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Duplicated content – The effect on SEO

Duplicated content – The effect on SEO

Last Updated on 8 June 2024 by connectyourworld

Duplicated content is one of the most used On Page SEO strategies on the internet. There are a ton of ways that you can improve your site’s page positioning in search engines like Google. Lamentably not every one of them is acceptable. A few groups utilize certain techniques in getting a high page rank in search engines. Regardless of whether these are viewed as beguiling as in they are intended to deceive the search engines. One of these strategies is copying web content.

Geschatte leestijd: 6 minutes

What is duplicated content?

Copy content in SEO is in reality any web content that is viewed as like another site. Search engines have executed new channels explicitly to screen these sorts of tricky endeavors to improve the site’s search engine page rankings in Google. Many indivviduals feel that by making numerous however comparable reproductions of their site pages or substance that they will want to improve their site’s page rankings since they will want to get different postings for their site. Since search engines are currently observing these kinds of cunning, sites utilizing copy substance can wind up getting restricted from search engine records as opposed to improving their positioning.

How much duplicate content is acceptable?

Acceptable levels of duplicate content vary by context, but generally, minimal duplication is preferred. For SEO purposes, keeping duplicate content below 20-30% of a page’s content is advisable, with the use of canonical tags to manage necessary duplicates. In academic and professional writing, strict originality is expected, with similarity indexes ideally below 10-15%. Content syndication should involve proper attribution and focus on original or significantly modified content. Overall, striving for originality helps maintain credibility, legal compliance, and optimal search engine rankings.

What is considered duplicate content by Google?

Google considers duplicate content as substantial blocks of text that appear across multiple domains or within the same domain and are either completely identical or significantly similar. This includes content that is intentionally or unintentionally replicated across different web pages. Common examples are product descriptions on e-commerce sites, syndicated content, and printer-only versions of web pages. Google does not penalize sites for minor instances of duplication but may rank them lower if the duplicated content appears manipulative or if it creates a poor user experience. To manage duplicate content, Google recommends using canonical tags, setting up 301 redirects, and employing the “noindex” tag for pages that should not be indexed.

duplicated content, SEO specialist Den Haag

What is considered duplicated content?

There two or three copy content sorts that are in effect wildly used by many individuals, everyone somewhat unique in their utilization, yet every one of them utilized for a similar reason, which is to deceive search engines like Google to improve page rankings.

Method 1

One method of getting a copy content is by having fundamentally the same as websites or indistinguishable site pages on various sub area’s or spaces that offer essentially a similar substance. This may incorporate landing or entryway pages besides the substance, so ensure that you try not to utilize this if you don’t need your site to get helpless against search engines copy content channel.

Method 2

Another strategy for making copy content is by basically taking substance fromanother website or page and redesigning it to cause it to seem not at all like its unqiue structure; however it is something very similar.

E-commerce websites

Item portrayals from numerous e-commerce sites are being used by different websites also. Different websites just duplicate the item depiction of makers used by other serious business sectors also. What’s more, add the way that the item name, just as the name of craftsman, producer, author or maker would be incorporated, a lot of substance would appear on your page. Albeit this is a lot harder to spot. It is as yet viewed as a copy substance or spam.

Dispersion of replicated articles by different sites other than the one that appropriated the first article can likewise be viewed as duplicated content. Tragically, albeit some search engines consider the site where the first article came from as pertinent, a few, in any don’t.

duplicated content, SEO specialist Den Haag

How do search engines channel copy content?

Search engines channel for copy content by utilizing similar methods for examining and ordering page positioning for sites and that is using crawlers or robots. These robots or crawlers go through various websites and list these sites by perusing and saving data to their information base. Whenever this is done, these robots at that point dissects and thinks about all the data it has taken from one website to all the others that it has visited by utilizing certain calculations to decide whether the site’s substance is applicable and if it tends to be considered as a copy substance or spam.

How to stay away from duplicated content?

Even though you might not have any expectations to attempt to beguille search engines to improve your site’s page positioning, your site may in any case get hailed as having copy content. One way that you can evade this from happening is by by checking your self if there are copy substances on your page. Simple ensure that you dodge an excess of likenesses whith another page’s substance for this can in any case show up as copy substance to certain channels, regardless of whether it isn’t viewed as spam.

Does duplicated content still hurt your SEO optimalisation in 2024?

According to Mozz: Duplicated content is technical not a penalty. However duplicated content can still have an impact on Google rankings. Because duplicate content is worse for two reasons: With multiple versions of content available, it’s difficult for search engines like Google and Bing to determine which one to index, and show in their search results. This reduces performance for all versions, since they’re competing against each other.

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SEO consultant The Hague

Herman Geertsema is the owner of SEO en Content Marketing Agency Connect your World from The Hague. He is an experienced SEO specialist and Content marketing expert. Digital agency Connect your World operates in the Amsterdam, Rotterdam, Utrecht, Breda region and The Hague. Do you have any question about SEO Optimalization or Contentmarketing? Or do you want to hire me as a SEO specialist? Please press on the button below and talk about a SEO strategy for your website.


Herman Geertsema is een zeer ervaren freelance SEO specialist met meer dan 10 jaar ervaring. Daarnaast is hij al meer dan 20 jaar werkzaam als content marketeer. Om zich verder te specialiseren heeft hij een HBO opleiding Internetmanagement en Webdesign succesvol afgerond. In online projecten kan Herman ook de rol van projectmanager/scrummaster op zich nemen, aangezien hij Scrum gecertificeerd is. In 2018 kwam Herman zijn droom uit en startte hij zijn eigen SEO en Content Marketing bureau Connect your World in Den Haag. Inmiddels bestaat Connect your World ruim 5 jaar waarin hij (MKB) bedrijven helpt met het verbeteren van hun online zichtbaarheid om zo een hogere omzet en meer winst te behalen. Naast zijn uitgebreide kennis van On en Off Page SEO, Technische SEO, lokale SEO en het schrijven van webteksten is Herman ook een strategisch sparringpartner. Bij Connect your World houden wij van ambitieuze doelstellingen. Bent u na 6 maanden niet tevreden dan krijgt u 300 Euro retour. Connect your World houdt niet van het ‘uurtje factuurtje’ principe. Klanten noemen ons betrouwbaar en goed bereikbaar. We zijn inmiddels groot geworden door klein te blijven. Kijk voor meer informatie op https://connectyourworld.nl of neem contact op via info@connectyourworld.nl of tel 06-41226543 Met vriendelijke groet, Herman Geertsema, SEO specialist Den Haag

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