at the end of each sale of transaction to leave a review. By creating every opportunity possible for customers to leave a review, you can significantly increase reviews. But whatever you do, don’t buy reviews. This is a quick way to get into Google’s naughty books. Purchased reviews can be picked up by Google’s filters and are likely to be excluded from your business profile anyways.

Supercharging local SEO with photos and videos

For better or worse, for many people, talking selfies and photos of what they are eating for dinner has become a daily habit and it comes with no surprise Google are capitalizing on this ubiquitous trend. Late August 2017 Google enabled video and uploads from the general public to Google Business Listings on Google Maps. An underused marketing opportunity. A local business owner can use this to their advantage.

Why are photo’s and videos important for local business?

Whether or not the number of photo’s and video’s uploaded to a Google Business listing is a ranking factor in unknown. It wouldn’t be suprising if it is, it would be a solid indicator of the popularity and activity of a local business. But you can be sure Google will stay tight lipped on the matter. Either way the more photos and videos uploaded to your Google Business Page will lead to higher user engagement with your profile, which will likely lead to higher rankings.

A picture is worth a thousands words

Customers researching a local restaurant, cafe or hotel are heavily focused on photos when deciding where to go. If you haven’t included photos and videos in your local SEO efforts, you are missing out on a piece of the pie. Here are two simple approached to get amongst the action.

Encourage customers to share their experience at your business

Encouraging customers to share their experience at your business with a photo or video is an effective way to build up authentic photos associated with your page. It will build up the perceived popularity of your business too. Why not take it to the next level and entice customers with a free drink or discount off their meal by sharing their experience?

Local SEO: photos

Add photos to your business profile yourself. If your are running a restaurant, hotel, cafe or any other local type business for that matter you should have a handful of professional looking photos uploaded to your profile at a bare minimum. So customers know what to look forward to when visiting your business or what they are missing out on.

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Is social media important for SEO?

Social media marketing, Den Haag, Voorburg, Rijswijk

Social media marketing & SEO

Social media marketing has become integral to the way we use the internet to sell our business. Important content is not only linked. it is shared, liked, tweeted and pinned. How people use the internet has drastically changed and this hasn’t gone unnoticed over at the Googleplex. Many of the independent studies on Google’s ranking algorithm show a large correlation with high ranking pages having strong social media activity.

What is SEO?

Search Engine Optimization or SEO is a method of improving positions in natural (non paid) search consequences in search engines. The higher the internet site is, the greater humans see it.SEO Strategy, SEO Audit

Social media & SEO rankings

While the offical stance from Google is that they do not directly use social signals in their algorithms, the SEO community pretty much agress it is certainly a factor in achieving great SEO rankings. Dissagreements aside, I can tell from my own experience, sites with large social followings consistently het higher SEO rankings in a shorter timeframe.


Not only can you use social media marketing to build social activitity to increase your overall SEO strength, you can use social media to regularly create backlinks that are free and easy to build. It also increases referral traffic back to your site and engages previous customers. As a rule social media should be a part of every SEO project or even every social media marketing project.

Facebook & SEO

Facebook is the world’s most popular social network. What’s popular on Facebook is essentiallt a snapshot of public opinion and Google have noted this by making Facebook activity a very strong factor in their algorithm. You should consider using Facebook for every SEO project. If you have only the time or budget to use one social network in your SEO strategy, use Facebook.

Share content

To improve your site’s Facebook social activitiy, share content from your own site on your Facebook page on a regular basis. Each time you do this, you receive more exposure from your fanbase and you also build ip social activity around the content on your site. Be careful to mix this up with relevant engaging not commercial content for your user base, so you don’t turn them off and maintain high levels of engagement. Examples include infographics, quotes, photo’s and so on.

Social media marketing: build up your audience

Build up your audience by including a Facebook follow button on your site, your e-mail signatures, and your thank you or succes pages. if you want to speed up building your audience, you can use Facebook advertising to build up a relevant audience of local customers. That is a good strategy if your competitors in the rankings have a larger following and you are looking to beat them. You can also use Facebook advertising tin incease exposure for your posts, or even run advertising campaigns for a promotional offer. Facebook advertising stands out as a great wy to build up an audience, social activitity and referral sales for projects with a budget.

Twitter & SEO

If you do Social Media marketing you will need a Twitter account. Twitter is filled with discussion on the world’s latest news and events. In many cases groundbreaking news stories are released on twitter before the world’s major news outlets. Google have recognized this and use Twitter activitity in their algorithm. While it may not be as strong as other social networks, you can use Twitter to build up your overall SEO strength. Twitter is a great social netwerk to weave into your SEO strategy as you can schedule a lot of your tweets in advance without coming across as too spammy, and manage your account with only a small committment of time and effort.

If you want to encourage site visitors to tweet your content for you, include a tweet this page link on every page or blog post on your website.

LinkedIn & SEO

LinkedIn is the social network for professionals. Therefore a businesspage on LinkedIn is a must have in your Social media marketing strategy. Besides that you also have the chance to advertise on LinkedIn. Besides this you could share your content with your professional colleagues in groups meant for people with similar skills. Ask people you have contact with to like your businesspage on LinkedIn.

SEO & Youtube

More and more people prefer to watch a movie in stead of reading a blog or article. In a SEO perspective we must mention that Youtube is a Google company. A presence on Youtube is necessary for excellent SEO rankings.

Other social networks

Let’s face it we would all love to play around on social networks all day, but we don’t have the spare time to be always looking for great ideas and sharing them endlessly on social media accounts. If you have limited resources focus on Facebook, Youtube and Twitter.

If you are looking for an extra edge, doing SEO for a large brand or maybe you have an army of helpers waiting for your command, you can gain significant boosts by expanding your social activity to several social media sites.

Pinterest & SEO

Pinterest has become one of the fastest growing social networks in a very short timeframe. Pinterest fast growing userbase is primarly made up of women. The site has effectively tunred into a giant shopping list of wish list items. If your target audience is women, you should be on Pinterest.

Instagram & SEO

Initiallt a mobile app to help users make their photos look pretty.. Instagram has skyrocketed from fledgling mobile app to competing with major social networks in just a few years. Instagram limits the amount of links you can post, which essentially means the links from your profile on instagram are much more powerful. If you work in a fashion or image heavy industry, Instagram is a must have social network to incorporate into your SEO and overall digital strategy.

Social media marketing analytics

If you invest time and effort building up your social media profiles, you will want to track your results so you can separate the parts of your strategy that are succesful and not so successful.

Social media analytics is different compared to other web analytics, because social analytics are geared to measuring the conversation and interaction of your fan base with your brand.

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Hire a SEO expert from The Hague

Herman Ggeertsema is the owner of SEO & Content Marketing agency Connect your World in The Hague. He is an experienced SEO consultant & Content Marketing specialist.


SEO Linkbuilding: how to rank extremely high on Google

SEO Linkbuilding for an excellent SEO ranking

SEO Link building is still very important to rank high on Google. That’s why we will discuss Linkbuilding in this blog. We will talk about what Linkbuilding is exactly, a dirty little secret that no one tells you about SEO Linkbuilding and how not to use it.

What is Linkbuilding?

SEO Linkbuilding is the process that you use to get other websites and their authors to link to your page.SEO Linkbuilding Google, Linkbuilding Den Haag

Linkbuilding The Hague

Remember, this is the factor that Google gives the most power to when ranking you in their search engine resultts, so it really is very important if you want your SEO to be succesful.

Building links both brings new visitors to your website and therefore adds to your traffic, and also adds to your level of authority when Google looks into your page. it shows that other people on the internet like your information and that they trust you. It shows that your content is beneficial, useful and readable. It proves to Google that you probably have many of the important SEO factors, because people would not li8nk to you if you did not have these.

Two ways to purchase backlinks

It is important to know that there are two ways to get people to link to your site and that they are defintely not equal in their benefits. The first way that you can get linked to is to purchase backlinks. You can go online and pay a person or a company to link to your website. This process is not ideal and should be avoided if possible. This can make you have links to your website that are from low quality places. It can even get your site blocked or banned for using this method of backlinking. This is because Google wants their resultts to actually be useful and have real authority, not authority that you can purchase on the internet.

The natural way of SEO Linkbuilding

The way that you should get people to link to your website is called the natural way. This process is difficult and it takes time and mabye even a little bit of luck, but it helps your SEO greatly so it is very worth it. It is also important to note that even though you are getting links naturally, not all links are as helpful as others. Links give you better credibility when they are put in a larger website that has great SEO. If you get linked to in a site like Heineken, for example, this would be huge. Not only does Heineken have a huge following, that would possibly click on your link and be turned into your traffic, but they are also a big turstable source in the eyes of Google. When Google sees you linked to popular or well visited websites, they give you a higher ranking in their search results, that if you were linked to in a smaller less visited page.

The relevance of backlinks

It is important to remember however that anynatural link is better than nothing. These links are still factored into your Google rankings. Even if it is just a link from a small business in your area, it is much better than having no links at all in terms of your SEO. So SEO Linkbuilding is very important as you can see. It is important because it brings new visitors to your website. It is also important because it improves your credibility in the eyes of Google, which in turn allows you and your website to rank higher.

Dirty little Linkbuilding secret

The big secret in SEO Linkbuilding is that Google is watching what you are trying to do. They are watching you and they are trying to stop you. This is because they want their results to be completely natural and they they do not want you to have control over their systems. Because of this, pay attention to the tools and tricks that Google knows about and avoid them. For example, buying links actually used to work until Google found out and made it a process that you want to avoid at all costs. Pay attention to Google and what they are doing at the time.

Anchor text

When you put a link in your webpage you can decide if you want that link to simply show the url of the source or if you want to appear as something else that can be clicked on. You can make any words a clickable link with this tool. Anchor text allows you to put links in your content without losing its readability. It is also an easy way to tell people what the link is about., as well as an easy way to give them the site you are referring to just as they are reading about it an actually need it. Anchor text also looks much more professional that a clickable link that displays an entire url in the middle of yourwebpage content.

Anchor text also helps your SEO

The words that you choose to use for your clickable link tell Google what the content of the link is about. They use the words that you use for the link in order to decide what the content of the link actually is without ever needing to go to the linked site. Anchor text also has the ability to show up at the end of a link’s url. When it shows up there, it allows the url to show what the content of the link is. Google can use this information to tell what the linked site is about as well.

Six types of anchor text

  1. Exact match: This type of anchor text displays the exact same keyword that is used for the page that is being linked to. This ensures that it tells the reader what the link will be about.
  2. Partial match: This includes words that are similar to the keyword on the page being linked to, but not the exact same word or phrase. It still shows what the site will be about, however, just not in such an axact and precise way.
  3. Branded: This type of achor text shows the name of the site or brand that is being linked to.
  4. Naked link: This is simply using the url and not choosing a specific word or phrase.
  5. Generic: Click here, read more etc..
  6. Images: The source for images that are aites are typically put in achor text fashion, allows readers to click on the links to see where the photo came from and allowing for the writers to give credit to the photographers.

Some achor text tips

  • To make the bext anchor text, make sure that it is a word or a short phrase.
  • Don’t make the anchor text to long. This looks not professional.
  • Be sure the content you are linking to is relevant and useful.

How to start with SEO Linkbuilding

One of the easiest linkbuilding strategies is to simply ask people you know if the could link to your website on their webpage. You can ask family members or friends who have a blog or you could even ask local business that are in a related field to your content. You need a little bit careful with this strategy, because you only want related and relevant websites to link to your content.

Blogs & Guestblogging

Also consider following along with other blogs that are similar to your website or your content. If your comment on their blogs often, they may start to notice you. They may then ceck on your page and they may like it someday even decide to link to it. This is not a way that has guaranteed results. But it is a beginner strategy that is definitely at least worth a try.

Guestblogging is timeconsuming, but it a very often used SEO Linkbuilding strategy. Therefore choose wisely where to put your blog on.

Some other Linkbuilding strategies

  • Make use of blog directories and business directories and listings
  • Ask customers to review you or to link to you online
  • You can also consider whatever you make or sell to a blogger for free and asking them to write a review in return. If your product goes to a blogger that has good SEO and a well established following, it will be a link that will help your Google ranking for sure.
  • You can even consider contributing to sites like Wikipedia. This is often used as a reliable and useful source to get a link from.
  • One things that you can do is be the first person online to cover a topic or a news story. This is tricky but if you will succeed it will likely get a lot of links.


We have covered a lot of information on linkbuilding. We talked about what Linkbuilding is and why it is so important. Hereinafter we looked into how you can get links, strategies that actually work for each experience level. Next we discussed what you should avoid when trying to get linked to. With this information you will be able to be linked to in many ways and boost your SEO ranking in Google. We are sure that you will find success with Linkbuilding in Google.

Read more about SEO & Linkbuilding

Hire a SEO expert

Herman Geertsema is the owner of SEO & Content Marketing Agency Connect your World from The Hague, The Netherlands. He is a SEO expert and contentmarketing specialist for many years. We offer our services in the next regions: The Hague, Amsterdam, Rotterdam, Utrecht & Breda. Any questions or want to hire me? Please visit my contactpage.


Keyword research: the most important step of SEO

SEO Keyword Research

SEO Keyword Research is the most important thing to know about and to use and implement correctly when looking into your SEO. In this article we will look into SEO keywords more in detail. We will discuss what keywords are, why SEO Keyword research is so important and how to find the most relevant keywords and how to use them.

What is a keyword?

A keyword is word what explains your article. It is a word that when someone types it into the Google searchbar, you would like your article in one of the top spots in the results. It is a word that when searched, your webpage would be an accurate result that would give searchers the excact information that they were looking to find. SEO Keyword Research

Why are keywords so important?

Keywords are the way that Google decides what searches will lead to your page. The other SEO factors that Google uses determines your ranking within the resultts, but your keywords are the reason why you are found in that specific result list at all. Without keywords you would not turn up in the right search results. SEO Keyword Research, Zoekwoordenonderzoek

You would not be found where you want your readers to find you. Google would not know if your content was relevant to your main subjects. With an excellent SEO Keyword Research you are able to prevent this. Overall keywords are your way to have control over where you show up in search engine results. They allow you to appear in certain searches and not in others. They put the control of this in your own hands.

Search intent

Search intent has become a very relevant ranking factor in Google the last couple of years. Search intent is all about finding the right piece of information. In this case take a look at this report called: SEO and Intent 2020: new study reveals true state of search. You will find the answer about two questions:

  • What do searchers look for in the search results?
  • And how accurately do those reflect search intent?

SEO Keyword Research: how do you start?

First you have to do some research on your keywords. Researching your keywords allows you to see what other results come up to with the keywords that you are thinking of using. You can do this type of SEO Keyword Research by simply typing in your word or phrase in to the Google search bar and looking at the lists of results in the SERP.

You can do another type of SEO keyword research as well. You can use certain websites and type in your keyword. They will help you to know which keyword will generate the most traffic to your website.

Another way to tell you if a keyword is good or not is to buy a sample campaign from a site like Google Ad Words. This would basically be buying and advertisement that would show up based on the keyword that you chose. You could make the traffic that came from clicking the ad redirect to your website. By doing this you would be able to tell how much traffic was generated by the keyword and if it was useful or not.

How to find and chose the right SEO Keywords

A good way to find keywords is to use an online tool that will help you to generate a massive list of them. There are free tools like Ubersuggest and paid tools. In such tools you will find normally how much traffic is generated from each keyword and how much competition you have in ranking for a specific keyword.

SEO Keyword Research is the first step of On page SEO

Through On Page SEO Google knows what your website is all about. With the right keywords you will make it easier for Google to understand what the subject is of a page or website. You can use keywords in the text, titles, tags, url and in the keyphrase and metadescription.

Site structure

The first reason why the site structure is that important is because it makes good experience for the people who visit your website. This is important because the more people that are happy with your website, the more people will return. Another benefit of a good sitestructure is that spiders or crawlers are able to navigate your webpage better and more easier and find more information, which allows you to rank higher in Google resultts without much effort.

How does Google notice your SEO keywords?

It will be helpful if you put a keyword in your first paragraph and in your last paragraph in order for Google to notice them. You can also pay attention to your keyword density (The keyword for this page is SEO Keyword Research -:) ). This is the percentage of keywords you use in comparison to the rest of the words you use in your article.


Readability keeps visitors coming back to your website. Use keywords wisely, so you will have the right content on the right page. Keyword spamming is therefore not a smart action.

SEO Keyword Research checklist

  • Use well researched and effective keywords.
  • Pay attention to keyword placement.
  • Be aware of keyword density.
  • Use title tags.
  • Have a clear sitestructure.
  • Structure your url’s as well.
  • Put your site menu in your header.
  • Implement a logical structure to your website.
  • Pay attention to pagespeed.
  • Make sure you have no duplicate content on your website.
  • Take care of a readable and usable website.
  • Pay attention to mobile friendliness.
  • Write strong content, not just keywords.
  • Consider using Content Marketing.
  • Try to get featured in Google’s snippets by using question keywords.
  • Use a keyword once. Otherwise you compete with two pages of yourself.

Read more blogs about SEO & Content Marketing

SEO bureau Den Haag

Herman Geertsema is the owner of SEO bureau Connect your World from The Hague. He is an excellent SEO specialist and Content marketing expert. Connect your World accepts assignments in area of The Hague, Amsterdam, Rotterdam, Breda and Utrecht. Do you have a question about SEO Keyword Research? Or do you want to hire me as a SEO specialist? Please surf to My Contact Page and call or e-mail me.


Using Twitter to grow your business

Twitter can be a great place for your market yourself and see some great results

With more than 313 million active users each month and a demographic that is young too, Twitter can be a great place for you to market yourself and see some great results. Twitter is useful because it helps you to engage with your audience and actually interact with them. This isn’t going to happen if you send out a few tweets a year.

How is Twitter different from the rest?

Each social media site is different and you can’t use the same marketingplan you used for Facebook as for Twitter. There are many different ways that a business can utilize Twitter to reach their needs.

Some of the main ways include:

  • Managing their reputation
  • Branding themselves
  • Networking so they can find other similar business and potential customers in the industry
  • Interacting with their customers and potential customers
  • Driving engagement for some of the promotional activities that they are working on.
  • Sharing the content and information that they have about their business and about their products.

Most of these activities have something to do with interactions


Twitter strategy

Many marketers have started to ask how they can get more followers on Twitter. But the real question that should be done here is how do you get more active Twitter followers? As any business knows, just because you have a bunch of followers doesn’t mean that they are interacting with you or even seeing the things that your are posting. If you have 100 followers but only 5 of them are active and seeing your posts, that isn’t such a good thing.

Twitter chats

The answer to this problem is twitter chats. these chats have been pushed for a bit of time, but many marketers have been slow to try them out and see what power they can get out of them. But as more people try them, the popularity is growing. getting into these chats now could be a great way for you to see some results with finding not just followers, but active followers. The reason that this tool is so effective is that people who use them are the ones who already are active on Twitter. These followers are great because they are the ones who will reply to the tweet you put up, they will retweet your content, and they can help you spread your message.

Twitter video

Twitter may not be be as advanced with video marketing as you will see with Youtube, but it gives a few options that can be helpful when you want to promote using videos on this site. The first option is to use the native video feature that is already avaiable through Twitter. This feature is going to allow you to record videos that are up to 140 seconds long. Periscope is the second option. This is a live streaming app that twitter actually owns. Periscope can integrate your content into twitter, which means that if you do a live stream, this is going to show up on the Twitter feeds for your followers. This option attracts more attention from your potential customers because they can watch you, ask you questions and so such more.

Twitter checklist

  1. Always plan ahead. Take care of holiday’s and special events like Halloween in the US or Koningsdag in The Netherlands.
  2. Make sure that your tweets are always conversational. Twitter is meant to communicate and to interact with the people who are interested in you.
  3. Make some of your tweets questions to your followers rather than just posting news all of the time.
  4. Try to get about 30-40% of your tweets into replies to other people.
  5. When you want to add a link into your tweet, add in at least a line of your own insight. This hepls to spark the conversation a bit more and will make it more likely that others will respond to your tweet.
  6. Try to tweet directly to the audience.
  7. Create a good tweeting strategy and schedule.
  8. Set some measurable goals, objectives and milestones

Wasting money

In fact at least 41% of companies state that they really don’t know if their efforts in Social Media are working or not. This is never a good thing because it means that these many companies are wasting money.

Paid advertising

Twitter ads are great for helping you get a good message out in front of the users, the ones who are the most likely to show some interest in your brand and in your products. According to Twitter engagement has increased by 69% while the cost per ad engagement has dropped by 28%. You could use promoted tweets. These types of tweets are simply tweets that you are ngoing to pay to get displayed to people on Twitter who are not following you yet.

Promoted account

Another option that you can work with is a promoted account. These are sometimes knows as followers campaign. They will make it easier for you to promote the account you are using for business to targeted users who aren’t following you yet. promoted trends give you the opportunity to promote a hashtag of your choice at the top of this list, so it gains a lot more visibility. At last we have automated ads.


Twitter is a great way for you to promote your business and open up communication with your customersin a way that isn’t just found with other sites. With Twitter you will spend time in conversations with your customers, interacting with them and more. Twitter should be a part of your Makreting campaign.

Meer lezen over SEO & Social Media

Hire a SEO specialist in The Hague

Herman Geertsema is the owner of SEO agency Connect your World in The Hague. He is an experienced SEO specialist and Content Marketing expert. Connect your World is ready to help you in the regions of The Hague, Amsterdam, Rotterdam, Utrecht & Breda. Do you have a question or do you want to hire me as a SEO specialist? Please surf to My Contactpage and call or e-mail me.


Linkbuilding Strategy of a SEO specialist

Linkbuilding Strategy

Linkbuilding is a critical SEO element

In this SEO Linkbuilding strategy you will read about the do’s and don’ts in a SEO Linkbuilding strategy. Linkbuilding is critical for most SEO campaigns because to really simplify it, links count as votes and the more votes you have, the higher you rank.

What is Linkbuilding?

Linkbuilding is all about increasing your site’s popularity. If your site link is available on a high ranking website, then you have a very big chance that your site will be indexed within 24 hours. Achieving a top ranking for your website is based on a combination of on page factors, the quality of inbound links, link authority and link text.Linkbuilding Strategy, SEO Linkbuilding, Linkbuilding Den haag

Bad links & good links

With SEO Linkbuilding efforts it is essential to avoid Google penalties. Your rankings will be downgraded if you have one. For example spamming links are very bad and avoid to remove a lot of them at once. Look at the website https://backlinkwatch.com for a decent source of data for links that were pointed at a website sometime in the past.

Google penalty

Let’s say your website ranking is at the top of Google one day and the next day you are on page 9. It’s highly likely that you got penalized. Using Google Webmaster is also a good way to figure out if your site received a penalty. Herefore you will get a message about unnatural links.

Rules to avoid bad links

  1. Never build a link on a website that exists solely for the sake of selling links. Links that point out to your website from a deindex site are bad news.
  2. Do’nt go for anythingcheap or automated.
  3. Avoid any type of service in which you get an article posted all over the web (except for a press release) spinning service and other things like that.
  4. Don’t join any link trading networks in which you pay some kind of fee to swap links with other websites or any similar structure.
  5. Do not worry too much about the nofollow tag which supposedly tells Google not to follow a link and not to count the link as a vote. a no follow link from a high quality website is of great importance.
  6. Don’t obsess about anchortekst. Take care of natural anchorteksts.

Poor SEO Linkbuilding

Poor backlinks include:

  • Backlinks on low quality pages. These include any page that does not offer much value or has no real purpose other than provide a backlink..
  • Backlinks on spammy websites: Any website in a bad neighborhood should be avoided.
  • Backlink are off topic and irrelevant pages.
  • Large numbers of backlinks all using identical keyword rich anchor text.

How to build good links

  1. Sign up for all prominent directories in your industry.
  2. Create a profile on all the high quality major directories like Yelp, Angies List, Thumbtack, YP.com, Citysearch etc..
  3. Create a Youtube channel and upload some video’s. Link to your website from the video descriptions and channel homepage.
  4. Sign up for a BBB listing like https://www.bbb.org.
  5. Have a social media presence on sites like like Facebook and Twitter and link them back to your site.
  6. Go after all the really easy links that you can think of. Maybe your webdesign company is willing to link to you from their portfolio.
  7. Use press release services like http://service.prweb.com
  8. The page containing the link relates to the page it links to.
  9. This page containing the link is a high quality page, with high quality content.
  10. The link is in the body of the article and contextual.
  11. There are very few outbound links to other websites on the same page.
  12. The page your link appears on has a lot of human interaction like social shares and comments)
  13. You do not control the backlink.

Other SEO Linkbuilding strategy actions

  • Join or create a tight network of other small business owners and exchange links.
  • Place banner ads or text links on forums, online newspapers, magazines and high traffic blogs.
  • A lot of local charities will have a sponsor page, or might even display your logo and website link from their homepage.
  • use article posting with a link on really high quality websites like Forbes, Entrepreneur.com or the Huffington Post.
  • Develop relationships with other webmasters

Best SEO Linkbuilding strategy practices to follow

Building links on pages that Google actually knows about it. Sometimes a page looks great at first glance but Google hasn’t even indexed it. Simply go to Google and type for example info:yahoo.com.

Manually building high quality links on high quality websites and not relying on anything spammy, automated or low quality.

Adding expert quotes/Thought Leadership

Quoting an expert is one of my favorites to boost content linkability and shareability. It’s quick and easy. When you write out of your expertise area, adding a quote of a thought-leader gives your content more credibility, value and it will boost its linking potential.

Depending on how influential your company is, you can either select an existing quote or reach out to the specialists and ask for a new one.

SEO tip: If you decide to go with a pre-existing quote, contact the expert in advance to confirm it. This way, you are sure that they still stand by that opinion, plus, they’re okay with you quoting them. Remember, while quoting experts is a good idea, you also need to find the right expert and the right quote. This is how it works:

  • If your brand has a big audience, I recommend starting by checking your current followers and subscribers across the different channels, including social media. You might not know it, but there’s a reasonable chance you’ll find real influencers among people who follow you.
  • Another way is to analyze the websites that link back to your site. To do that, you can use Moz Link Explorer that will show the list of URLs that are referring to your website. Chances are, some of those authors can be pretty influential in their niche.
  • At last, you could use BuzzSumo to find relevant influencers to contact. For example, you could export a list of bloggers who are contributing to the industry-leading blogs.

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Hire a SEO specialist in The Hague

Herman Geertsema is the owner of SEO agency Connect your World from The Hague. He is an experienced SEO specialist & Content Marketing expert. Connect your World execute assignments in The Hague and the regions Rotterdam, Amsterdam, Utrecht & Breda. Do you have a question about a Linkbuilding strategy? Or do you want to hire me as a SEO specialist? Please surf to My Contactpage and call or e-mail me.


How to improve a website with Local SEO

Local SEO, Lokale SEO, SEO bureau Den Haag, SEO specialist Den Haag
What is Local SEO?

Local Search Engine Optimization is a part of SEO that focuses on optimizing a website to be found in local search results in your city or region. Local search encompasses all those remarkable search terms that scream local, such as: plumber near me. This starts with claiming a business listing and install & implement Google My Business.Local SEO

Local SEO is strategically important

Local SEO is important, because an astounding 46 percent of all Google searches are local. Is your website strategically optimized for local search? If not, you’ve come to the right place! If your organization operates in physical locations, it’s imperative to your marketing and SEO strategy that you continuously optimize and update your website for local SEO.

Here are the key components to ensure your website is will be improved by Local SEO.

1. Google My Business is the main Local SEO ranking factor

A study from 2016 found that 56 percent of local retailers haven’t claimed their Google My Business listing, so doing this is your first step if you haven’t already done so. Once you’ve claimed your listing, it’s time to ensure that it is fully completed and optimized. The last step and this will be ongoing is to frequently check your business listing to make sure all information is accurate and up to date. Google allows anyone to suggest edits and make changes to your listing, so it’s super important to ensure your business information is always 100 percent accurate.

Be sure to include:

  • Name
  • Address
  • Phone number
  • Website url
  • Hours of operation
  • Website
  • Photos of your location, products, etc
  • Accurate, specific category listings

Use the Posts option on a regular basis to share business news and other interesting facts. It is important to use a link to your website in the posts. On the other hand is a link of your Google My Business account on your website very useful.

2. Structured data: Add Schema Markup

Schema markup helps Google match your business to local searchers. Although schema doesn’t directly impact rankings, it does help Google organize your data and it helps your data show up in relevant search results. The best part? You don’t have to be a developer or know code to implement schema markup! This is a great resource with steps of implementing schema markup for your local business. Place your schema markup wherever you describe your business on your website. If your organization has multiple locations, you’ll want to add schema markup to each city page.

3. Refresh NAP Citations

NAP stands for name, address, and phone number, and it’s critical that this information matches up everywhere it appears on your website, as well as on the web in general.

4. Add your business to local directories

There are thousands of directories online for nearly every industry you could think of. Adding your business to relevant directories helps not only from an SEO standpoint (hello, backlinks!), but will also help ensure that wherever your searchers are searching for local businesses, you’ll be on the list! The key is to make sure that every single listing matches exactly what’s on your website and Google My Business.

5. Get reviews add them and respond

We all know reviews are incredibly important and powerful marketing tools for every single business out there, and they also help with local SEO! A 2017 study found that GMB reviews were the second-most influential ranking factor for local businesses meaning the more rave reviews you can get, the higher you’ll start to rank in search. Once you have a few solid reviews, add them to your website.

6. Find local search terms and create local content

At the end of the day, it all comes back to creating relevant, useful content. There are several ways to do keyword research, but make sure you’re doing your research on a local level. Once you’ve identified local search terms, start implementing those keywords into your content for example blogs, infographics and videos.

Although there are other things you can do to supplement your local SEO strategy, if you implement all of the above into your website, you’ll be well on your way to ranking locally in your desired locations. And always remember: SEO is a long term game.

7. Make a Facebook Business Page

Because of its size Facebook is a sort of directory in its own right. However there are more advantages to it than just a listing. Many consumers use Facebook as a search engine today, vetting business and opportunities via the social platform. If your company doesn’t have any sort of presence on it, then it looks like you may not exist.

Be sure to create a business page with accurate contact information and update it regularly. Google will notice that you’re in a specific area and boost your local SEO rankings. Include photos, reviews, and details about your business for customers to engage with.

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Hire a SEO Specialist Den Haag

Herman Geertsema is the owner of SEO bureau Connect your World from The Hague. He is an experienced SEO specialist and Content Marketing expert. Connect your World execute assignments in the Den Haag, Amsterdam, Rotterdam, Utrecht and Breda region. Do you have a question? or do you want to hire me as a SEO specialist? Surf to my Contact Page and call or e-mail me.


Content Strategy crucial for an excellent website

Content Strategy
Content Strategy

Thought leadership by Content  Marketing

1. Optimize your images

Make sure that you use page relevant and unique images. The reason behind this is that users are much more likely to look at an image before deciding whether or not to engage a website. Human nature guides users to first stare at images before proceeding. Appealing images elicit a positive reaction and will leave an impression.

Quality and size of your images

Also ensure that you use the best quality format that is possible. Search engines opt for high resolution images. Second try and reduce the size of your images where you can. This is because search engines such as Google are rather keen on mobile websites and hence the creation of the first mobile index. Pages with large images often take too long to spool and this can lead to the departure of potential customers and visitors.

2. Create infographics to drive traffic

There is a reason why infographics are gaining popularity. It is because they are so effective. Web visitors gain lots of insights into a company’s performance or core objectives through infographic presentations. Infographics enable you to present complex information in an easy to understand and user friendly approach. Most peeple are visible learners and they understand matters much better when visually presented to them. That is the reason why infographics can be an important part of your Content Strategy.

Various infographics for your Content Strategy

  • Flowcharts
  • Maps
  • Versus comparisons
  • Timelines
  • Data visualization
  • Visual articles
  • Illustrated lists
  • Photo lists

3. Create fresh content and offer resources

Why stop at creating infographics when you can provide extra value to your customers in other way? If you just create better content that what currently exists, and what your competitors have to offer, people will want it. Turn your content into even more valuable sources. Here are some ideas to get started.

  • Create case studies from previous clients
  • Turn blog posts into ebooks
  • Offer webinars or seminars
  • Provide printable guides and checklists
  • Visual content such as graphs, infographs, video’s
  • Freemium versions of your product

4. Ho to create your Content Strategy?

The first thing to consider is will creating this piece of content help you achieve your goal? if it will provide you nothing for your business goals, or serves no purpose other than adding more content to your website, then why waste your time. Brainstorm and look at forums and other blogs what people actually need. Proceed with a keyword research to see which topics are things people are actually searching for. Finally add extra value. Compare your content to what your competitors are offering. What makes you stand out from them? What is your unique value propostion?

5. Optimize for Google’s RankBrain

One of the latest search engine algorithms is Rankbrain. it is an artificial intelligence system that enables the analysis of search outcomes. RankBrain checks out a website and then gathers information on what the different pages are all about. The aim is to find out the kind of content and information that your website is offering visitors. The information obtained is then used to rank you anytime a search user seeks information that you have. For instance if you are an expert on matters to do with accommodation, then Rankbrain will register your site as an expert source of information relating to accommodation. For example searching for an Apple. The search engine have to figure out whether the user is searching for an apple fruit or Apple the tech company.

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Need a Content Marketing specialist or need a SEO specialist?

Herman Geertsema is the owner of SEO bureau Connect your World. He is an experienced SEO specialist and Content Marketing expert. Connect your World will do business in the region of The Hague, Amsterdam, Rotterdam, Utrecht & Breda. Please check My Contactpage and mail or call me.


Six really Bad SEO strategies

Bad SEO strategies

1. Duplication of Content

Bad SEO Strategies will ruin your SEO ranking, Duplication of Content is the first of the five Bad SEO strategies. The first temptation for many would be SEO optimizers is to duplicate content from succesful websites. This strategy is akin to copying your neighbor’s test answers in grade school. Google will not be ranking your work highly in their search results. The reason for this is that the content already exists in cyberspace. Because of this Google find no reason at all to index your page higher tham any others already in existence. However your business will suffer in the future.

2. Too many ads above the  information

The second one of the bad SEO strategies is too many ads above the information. It is another temptation for many bloggers to put a bunch of ads above the information they wish to convey. because these sites only generate income off of ads. They are naturally encouraged to have advertisements. However too many ads, pop ups and scrolling ads really diminshes the value of one’s content and will increase the bounce rate of your work. Ads in general are to be avoided unless you are not selling a product of service. If you have too many ads on your page, you will find that the click through rate will drop in consequence. When this rate drops too low, Google will rank your page lower and you will receive less money from advertisements online.

3. Relying on invisible text

This is another bad SEO strategy that many websites and webpages implemented in the past. For example if the website’s background were white, a clever strategy would be to type in the most popular keywords and phrases also in white, hence concealing the text. Invisible text is the practice of concealing information by ensuring that the text and background are the same color. This is a bad practice because should a user accidentally highlight the text, they would know that the site is not thrustworthy. Google and other search engines are also getting much better at distinguishing between text meant to be part of the webpage and invisble text. Finally invisible text is probably the best display of inadequate content.

4. Keyword stuffing is a bad SEO  strategy

Repeating the samen popular keywords over and over again increases your Google ranking at the expense of sales, clicks and advertisement value. Humans are very quick to recognize patterns, especially simple ones. They will quickly jump off your website if they see you are doing this. Furthermore Google and other search engines are getting much better at recognizing increasingly high repetitive rates in some pages, which may also adversely affect your webpages rankings online.

5. Too many ingoing and outgoing  links

This is one of the most seen bad SEO strategies. What once was a decent strategy, and still may be for many web developers, has been overused in recent history. Ingoing links refer to those links that are found in other websites that them to yours. Sometimes these can be bought, but Google’s algorithm seems to figure out really quickly which links are spurious in their connection, meaning that you will lose your ranking among their webpages. While Google’s algorithm for ranking pages is proprietary their system must have some sort of code the recognizes synonyms and will determine if a link on one website is unrelated to the webpage it is taking the user to. These sorts of ingoing links will likely trick Google’s algorithm for a short time but ultimately suffer worse consuences later on when Google finds out your strategy.

Bad SEO Strategies: Outgoing Links

The opposite is also true: outgoing links are those hyperlinks meant to take the user to another webpage. Havinf too many of these on your webpage is also bad as it indicates to Google that you may be accepting payment for having these links on your webpage. However if you have to use outgoing links it is always a good idea to add a nofollow tag. These tags tell search engines not to follow your outgoing link, and illustrates that your own wepage may be more trustworthy.

6. Paying for linkbuilding

There is a gray hat method of SEO linkbuilding in which you can pay SEO linkbuilding companies for guaranteed links. This is an excellent way to guarantee that you get a specific number of backlinks for your clients. However, quality and relevance is most of the time poor.

Snowball effect

SEO Linkbuilding tends to have a snowball effect. If you get links in well-known publications or well known websites, it’s possible that another writer will discover you and link to you in their own articles. These larger publications (2000 words) tend to have a greater rate of organically growing your SEO linkbuilding profile through the snowball effect.

Hire a SEO specialist The Hague

Herman Geertsema is the owner of SEO Bureau Connect your World from The Hague. He is an experienced SEO specialist & Content Marketing expert. Connect your World will do assignments in the region of The Hague, Amsterdam, Rotterdam, Utrecht & Breda. Do you have a question? Or do you want me to hire as a SEO specialist? Surf to My Contactpage and call or mail me.

SEO Blogs


Seven ways to generate more Website trafic

Linkbuilding, SEO Linkbuilding, website traffic
Linkbuilding is nog steeds van belang voor een hoge ranking in Google.

Website traffic is what all websites need. However developing just a website on the web these days, does not make much sense these days. With the infact increasing number of websites, worldwide individual websites all suffer from decreasing visitors if they get any at all. That is why webmasters try different techniques to attract visitors to their websites and gradually these techniques have emerged into strategies, that people use in order to generate traffic on a regular basis.

More visitors more conversion excellent SEO

Allthough according to the philosophy that if more vistors arriving on your website this would result in more conversion from visitors into customers. Rather it requires some start techniques to attract only relevant or potential visitors on your website. Many marketing forums and blogs communicate various strategies in the hope to generate more traffic to your site. But it is important to figure out which strategies work for you and your web business.

SEO techniques to generate traffic

By the way there are various ways that can generate potential traffic to your websites, some of these may seem awkward in implementing but at the end of the day if these techniques are implemented perfectly, they can be highly productive.

1. Pubic recognition, SEO authority

In short public recognition of your website is a good way to generate traffic. In this kind of strategy you actually create awareness about your website which eventually reaches the potential visitors who visit your website. However public recognition is a broader term , as several strategies have emerged which include for example website banner exchange, social media pages, and viral marketing. In addition to press releases or guest blogging on a larger website than yours, can give massive spotlight to your website as well with the result of more website traffic.

2. Classified advertisement

Futhermore many marketing professionals have discouraged to use promotional techniques like posting free classified advertisement to your website. However there are some tools of the trade, that can work best for your business. With this in mind offering free classified posting on your website can generate great amount of potential traffic if applied with good effective techniques.

3. Increase website traffic by blogging

To conclude with blog posting is widely used mode of creating backlinks to your website. It also supports your website SEO ranking on searchengines like Google. However it is important to be cautious because web masters do dislike spamming. So be aware of duplicate content.

4. Posting on Craigslist

Although many webdevelopers have misused to generate traffic to their sites in the past, but if used smartly, it is a productive method of attracting visitors and can help you a lot in providing good quality traffic.

5. Promotional game

Are you the one who is selling your own product? Then this lesson will work best for your. For promotional activity you can distribute your product to well known marketers or marketing forum to get publicity and good worth of mouth popularity. Eventually this will increase traffic to your site. But for this to happen you have to confirm the quality of your product and ensure that it is a competitive standard.

6. Subscribers

This lesson has gained amounts of popularity among the webdevelopers. The unique feature of this method is building and maintaining long term profitable relationship with your visitors. Of all the traffic generation methods, this precise system is well known for not only attracting new visitors but also sustaining them for future and this correlation is mutally beneficial.

7. SEO Linkbuilding is widely used

A widely used methodology from recent past by the marketers from all over the world, reciprocal link exchange is presently also a productive method attracting visitors to your website. This linkbuilding technique works in a 3 way linking system or through driving the traffic from the authority sites to your website.

Linkbuilding principles to generate website traffic

Linkbuilding is one of the most effective strategies to generate website traffic. It is the process in which banners and images are exchanged among website owners to market each other, resulting in greater probability of being viewed due to greater advertising. Therefore SEO Linkbuilding is known to be the most productive way of advertising your product. Customarily, link echange is free of charge, Since it results in mutual benefit for the website owners. But nowadays due to the importance of Page Ranking it has taken a different business perspective.

Why SEO Linkbuilding?

Getting to the top of Google’s rankinglist is gaining Google’s trust, which your competitor might not be entitled to. The buildingblock of developing a trustful relationship is by convincing other websites to post a link of your website. These links will increase the value of your website. The more relevant a link is the more valued your website be. To be successful in the online business you need to get links to increase your website credibility.

Some SEO Linkbuilding tips for  example:

  • Go for qualitatively good linkbuilding partners
  • Observe competitors
  • Don’t link for the sake of linking
  • Work hard

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Contact SEO specialist Den Haag

Contact Linkbuilding specialist Den Haag

 Herman Geertsema is the owner of SEO bureau Connect your World from Den Haag. He is an experienced SEO specialist and Content Marketing expert. He is ready to serve the international organizations and business in the region of Den Haag, Amsterdam, Rotterdam, Utrecht and Breda. Do you have any questions for me? Or do you want to hire me as a SEO specialist? Surf to My Contactpage and call or e-mail me.