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SEO optimalisation

Copywriting for SEO – Headlines

copywriting for SEO

Geschatte leestijd: 10 minutes

Tips for composing Headlines

In marketing and mainly in copywriting for SEO, they generally state that a fantastic headline may be worth 90 percent of your marketing budget. Is that so? The simple truth is that one word may affect a whole effort. You are able to assess and measure now: there are a whole lot of tools you can utilize as a marketer to quantify whether a headline is great or not.

The way to write great headlines

The very first rule of copywriting for SEO claims your headline needs to be so great that the reader is content enough to read at the very first sentence of your message. That’s the reason why the headline ought to be succint, relevant to your viewers, specific, but also particular, useful and also to able to create some type of urgency. You have got more to consider. In my estimation, compared to 4U’s of the copywriting bible:

  • Urgent
  • Unique
  • Useful
  • Ultra specific

Is my headline be brief or long?

Maintain your narrative brief. How many times have you noticed that? For decades editors from many books invited the writer to produce short headlines and brief names, convinced that the reader could get bored with text which has been too long. Afterward, Twitter imposed a restricted number of figures for posts. Can it be a fantastic idea? It appears so.

Nowadays there is a massive debate about the length of time your headline ought to be. Is it 27 characters, or 6 words? Is it enough? Or you can find too few personalities? Experiment by writing your message in variations of different lenghts, a brief variant of 27 or 28 characters (or roughly 6 words) and also a moderate version composed of, let us say 8 words or 55 characters. In which version are you currently can best express what you planned? The brief version or the more one?

This isn’t always about mathematics, reports, studies and figures, however you may attempt to create your message heard and felt at a 6 word headline and in a 9 word headline. The major idea would be keep it succint, don’t use a lot of words in the event that you are able to say exactly the identical thing in fewer words.

Relevant and meaningful headlines

At any time you generate a bit of content, and then the ultimate purpose is to convince the reader to choose an action. And the quickest way to make them do this is by writing bits that are useful and meaningful for your viewers. Meaningfulness starts with the name and the initial touchpoint that answers the user’s question. Can this material bit be helpful for me? Utilizing your headline to reflect a reader’s query, by way of instance, raises the relevancy of the piece’s material. A name like “The way to select between upselling and cross sell? Can be immediately pertinent to viewers who have asked themselves the exact same question.

Thus, each time you write a headline, then put on your analytic hat and think: what is the subject I must write about? Which are the key ideas? Can I outline them in a couple of sentences? How about in only 1 sentence?

Producing news in your headlines

And after answering these questions, yet another must pop up and up, for certain, this is defintely the most significant: can I produce news with my headline? Obviously you aren’t supposed to compose a TV news variant, but believing this way ought to help keep you on course to write excellent headlines. Because your name is the center of your speech, it moves directly into your reader’s mind. Its message ought to be relevant to your audience.

The headline also needs to be meaningful and intriguing, which means that your reader feels compelled to click on it and follow the connection you are providing. If you write to your business’s blog, you need to aim to consider like a search engine optimization specialist. Your text needs to be readily found when a person searches Google. That’s the reason you have to include a keyword in your headline or title. But you are mainly writing for your audience, right? Keywords are nice to own, but very good content isn’t just about keywords.

copywriting for SEO

Uniqueness is crucial

Being unique is crucial. If your business’s blog readers or the customers you aim through your advertising efforts have seen similar articles everywhere, they are not as inclined to become more interested. The uniqueness of your copy comprises a distinguishing style of composing, exclusive advantages for your viewers, and also an excellent content guarantee. If you understand your subject nicely, if you learn your bit of content, then it ought to be quite easy for you to get those words that produce an exceptional statement. Always ask yourself, Can I keep reading following this headline? If the solution is yes, then a huge portion of your viewers probably will likewise do so. But be honest with yourself and do not cheat.

Be specific with your headlines

Your headline will probably be catchy if you are as specific as you can. Take some inspiration from newspapers and books. Look closely at the names and also at those first paragraphs known as paragraphs. They are extremely unique and tell you that the story in a brief version. use numbers in the event that it is possible, rankings, and identify and then function into your headline only 1 piece of advice you believe the most applicable for your own text.

copywriting for SEO

Useful info

Bear in mind the essential details in your narrative./ Return to your very first copywriting for SEO classes and attempt to anwer the fundamental questions: who, what, shen, where, why and how? These are the main concerns for many excellent copywriters not only for journalists. Attempt to incorporate the response of these on your headline. Let us be frank: Can you read a few craps in case you had a true alternative for this? Why would your followers read poor text? They won’t be certain. Deliver useful info and they will read it.

Power Words

You will find proven energy words that boost conversions by conveying clear reasons to purchase, a powerful emotional appeal and a feeling of urgency, and it may be powerful to include among these in your headlines once you are able to.

Power phrase

A good instance of a high power phrase. Because that lets the reader know they are going to understand the main reason they ought to care. Other high authority words are ‘demonstrated’ particularly in the event that you are able to consist of certain metrics of success reports, and also ‘fast and simple’ (even though the latter may be overused, it will still create attention from the reader). Unsurprisingly, ‘sale’ X- percent away’and first and foremost, ‘free’ are powerful words that are almost sure to entice buyers to your articles, which can subsequently affect their purchasing decisions.

Emotional triggers

A current 2Checkout blogpost shared 22 psychological cuases that will assist you in selling more online regardless of your competitors. A good instance of that is novelty: The neurotransmitter dopmamine is released in our brains once we attempt new things, giving us a sense of pleasure. That is the reason why we love updates, improvements, new features, and fresh inventions. Infuse your headline with a feeling of novelty and your readers will be hooked.

Clients are intrigued by hints of their wonderful benefits they will profit from the product provide them enough of a clue on your headline or name and fascination is very likely to acquire the very best of them, moving them in the direction you won’t them to proceed a sale.


Believe it or not colors can be quite effective triggers impacting your clients’answers; therefore it is very important to keep them in mind when figuring how to communicate your message effectively. A touch in red could communicate electricity and fire; orange is associated with pleasure, positivity and decent health; yellowish with confidence and pleasure, and gloomy with trust and confidence. Use colors to your advantage in your headline to pave the way for clients shopping trip.


In copywriting headlines for SEO creating some feeling of urgency must be another important component that pushes your headline. It has to make the reader have action and act fast. Not tomorrow next week. You need her to click away and read your message instantly. That’s the reason you might mention as an instance, a limited time provide or even a countdown for another event or webinar.

Bullet points

  1. Express a definite advantage and guarantee. That is right; they are mini headlines. They invite the scanning reader to enter the actual meat of your articles or move forward with your own call to action.
  2. Maintain your bullet points symmetrical, when you are able significance: I point each, two lines each, etc.. vIt is easier on the eyes and thus easier on the reader.
  3. Keep away from bullet clutter in any way costs. Don’t get into a comprehensive overview clutter of subtitles, bullets and sub bullets. Bullets are made for clarity, not confusion.
  4. Excersise parallelism. Maintain your bullet collections thermatically related, start each bullet with the exact same part of language and keep exactly the exact grammatical form.
  5. Bear in mind that bullets such as headlines aren’t automatic sentences. If you wish to compose complete paragraphs, then stay with a paragraph or a numbered list.

Utilizing fascinations to captivate readers

Are you interested in my usuage of the phrase fascinations from the subhead above?

Curiosity is a really strong force in copywriting headlines for SEO

It is one of these things which makes us human, and among these things, we will never shake. We just want enticing things we cannot have or do not yet know. And that is what compels people to do it. A fascination describes some copywriting technique in which you make special bullet points so persuasive and so benefit driven the reader simply can’t help but detect the solution.

It is a wonderful technique for:

  • Drawing people back into the copy they skimmed
  • Prompting the download of a free account
  • Causing the click of a connection
  • Driving subscriptions for your blog
  • Triggering purchasing your product
  • Initiating a new customer relationship

The trick of fascination is hanging out the benefit there in a teasing way without really giving away exactly what it is. Among the undisputed kings of fascinations is bottom line, a subscription periodical that guarantees insider advice that make your life simpler. The business launched itself several years back using a sales piece that has been basically nothing but unbelievably persuasive bullet points.

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Contact copywriter

Herman Geertsema is the owner of the Online Digital Agency Connect your World from The Hague. Connect your World execute SEO & Content Marketing projects in the Amsterdam, Rotterdam, Utrecht, Breda and of course in The Hague region. If you need some assistance with copywriting for SEO, please contact us by using the button below. Want to look at a cool fashion brand? Take a look at Dimepiece LA.

SEO copywriting to earn money with it

SEO copywriting, content is king

SEO copywriting

Bear in mind the further writing can affect a client’s earnings the greater it pays. So everyone, these content types are under the umbrella of article promotion or copywriting.

1. Long form blog posts or ultimate guides

These types of posts are not flufy 500 word ones written off the surface of your mind, but rather detailed well researched posts over 2000 words in length. Ultimate guides deliver in depth info. They feature all of the information that the reader will need on a topic, all in 1 post.

Long form SEO content

Long form content includes a conversational and accaccessible writing style. Making complex topics simple to understand is going to be a super power in this nice. You will also need to learn basic search engine optimization approaches to compete. That way you are able to do whatever you can as a writer to assist your own posts rank in search engines like Google.

The very best portion of the content type? Firms have a never ending demand for blogging material, which generates continuing demand. Additionally there is the chance for retainers, Retainers cover you a predetermined sum in return for a fix quantity of blog posts by way of instance like 1200 euros for 4 blog posts a month.

2. E-books

E-books are great marketing tools for both big and small companies. They are utilized to generate leads and also to position the business as a specialist in what they provide. E-books are genrally released as PDF’s and can be everywhere out of 10-20 pages. Like blog posts they will need to present useful data, like how tos on subjects that interest the coorporation’s prospects or clients. E-book pricing fluctuates widely and may range anywhere based upon the customer, business and the quantity of rsearch required. They cover well because they can be crystal magenets to your clients. Most of the time e-books are free in exhange for prospects email addresses. That prospect is then put within an email earnings funnel or will get the organization’s newsletter. The expectation is that through nurturing that direct and forming a connection, the corporation may convert that direct into a paying client.

3. White papers

White papers are for more formal and more serious in tone compared to content such as an e-book or blog post. The may comprise technical info. They are popular in the tech market and therefore are often written for the B2B or business to the business industry. White papers pose an issue, then research alternatives, one of which is going to become your customer’s service or product. They attempt to convince readers without crossing the line into earningsd. They do not immediately sell anything. Rather, they help in the sales process.

White papers are magnets for emailmarketing

The majority of the data will be provided by your customer, although your interviewing skills will come in handy here in order to find the info, that you want. White papers can vary in duration, although they are typically approximately 5 to 10 pages long. Like e-books they are typically utilized as direct magnets for email lists. As they can result in earnings, they are more rewarding for you as a freelancer.

4. Case studies

Case studies pay nicely since they help drive earnings. They provide social proof by displaying tales of clients success working with the service or product of your customer. They demonstrate that the transformation a client experienced.

The traditional format is:

  • Describe the challenge that the customer confronted
  • Explain the solution that the company supplied
  • Prove the results the client accomplished using the organization’s product or service
  • Supply a decision intended to help prospects make a buying decision.

Case studies may entail interview both your customer anf their clients to receive the best information. All these are long form reviews written in narrative format. These stories will need to be intriguing and supply value to the reader.

5. Email writing

This market sound simple, but it is hard to perform well. You will want to make content that may profit readers focus in direct competition with all the sound in their own email inbox. You are going to require a background in SEO copywriting or at least a strong grasp of copywriting formulas and principles. All thingsconsidered, the principal aim of email would be to market but attentively. You have to engage the reader before trying to sell anything. You can generate email strings or mails for earnings funnels. You will want to take your email subscribers onto a purchaser’s journey from the conssciousness point to purchase on the point at which they make a purchase.

You might also compose email newsletters to your customers. All these keep readers engaged with your clientele and educated about their enterprise. Consistently producing newsletters assist your customers in building trust and relationships with their subscribers. And because your customer will have to comunicate frequently, newsletters could be a superb retainer undertaking.

SEO copywriting, SEO specialist, SEO expert, SEO consultant

6. Sales pages or landing pages

You can write website copy for an organization’s homepage. For their about us page or to get merchandise pages. You might also make the opt-in pages to get direct magnets such as the e-books or white papers we coated. You will write copy made to convert people to clients, for prospects to get or to capture prospects. A challenging type of SEO copywriting is writing copy for webpages, which means you will want to begin with establishing yourself and become a specialist in a subject first.

7. Video script writing

Video is now becoming on e of the top ways for companies to reach prospective clients. Firms need scripts for website video’s in their property pages, their earning pages, or to get merchandise tours. They might also require scripts for webinars, yet another sales tool. Youtube is now a leading search engine and a person must write all that spoken articles. Why not? Companies will need to tell their tales and to make information rich videos to pull prospective clients.

8. Online or e-learning courses

Online courses and online instruction isa field that is booming and so are chances for educational material creators. Particularly in case you have got a background in teaching or know the way people understand, this may be a superb freelance writing gigs for you. Here you will write content for classes. Most classes invlove a mixture of video and text, so be well prepared to write video scripts as part of the SEO copywriting project.

9. Novel writing

As a novel writer you help your customer get their narrative, or the ideas out of their thoughts, and right into a publication. As a ghostwriter you do all of the writing functions, but your title wouldn’t be on the pay. Each of the credits goes to the customer. Additionally the publication has to be in the customer’s voice or style not your own.

10. Conclusion

SEO copywriting works best when you combine multiple content types. It is a well-established fact that many people nowadays prefer moving image instead of written text. Therefore, combine a written text with an infographic or a video on YouTube. That’s the way to turn as many people as possible into real customers.

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Contact a SEO specialist

Herman Geertsema, SEO specialist Den Haag

Off page SEO, why it is important?

Off Page SEO, SEO Den Haag, SEO optimization

Geschatte leestijd: 24 minutes

Off Page SEO factors

What’s Off page SEO?

Off page SEO identifies activities taken out of your website to affect your rankings in search engines results pages (SERP’s). Assessing for off site ranking variables entails improving search engine and consumer awareness of a site’s popularity significance, trustworthiness and ability. Other respectable locations can accomplish this on the internet (pages, sites and individuals) linking to or promoting your website and efficiently vouching for the level of your articles.

Why does off page search engine optimization matter?

While search algorithms and ranking variables (both in On Page- and Off Page SEO) are continiously altering, the overall consensus within the search engine optimization community is the significance, trustworthiness and authority that successful off page SEO affords a website stil play an important function in a page’s capability to rank. While we do not know the entire algorithm Google uses to rank content, info from our search engine ranking factors research reveals theta SEO related facets probably carry more than 50 percent of their ranking variable weight.

Building backlinks is in the center of off page SEO, Search engines uses traffic as signs of their linked to content quality. A site with many high value backlinks will hypically rank greater than on otherwise equivailent site with fewer backlinks. There are three chief kinds of hyperlinks, defined by the way they were earned:

  • Organic backlinks
  • Natural backlinks
  • Manually constructed hyperlinks or self created links

Natural hyperlinks are editorially given with no activity on the part of a webpage owner. By way of instance, a food blogger including a hyperlink to a place that counts toward their favorite create farms is a link.

Manual constructed hyperlinks are obtained through deliberate linkbuilding persuits. These help clients to connect to a website or requesting influencers to discuss your own content.

Self created backlinks are made by practices like incorporating a backlink in an internet directory, forum, blog, comment signature or even a media launch with optimized anchor text. Some self created linkbuilding approaches tend toward black hat SEO and are relied upon by search engines, so tread softly here.

SEO linkbuilding strategy

Irrespective of how connections were obtained. The ones that provide the best contribution to SEO campaigns are generally the ones that pass the maximum equity passed, for example:

  1. The linking site’s popularity
  2. How related the linking site’s subject is to the site being connected to
  3. The freshness of this connection
  4. Anchor text found on the linking site
  5. The number of different links on the linking webpage
  6. Authority of the linking Google name and webpage

While getting links from outside websites is your most commonly practiced off page SEO strategy, just about any action it happens outside your own website and help imrove your search ranking position may be considered as off page SEO. These include things such as:

  • Social media marketing
  • Client blogging
  • Linked and unlinked brand cites
  • Influencer marketing

It is important to notice, though the net effect of every one of these actions is to create a reference to your site from elsewhere on the net, make sure that mention a connection, a reference of your new website, or differently. So the idea of genuinely on link related off page SEO is really a small misnomer.

A note about off page SEO

Off page SEO depends on individual behavior. Therefore it applies to both local SEO and organic SEO. In a brick and mortar company, high quality products receive many word of mouth referrals from current clients, that the in house equivalent of off page SEO.

The way to do off page SEO

On a top level, improving the off page SEO of a website entails improving search engine and consumer awareness of a site’s quality. This occurs by getting links from other sites, mentions of your news, stocks of your articles and levels of confidence from sources out your own website.

Off site SEO techniques to generate organic traffic

If you would like to raise true brand awareness and drive enormous organic traffic to your website, then you need some really effective off page SEO practices. There is little clear cut and beneficial content across the internet on what exactly digital marketers will need to focus most of their knowledge, resources and time on to drive organic traffic to their site from an off site SEO point of view. That’s why we should write a complete off page SEO techniques checklist hoping it will help in your electronic marketing endeavors.

Most consumers hunts are made for two reasons: locating info (informational query) or locating information and buying (commercial question). You need both types of consumers – the ones who seek advice and their individuals who wish to by because the case is a win-win situation: you will either convert them into clients or win yourself some long term subscribers. It is time you knew the off site search engin optimization approaches by their name: hence we crafted and put together a full record of everything you should aim at in your search engine optimization endeavors.

List of Off page SEO factors

  • Linkbuilding is king
  • Harness that social media power
  • Add on RSS Feed Subscription Box
  • Do not shy from blog commenting
  • Guest posting is still hot
  • Forums posting can be a thing
  • Build trust
  • Contain pictures and videos
  • Build relationships
  • Be present on the internet
  • Craft a sparkling brand image
  • Document sharing is goof for you
  • PR promo game

Off site SEO tour

Before we can even even speak about off page SEO, we should revise our knowledge on what SEO is in the first place. Though this may sound redundant (after all this is how you landed on our website, already knowing what SEO is and its very workings) we shall draw a quick picture of exactly what SEO means today. SEO stands for the whole cumulus of search advertising efforts meant to make websites and online presence stand out both in search engines like Google and consumer’s eyes. SEO should create your brand glow in a sea of different brands. All fighting to get among the first place in SERP’s. Furthermore, it seeks to satisfy users need for high quality, fresh relevant and useful details.

What’s SEO?

SEO is an exclusive and entirely different language utilized by webmasters and marketers to communicate with all the search engines. It is a language bridge between robots and humans in the event that you will. SEO stay for credibility, friendliness, authenticity, transparency, quality, equity, variety, optimization and much more. Additionally SEO is divided into off page – and on page SEO.

On page SEO techniques

On page SEO techniques may refer to loads of practices and things, and it comprises.

  1. Optimized names and snippets
  2. Search friendly URL constructions
  3. Friendly navigation
  4. Breadcrumbs
  5. User sitemaps
  6. Internal hyperlinks
  7. Text formatting
  8. SEO mobile optimized pages
  9. High quality fresh SEO content
  10. Image optimization
  11. Picture size
  12. Proper picture names
  13. Alt tekst
  14. Outside links, not broken links

Off page SEO describes optimization activities you can perform beyond the boundaries of your website. Anything happening outside of your website and contributing to a ranking is deemed off site SEO: social networking marketing, influencer marketing, mentions (indirect or direct), guest blogging, so forth so on.

Off site SEO

This type of search engine optimization gives search engines a glimpse about how people and digital entities accross the planet and the internet examine your website’s general capabilities. Off page SEO rhymes with words such as connection building or promotion activities, however the whole thing is not just about hyperlinks, but about a good deal more. We will expand on it a bit in the future. In order to make your site trustworthy, authentic, relevant and popular you have to deploy better off page SEO techniques. The benefits achieved by good off page SEO tactics are multiple. You could increase rankings, increase in Pagerank, more visits, more social media mentions and more visibility.

On site SEO is active doing, whilst off page is somehow passive, as it comes after you have worked hard to provide quality and uniqueness. What happens on off page in terms of outcome is much more significant and valuable than what’s on page. Having truly rich fresh content and a user friendly website but no following, enjoys, share mentions or links accross the net, is nosense anf futile.

Start with on page SEO before jump into off page SEO

But the on page SEO greatly influences the future of off page SEO. This is the reason why the final result has to be thought about before starting an action, not after you have already done it. Begin with search engine and then jump into off page SEO. Search engines may alter the way their algorithms work, or SEO ranking factors might change to fresh ones or stick to a new sequence but off site SEO will still matter. Because companies need pilers up from subscribers, as well as linking fellows. The user perception of your site’s quality and worth is of paramount importance for you. To win them is necessary to build the best product in the market and therefore the off page SEO would obviously do the work – folks could talk about you because they are already converted or drown to you.

Off page SEO checklist

Off page SEO, Linkbuilding Den Haag, SEO linkbuilding

1. Linkbuilding is king

Build and chase quality backlinks. That’s the first and most crucial thing to remember about hyperlinks. In accordance with our SEO terms glossary, No follow is an attribute webmasters can use when linking to a website that tells search engines to dismiss the hyperlink essentially. Social networks are renowned for utilizing no follow backlinks when connecting to outside websites. Links with the no follow attribute are referred to as nofollow. If you are wondering what impact do nofollow backlinks on your website, here are some actionable data and suggestions all backed up by case studies and Google’s position in this matter.

SEO linkbuilding

Linkbuilding has become the most popular marketing technique deployed by online marketing professionals all around the world. It is the most desirable outcome of – ok to some extent. Although Google suggests that articles are the number one ranking variable. It is so significant that the masses often prefer it within the principle of crafting and providing fresh quality SEO content. However content is still contributing a lot to your linking approach.

Bad linkbuilding

Backlinks to your website underline a general appreciation of your own brand. The same linkbuilding effort led to the growth of what’s known today as black hat SEO. At times people are so desperate to assemble backlinks they begin playing with fire and execute the following forum, signatures, enroll your website in content directories, link exchange schemes, link networks, blogs, directories, comment link and so on.

Black Hat SEO, Off page SEO

Black hat SEO

You will find things which produce a speaking Google, hence a connection, beneficial or not, and this are: popularity, subject match between the two Google tieds by means of a link. (is the connection related?), anchor text, connect freshness, website trustworthiness, Google authority (DA) and page authority (PA) and no.

  1. Natural hyperlinks: A user/customer/reader understands the content on your webpage and has a positive view over your providers and hyperlinks to your organization for an indication of trust, appreciation and acceptance
  2. Manually assemble links: Gained through direct linkbuilding efforts; wilfully asking customers to connect to your product or influencers to discuss your articles
  3. Self created links: Whenever posting your website link in comments. Publish comment signature or from web directories, forums, press releases etc..

Natural Linkbuilding

The most intelligent action would be practice natural linkbuilding. The best way to do so is to maken your content worthy of hyperlinks and links will come naturally. Guesty blogging can be also a good idea but be careful not to overlink your website and make your participation more spammy than useful. Additionally build your backlinks at a regular conventional rate. If you will, which can be slow or else Google will believe your are doing some SEO black hat magic.

SEO linkbuilding strategy

Linkbuilding ought to be about quality, not quantity. Many electronic marketers or businesses tend to overlook that. Go for the high quality backlinks. But don’t let this keep you from linking to and obtaining links from younger or smaller online marketing professionals and brands, provided that the Google names are great and related to your niche. They have to meet the additional requirements: quality, correct text and keywords, inbound numbers and others I have mentioned previously. In the long run you should have the best of both worlds. And you should aim that, even once you believe that your comapny is in a dull niche and there is not much you can perform on your website.

The very best links are those that pass the maximum link juice. That is what your brand needs. And it does not even have to be thirsty. Additionally page authority and general Google trust is a really clear indicator of a site’s standing and overall SEO strategies. Google is not solely interested in backlinks, but in their own impact on the online environment and on your own website as well.


Tremendous Googles like Wikipedia do wonders for your own brand, when obtaining an inbound link. Today’s lesson, try getting backlinks and out of enormous link aggregators like Wikepedia, that is unquestionably a whitehat SEO move. On that exact same note, inbound links from non profit (.org) or schooling (.edu) or official (.gov) sites are especially strong. These are enormous googles offering exceptionally high quality links and pass some alluring hyperlink juice and authority to your webpage. To look at your inbound links, you need to try out a connection analysis tool like Site Explorer and determine what, from where, and which type of links you have from overseas. Analyze your connection profile and determine what pages provide the most connect juice.

Familiarize yourzelf with broken linkbuilding. Revive those pages or produce a smashing 404 page with links to other internal pages. Additionally whenever assessing your connection profile, check your website for damaging backlinks, like mature sites referring to you personally or malware Google names sending an URL to your website. You can check it by employing the above application – Site Explorer.

Anchor text

Also check the anchor texts. Often they happen to not be very relevant to your page topic and can easily mislead Google informing a comment on your content. Not until lately, I myself understood that anchor tests truly matter and they are a clear indication of the connection between your page and the linked one. Hence, I began to pay more attention to the words that I add the outbound link.

Never underestimate the magic and strength of competitor backlink research. Search where your competitors obtain links from and goal the same sources too. This is easy to find if you have any search engine optimization tool accessible, one that does backlink analysis. Suppose you would like to master this art of white hat espionage. In that case, you could keep reading this blog supplying a complete framework to examine your competitors, learn their best kept secrets, and do it like a professional.

2. Harness that Social media power

Social signals may matter to Google when ranking a page. You have to acquire your audience in order to make Google like you and rank you high. Notably when mentions of your brand can rely on as hyperlinks, as we mentioned.

Be responsive

People are certain to talk about you when they are satisfied with your services, when someone asks for a recommendation or opinions from friends, or when they are unhappy with your merchandise. In any event, be sensitive and participate with your following. Customer service can be performed across all stations be they online or offline on your support page or on interpersonnal media channels.

Befriend the big brothers

There are a great number of though leaders, influencers, renowned professionals, or just skillful group admins that will lend you a very useful hand in spreading the word on your own brand. One by sharing articles or mentioning one, two by following you, or three by simply affecting your self development for a businessman or marketer in the speciality build connections with social media professionals and allow them to shape you by choosing what’s good from them, and learning what is better to avoid.

Monitor your online reputation

New mentions are a precious asset to your business, so treat them so. As already highlighted before, new mentions do count as hyperlinks in Google’s search search algorithms. Fetch a trusted brand monitoring tool and see who cited you across sociale media channels what exactly they say about you, and use this opportunity to get in contact and win them as your clients or further customers.

3. Add on RSS Feed Subscription Box

It is better to have fewer subscribers who see your site regularly than a multitude of one time traffic. That’s why all more or less reputable blogs and brands provide an RSS subscription box on their walls. RSS is short for rich site summary. And I believe that says everything. Subscription boxes make page information available in XML format. People are drawn to the trigger word register and leave their email address to receive information without proactively searching it on the web. By employing this type of contact type, you do not just enhance your contact and contributor agenda but also have an intrigued receiver whom you are able to send and communicate your company updates news, blog post etc… You can opt for this Goofle Feedburner.

Many days users are happy to benefit from continuous rich info, information and information without needing to manually look up them and rather satisfied when getting them by e-mail in the comfort of their home or work offices. And since you might be also searching for some high quality advertising newsletters to subscribe to, we crafted one already, so you won’t have to obey it.

4. Do not shy from blog commenting

You can find minds that assert that it is a bit delicate to recommended as it could easily become a black hat clinic. Blog commenting is an excellent off site SEO action that drives organic visitors to your website and SERP ranking. There are tons of informative articles on the internet on how to conduct blog commenting and whatever you need to understand properly is one click away. Give your insight on subjects and draw attention to you, but do not excersise comment signature. Indicate your brand inside the body of useful and relevant tips, and make its appearance relevant there.

5. Guest posting

Similar to blog commenting, you need to define your motives for contributing in such away from the very beginning. Most guest suites come to advertise their company or product and can sometimes turn into a spammy and bothersome reading. Be honest and make giving actioable, fresh and pertinent info your initial concern. Not the links to your website. Write guest posts from time to time not only helps you construct quality backlinks and trigger more organic visitors to your website, but also something else. It’s true you disploy expert conduct by composing on your personal blog and contributing to other people. You will find brands that prefer to flirt with understanding coming from other professionals in the area, although that occurs quite seldom. And that’s one of those times when you have to choose your men sensibly.

6. Forums posting can be a thing

Forums are a terrific place to publicize your website, which is obviously part of off page SEO techniques. Quora, Reddit, Yahoo Answers are the most important hubs from where you can gain a lot of actionable information and authentic answers to their questions. Forums are a great playground for meeting your peers and have a chat with them on topics of interest for you. Very similar to site commenting or guest blogging. It is very good to mention that your brand, but prevent performing it bluntly. First offer some actionable information on this particular topic and then if applicable fit your manugacturer between the lines. All these Q&A platforms are true gold mines but they have to be won first, by using the right words, tone and design when posting a donation. Make it relevant and transparent.

7. Build Trust

It is natural that off site SEO includes trust as well. After all that is the way you get your social websites or client votes. Transparency is one of the must haves in helping trust be constructed. Post useful content and do not try to fool your readers with catchy titles and zero quality SEO content. That is definitely not how you build traffic.

Page authority and Google authority

Page authority (PA) and Google authority (DA) are two major indicators of how search engines see your website. It is like having your whole life in front of your eyes. You should assess your PA and DA and your inbound links ones using an internet site explorer application.

SSL (Secure Sockets Layer)

SSL is that setup that makes your own website’s connection with the consumer be safe. This sort of connection is making certain that data passed between the web server and the browsers remain confidential and unharmed. Users expect a site when they see that their data is secured by this encrypted link when entering private information such as credit card numbers, usernames, paawords or any other sensitive details.

Google reviews

One approach to construct and check your customers confidence is to make sure to receive company reviews. You may begin with asking your present customers to check your rating segment and leave a donation there. It is important to let them know how and why it is important that you need their opinion in your providers, all voiced and posted publicly. The more customers you are going to have, the more reviews you should receive. Especially if you are having a Facebook page in which people may stay up to date about and linked to your small business and leave reviews.

Yet reviews ask for fast responses from you. Nevertheless positive or negative they would be. Commit to visit your review section frequently and leave comments. Your customers need to see you are a live individual who doesn’t shy from threating their customers with respect and appreciation.

8. Social media

Getting back to our sheep. Heart pages such as Pinterest, Youtube have enormous PageRank and hope, hence you need to join them and connect your company together using their stage to place things about your goods. Contemplating their sharing and likes and thumbs you are going to get brand recognition through stocks and enjoys. Additionally the hyperlinks you get from YouTube videos and their meta description are incredibly favorable and help you improve your off page SEO. Last but not least, do not overlook optimizing your uploaded file names, file names description segments, size and hyperlinks. SEO functions in such markets too.

9. Construct relationships

Although previously mentioned you need to create buddies one of those you respect and whose measures you would like to follow in your own career. Although with rather a hectic schedule, they are usually eager to direct, inspire and assist. Start linking with them, impress them enough to create them discuss your articles and you have won yourself a few excellent connections. But beware, you must be certain that you don’t forget them in time.

10 Be present on the internet

Coca Cola en MC Donalds are everywhere. There are more individuals who have heard of them who heard of a camera, let us say. And that is because their advertising and marketing approaches are unbeatable. They understand how to tackle all clients segments, meet all lovers and provide tasty and inexpensive food or useful tools. Well done off page SEO techniques increase brand recognition and authority. Be current, live this moment to turn your fresh heart. Consider easy to understand approaches to convey your brand your customers and bring them quality solutions. Make them feel unique. Find out how to speak with all client segments, or at least define your target audience rather than drifting around in the advertising spece with no hint at all.

11. Craft a sparkling brand picture

Nobody needs more of the identical thing. Think what individuals need most and do not get grab the chance and send. This is how you will leave clients memory of you, of your own uniqueness and usefulness and of your own greatness. Only look of Buzzfeed. They get ten times more focus when submitting a thing than a random advertising brand does. Since they understood the way to excell their way in a universe filled with hints, recipes and did you know and stand out, though the economy was saturated. Additionally they understood how to tackle different and various customer segments.

12. Document sharing is good for you

By sharing articles regarding your brand on additional platforms you will have the ability to rank for keywords your site would not otherwise have the ability to compete for a variety of reasons such as the contest is too powerfull. If you believe that your content item will serve others attention, upload files to doc sharing sites like ScribD, Academia and Slideshare. Heal the files like a conventional piece of content do keyword study and completely optimize them: names, file, title, transscripts. Put effective call to action and hyperlinks back to your own website whenever applicable and potential.

The advantage of getting files posted on these platforms is that search engines can not crawl PDF’s and Powerpoint files but those sites make tem readable. Additionally you simply borrow some hyperlink juice for your website which can be again amazing. Comparable to written docs, craft, videos and podcasts on your own to brand subject then upload them to SoundCloud, Youtube using a transscript. The transcript is the place you can help search engine crawlers to bulge into your articles way simpler. That is SEO Optimization.

13. PR Promo Game

The further you go out from the world the more you understand and the more you are going to become known. practice the custom of bringing the public attention, host and give interviews and gain your influencers market for your brand also. get observable and you are going to get noticed.

Whenever deploying product upgrades or having something important to convey, do media releases. By calling and keeping a fantastic relationship with outlets and journalists within the speciality you are going to assist your brand reach to more client segments and get your message noticed.

Press releases, interviews and each of these sorts of contributions are a brand new opportunity to work out your SEO and articles advertising abilities and optimize the articles so that search engines will rank them high in the SERP’s.

Connect your World is een digital agency in Den Haag. The owner is Herman Geertsema, SEO specialist Den Haag. Please press the button below, if you need an whole SEO strategy.

10 Google hacks to improve your SEO

SEO search, Google, SEO search

Benodigde tijd: 4 minuten.

More website visitors is the first step to generate more profit

  1. Improve your website’s client experience

    As per examination on positioning elements by Sem Rush, the best four positioning variables are website visits, time nearby, pages per meeting, and bob rate. Every one of the four of those is straight forwardly identified with the experience your website is giving your clients. It is really basic: if your website is simple and agreeable to utilize and offers significant data, you will get more guests who will remain longer on your webpage and visit more pages, and that will improve your search rank.

  2. Compose extraordinary substance enhanced for SEO

    Having great substance on your website is probably the most ideal approach to build traffic and improve your rankings. In a new survey of promoting experts, 57% said on page content advancement was the best SEO strategy. Ensure your substance is sans botch, catchphrase rich, portable advanced written to address the particular requirements of your intended interest group, and incorporates important connections.Google hacks, SEO content

  3. Get more backlinks

    Backlinks joins from different locales to yours are perhaps the most intensely weighted Google positioning variables. Approaching connects to your website content from high authority areas shows your webpage’s power, acquire traffic and improve your search ranking. This is one of the two most important Google hacks.Google hacks, backlinks

  4. Imrove your pagespeed

    Google started utilizing portable page speed as a positioning component and keeping in mind that Google said the speed update will just influence a little level of destinations, it’s as yet a smart thought to ensure your site is pretty much as quick as could be expected both to improve your search rank and give a decent client experience.

  5. Fix broken connections

    Having quality connections on your website is probably the most ideal approach to support traffic and build up the authority of your webpage, yet interfaces that raise a 404 mistake hurt both your client experience and your search rank. Utilize a device like Broken Link Check or Dead Link Checker to track down and messed up joins.

  6. Improve your pictures

    Streamlining your pictures is critical to boosting the speed of your webpage and making it simpler for Google to distinguish the pictures on your website pages. Ensure all your website pictures are packed, have clear filenames and incorporate alt text.

  7. Use H1 and H2 header labels

    In addition to the fact that headers make your substance more meaningful and more obvious for people and search engines the same, there is a solid relationship between Google search rank and the utilization of header labels in the body of your substance. Header labels are additionally and incredible method to show the design of your substance and accentuate your central issues. It looks like one of the easiest Google hacks, but it is still powerfull.

  8. Advance for neighborhood search

    An ever increasing number of individuals are utilizing their cell phones to search for organisations close to me. To improve your odds of having your business appear in important nearby searches ensure your guarantee your Google My Business posting, give significant substance in Google Posts, get your business recored in neighborhood catalogs and improve your online standing with incredible online audits.

  9. Streamlining for voice search

    As per an examination by Perficient, voice search is done developing, yet over 60% of individuals studies said voice search is their favored strategy for posting inquiries on their cell phone. Ensure those voice searches discover your business by consolidating likely voice search phrases into your website content make certain to utilize full sentences stated in a characteristic conversational style instead of single keywords.

  10. Focus on position zero

    When a client poses an inquiry in Google Search, Google in some cases pulls content from a pertinent website and presentations it in an exceptional included bit or answer box over the 1 search result. Getting content into a highlited piece is an incredible method to build traffic (scraps incorporate connection to the page were the substance came from), just as lift in the believability and permeability of your image. To expand your odds of having your substance chosen as an included scrap by Google, consider likely searches identified with your business and pepper your site with clear, definitive answers.

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SEO check

Hopefully these 10 Google hacks are valuable for you. Please contact us if you need a SEO check of your website of a whole new SEO strategy to implement on your website. Herman Geertsema is a SEO specialist and Content marketing expert and the owner of digital agency Connect your World in Den Haag.

SEO – the effect of duplicated content

duplicated content, SEO specialist Den Haag

Geschatte leestijd: 5 minutes

Duplicated content is one of the most used On Page SEO strategies on the internet. There are a ton of ways that you can improve your site’s page positioning in search engines like Google. Lamentably not every one of them is acceptable. A few groups utilize certain techniques in getting a high page rank in search engines. Regardless of whether these are viewed as beguiling as in they are intended to deceive the search engines. One of these strategies is copying web content.

What is duplicated content?

Copy content in SEO is in reality any web content that is viewed as like another site. Search engines have executed new channels explicitly to screen these sorts of tricky endeavors to improve the site’s search engine page rankings in Google. Many indivviduals feel that by making numerous however comparable reproductions of their site pages or substance that they will want to improve their site’s page rankings since they will want to get different postings for their site. Since search engines are currently observing these kinds of cunning, sites utilizing copy substance can wind up getting restricted from search engine records as opposed to improving their positioning.

duplicated content, SEO specialist Den Haag

What is considered duplicated content?

There two or three copy content sorts that are in effect wildly used by many individuals, everyone somewhat unique in their utilization, yet every one of them utilized for a similar reason, which is to deceive search engines like Google to improve page rankings.

Method 1

One method of getting a copy content is by having fundamentally the same as websites or indistinguishable site pages on various sub area’s or spaces that offer essentially a similar substance. This may incorporate landing or entryway pages besides the substance, so ensure that you try not to utilize this if you don’t need your site to get helpless against search engines copy content channel.

Method 2

Another strategy for making copy content is by basically taking substance fromanother website or page and redesigning it to cause it to seem not at all like its unqiue structure; however it is something very similar.

E-commerce websites

Item portrayals from numerous e-commerce sites are being used by different websites also. Different websites just duplicate the item depiction of makers used by other serious business sectors also. What’s more, add the way that the item name, just as the name of craftsman, producer, author or maker would be incorporated, a lot of substance would appear on your page. Albeit this is a lot harder to spot. It is as yet viewed as a copy substance or spam.

Dispersion of replicated articles by different sites other than the one that appropriated the first article can likewise be viewed as duplicated content. Tragically, albeit some search engines consider the site where the first article came from as pertinent, a few, in any don’t.

How do search engines channel copy content?

Search engines channel for copy content by utilizing similar methods for examining and ordering page positioning for sites and that is using crawlers or robots. These robots or crawlers go through various websites and list these sites by perusing and saving data to their information base. Whenever this is done, these robots at that point dissects and thinks about all the data it has taken from one website to all the others that it has visited by utilizing certain calculations to decide whether the site’s substance is applicable and if it tends to be considered as a copy substance or spam.

How to stay away from duplicated content?

Even though you might not have any expectations to attempt to beguille search engines to improve your site’s page positioning, your site may in any case get hailed as having copy content. One way that you can evadethis from happening is by by checking your self if there are copy substances on your page. Simple ensure that you dodge an excess of likenesses whith another page’s substance for this can in any case show up as copy substance to certain channels, regardless of whether it isn’t viewed as spam.

Does duplicated content still hurt your SEO optimalisation in 2021?

According to Mozz: Duplicated content is technical not a penalty. However duplicated content can still have an impact on Google rankings. Because duplicate content is worse for two reasons: With multiple versions of content available, it’s difficult for search engines like Google and Bing to determine which one to index, and show in their search results. This reduces performance for all versions, since they’re competing against each other.

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SEO consultant The Hague

Herman Geertsema is the owner of SEO en Content Marketing Agency Connect your World from The Hague. He is an experienced SEO specialist and Content marketing expert. Digital agency Connect your World operates in the Amsterdam, Rotterdam, Utrecht, Breda region and The Hague. Do you have any question about SEO Optimalization or Contentmarketing? Or do you want to hire me as a SEO specialist? Please press on the button below and talk about a SEO strategy for your website.

SEO in WordPress – [Manual]

Wordpress SEO, WordPress in SEO


In the next blog we will concentrate spefically on the on page SEO Optimalisation of WordPress sites, highlighting the problems and working through the numerous fixes. Your WordPress website should be well optimized, without being over optimized at the end.

Geschatte leestijd: 14 minutes

1. Duplicated content

1 of the main points when working on a WordPress website is duplicated content. For example every post you create will also be posted on several other webpages within the site. Whether that post is shown in its entirety on all these pages, or as a shorter excerpt, is often controlled by the site’s theme. Some themes will let you choose, whereas others will not.

What does this mean for SEO in WordPress?

When a post is made on a WordPress site, it may be published in full on all of the following at the same time:

  • Homepage
  • Post page: Every post is given its own web page.
  • Category page: Posts are allocated categories, and the category pages show all posts in that specific category.
  • Date archive pages: These are pages that show all the posts made on a given date.
  • Tag pages: Tag pages are another way of organizing your content. You can assign several words or phrases to each post, and for every word of phrase, a tag page is created. These tag pages show all posts that have been tagged with the specific word. Therefore if you used a tag blue widget on five posts, the blue widget tag page will show all five posts.
  • Author page: This an archive showing all of the posts made by a particular author.
  • Multiple RSS feeds.

That is seven areas where the exact same post show up.

1. WordPress categories en tags

If you assign just one category to a post and one tag phrase, that means each post could appear on seven areas on the site at the same time. While I recommended you only allocate a single post to just one category, tags are different. If you use tags, I’d recommeded 3-5 per post. That would take the count up to 10-12 pages showing identical content.

Duplicated content

This type of duplicated content is bad. So the general rule that I recommend is to only include include the full post on one web page on your site. On any other page where that post appears, you should be using excerpts, or in some cases just the title. Having a high level of control is vital to removing this type of duplication, and the process begins by choosing a good template. The template should allow you to specify what you want to be posted on each of those six areas of potential duplication.

2. WordPress settings menu

The top two items in the general setting are site title and tagline. The site title and the tagline entered here will be displayed at the top of every page on your site. You can replace this with a logo image if you want, but how to do that will depend on the theme you are using. Each theme will have slightly different instructions for adding a logo and logo dimensions will also be theme specific. Domn’t be tempted to stuff keywords into the sitename or tagline fields. Your sitename will most probably be based on your domain name, and the tagline should be a short sentence specifying your site’s goal, philosphy or slogan.

WordPress discussions settings

The discussion settings refer to the commenting system built into WordPress. Google likes to see visitor interaction on a website, so this is an important part of your WordPress SEO. You will want to keep the comments enabled. The most important setting is the third one. It tells WordPress to allow visitors to comment on your posts. This is what we want – visitor participation.

3. WordPress plug-ins

3.1 Yoast SEO

This a comprehensive SEO plug-in that will create a self updating sitemap and allow us final control over the SEO of the site.

3.2 W3 Total Cache

A caching plug-in is essential because it speeds up your website. Page load speed is an important part of SEO. Google likes fast loading pages and once we have this plugin configured, your website should load several times faster than before.

3.3 Dynamic sidebar widgets

This allows you to create criteria for the display of our widgets. If you want a widget to only appear within a certain category of posts, you can do that.

3.4 Smush – Compress, Image Optimizer

Optimize your images, turn on lazy load, resize, compress and improve your Google Page Speed with the incredibly powerful and 100% free.

3.5 SEO Press

Boost your SEO with SEOPress, a simple, fast and powerful SEO plugin for WordPress. No ads, no footprints, no anonymous data sent, white label.

3.6 Keeping WordPress and Plug-ins up to date

You must always keep WordPress and plug-ins up to date. Hackers typically look for exploits in WordPress, so updates fix any known problems. Thus keeping your website protected.

4. Menu and Site Navigation in WordPress

Visitors like a site with good navigation and Google likes a site that keeps its visitors happy. Of course, there is more to it than that. Good navigation on a site will help the search engines find, and even categorize your content. On a website, there are various places where navigation can appear. These include:

  • A menu above the site logo
  • Menu below the site logo
  • A search box in the same area as the site logo, often to the right
  • Breadcrumb navigation underneath the page header, but above the web page opening header
  • Backlinks to other pages within the body of the content, as in context links
  • After the content of the page, maybe as a related articles or you may also be interested in these types of link lists
  • Menu in the left and or right sidebar
  • A menu in the page footer

Recommended navigation in WordPress

I suggest that you have the following four navigation features:

  1. Legal menu: Either above or below the site logo or in the footer, where there are links to your legal pages. That’s the Contact, Privacy, Disclaimers, and so forth. These links should be nofollowed, and the actual legal pages should be set to no index, follow and no archive. This menu should also have a do follow link to the About Us Page, which is often one of the most visited pages on a website.
  2. Search box: If your WordPress theme supports a search box in the header area, you might want it there. However, I prefer a search box at the top of the sidebar.
  3. Main navigation menu: In the logo area or sidebar, that links to the main sections of your website. (the main categories and or most important pages.
  4. Sidebar dynamic menus: Each category or main section of your website should have a different navigation menu in the sidebar. Google likes dynamic menus that change dpeneding on where a visitor is.

5. Comment system relevant for SEO in WordPress

The comment systems and how to integrate them into your site is important for SEO in WordPress. It is yet often an over looked piece of the on site SEO puzzle. The comments on your site are very important. A lot of comments tell visitors that your site is busy. If it is busy, then it is likely to be trusted by more people. If it is trusted, it will do better in Google too.

Quality comments

However, all of this is dependent on having good quality comments. Comments need to add to the conversation that has gone before them. Put more specifically do the comments add to the original article, either by way of an opinion, additional information or a question? Another good type of comment is when a visitor replies to someone else’s remarks, but again, only if those replies are adding to the conversation. These are the types of comments you need to try and get on your website.

6. SEO Optimalisation in WordPress – site wide matters

There are a couple of things that you should be implementing on a site wide scale.

6.1 No follow links

This is a concern for all posts and pages on your entire website. The no follow tag can be added to any link to stop the search engines from following it. It is a good idea to nofollow links on your site that you don’t want to waste link juice on. These include the legal pages and all affiliate links. When you are writing content that links to another authority website, do not add nofollow. We want Google to know we endorse these other credible sites by leaving the nofollow off the link.

6.2 Getting socials on your website

It is good idea to include ways for your visitors to follow you and share your content with their followers. Google does pay attention to social shares.

6.3 WWW or not www

Some websites use the www. prefix and others don’t. Google treats these as different urls. If you have a site that uses subdomains, then using www. make sense. If your site does not have subdomains, then it doen’t matter whether you choose www or non www.

7. SEO in WordPress – when writing content

The best approach to writing good quality content is to write for your visitor and not the search engines like Google. If you write naturally, and with a sound knowledge of the topic, you will automatically include relevant words and phrases into your content anyway, which will help it rank for a whole host of search phrases. By all means include a specific phrase somewhere, such as the title or H1 header, but don’t whatever you do, start stuffing the same phrase in as may places as possible.

Google and Content

Google is clever enough now to know what the page is about, even without strategic keyword placements by the webmaster. Concentrate on providing great quality content that will please your visitors and that Google will want to rank highly because it deserves to. With that in mind, create a compelling headline for your post and don’t try to stuff it with individual keywords or keyword phrases either. Just aim to create quality content.

7.1 SEO checklist for excellent content

  • The title needs to appeal to the searcher
  • Including your primary keywords in the title if you can, but don’t stuff it.
  • Words that appear at the beginning of the title are given more emphasis by Google.
  • Try to minimize the use of stop words.
  • Limit the title to less than 60 characters in length.
  • You can use H1-H6 tags on a webpage.
  • Your web page should contain only one H1 heading.
  • Use H2 and H3 in a hierarchical manner. Split up the article into sections.

8. Images

Alt tags help visually impaired visitors to your website. Create good, accurate Alt tags for your images. Don’t try to stuff keywords into these tags. Give images a descriptive name that might contain a keyword phrase. Optimize your images before you upload them.

9. SEO in WordPress plug-ins – Yoast

9.1 Features

The next features will be available:

  • SEO analysis
  • Readability analysis
  • Cornerstone content
  • Tekst link counter
  • XML sitemaps
  • Ryte Integration
  • Admin bar Menu
  • Security

The XML sitemap option takes care of indexing your website. This is really important for excellent SEO rankings.

9.2 SEO analysis – most important SEO tips

  • Use a keyword in subheadings
  • SEO title needs to be about 60 characters
  • Outgoing links are important (follow and no follow links)
  • You need internal links for indexing your website properly.
  • Don’t use a keyword more than once.
  • Images need an Alt tag.
  • Longer articles rank higher in Google.

10. Answer specific questions

The more unequivocal you make your SEO content, the more plausible you will rank for searches related to the topic.

Focus in on your content with keywords

While articulation stuffing is an unquestionable relic of past events; it doesn’t mean you need to disregard keywords. Since search engines are utilizing semantic search, zeroing in on client supposition instead of the certifiable words to improve the precision of results. It induces you to need to change your demeanor structure to do the same thing.

Google keywords

It is not simply keywords any longer. Google understands the request and changes results as necessities are. Take the necessary steps not to maken your posts aroundunequivocal keywords. Think about them around express contemplations. In this manner you can rank for hundreds potentially even thousands of keywords simultaneously. By a wide margin , the vast majority of the traffic you get for any page on your website will come from keywords you weren’t attempting to streamline for.. You don’t need to rank number one to get traffic. Certainly, even the best watchword gagdets will not show you the enitirety of the potential keywords you can rank for.

Go for the more express keywords since insividuals aren’t searching for wide terms any longer. Consider things like: time and date, price and quality, intent and location. Take a gander at related Google searches, and work those terms customarily into your substance.

11. Schema structured data

Structured data is like a dictionary for search engines like Google or Bing. By describing your content in code, you can make it clear what that particular piece of content is about. Also a FAQ or how-to content are relevant functionalities for SEO In WordPress, For instance, you could let search engines know about this. This is how, search engines get a better understanding of your website. In return, they can use this to help your site get rich results.

Structured data in Yoast SEO

It used to be difficult to add structured data to your site, but with structured data in Yoast SEO, we set out to make it easy. Today, we generate the code search engines need to make sense of your site and its connections automatically. You only need to make a couple of choices in SEO > Search Appearance. Select Person if your site is a personal site or Organization if it is a business or professional site.

12. Pagespeed

Measuring the speed of your site can be confusing. Different tools give different scores and results, and sometimes even give conflicting information. Use this guide to help you on how to measure your speed. 

13. Consider and test your design

Making a website that you like taking a gander at is a genuine achievement. As any creator or designer will advise you, it’s an uncommon day when you don’t become ill of taking a gander at a website during the plan interaction. So when you run over one that you love all day every day, you presumably feel like you have truly hit the imprint. Sadly, preferring how a site looks isn’t a marker of achievement.

Google Analytics

The best way to know whether your site is fruitful is to test it. There are a few instruments accessible that permit you you to do this without any difficulty. Maybe can be incorporated directly into the WordPress dashboard, which is a degree of comfort I can jump aboard with. What you will have to do is select a part of your site\s plan you need to test. At that point make substitute forms of this plan component. From that point, you can lead A/B or multivariate tests utilizing Google Analytics Experiments.

WordPress Module

There is a WordPress module called Google Content Experiments Free WordPress plug-in that makes it exceptionally easy to direct these trials inside your WordPress site that is worth looking at in your case you aren’t kidding about creating your site attractive. You may likewise wish to use the custom post sorts highlight to fabricate post formats that can be executed immediately. Thusly, you can dispatch another landing page or source of inspiration without digging into the code every time. This additionally guarantees there is a plan attachment across the total of your website.

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Hire a SEO specialist or Content Marketing expert

Herman Geertsema is the owner of digitaL agency Connect your World in Den Haag, The Netherlands. He is an experienced SEO consultant & Content Marketing expert. Do you have a question about SEO in WordPress? or do you want to hire me as a SEO expert for a whole a new SEO strategy? Surf to my contact page and call or e-mail me.

Creating conversion oriented content

SEO optimalisation

SEO optimalisation

Geschatte leestijd: 12 minutes

Create conversion based SEO content

In SEO optimalization it is important to create content that converts. At the end of the day you need to move audiences into customers, bring in leads and ensure actions will be taken. You will need people to opt into an email list, read a blog post, or share your content. This is very important to increase SEO rankings.

What is a Call to Action?

A call to action or CTA is a marketing term. It is an action to persuade a target audience to take a specific action like downloading an ebook or buying an product or service.

Call to Action examples

  • Sign up
  • Sign up for free
  • Subscribe
  • Get started
  • Join
  • Claim your free trail
  • Limited edition
  • Follow the action

The 5 main areas to create conversion oriented SEO content and achieving goals in your SEO optimalization are.

  1. Headlines/H1-H6
  2. Call to Action
  3. Messaging
  4. Emotional hooks
  5. Motivators

1. Headlines/H1-H6

Headlines will be one of the first things, that a reader sees. So it is important to have titles that pique curiosity and promise value in order to increase click through rates. Only 20% of people on average, who scan your headline will continue reading your SEO optimized content. This is a scary thing to keep in mind. This number will decrease even more as the online world becomes even more saturated. If you want your Content Marketing campaigns to be successful, then it’s time to start creating headlines that your readers must read.

Headlines with numbers

Headlines with a number tend to generate 73% more social sharing and engagement. It will increase conversion by 36%. Readers are always number oriented and integrating specific numbers and data into your headline is an effective way to make your headlines more tempting to readers.

For example:

  • 10 Untapped free SEO tools sources 
  • 5 Lessons learned from 3 years of SEO optimalization

How to increase SEO Optimalization rankings?

How to” headlines go Viral. An alternative to asking a question, the “how to” headline is a way to seduce readers. It will suggest that your content is going to be practical. 

Negative Headlines

It pays to be negative. It’s proven that your brain responds to negativity much than than to positivity. Sources of negative information may be more likely to be percieved as impartial and authentic while positive superlatives have become overused and less interesting.

Ask questions

Question headlines get 150% more clicks than declarative ones. The space between what we know and what we don’t know is called the curiosity gap and this plays a key role in all top funnel marketing. Framing your headline as a question opens up a new curiosity gap in your reader, which can increase CTR.

The Value Proposition

Offering a value in a header increases CTR very strong. Having a headline that offers something unique for example a solution to a big problem or answering a question can reach your audience quickly and increase click through ratio.

It’s all about YOU

People are incredibly interested in themselves. You can dramatically increase your click throughs by just referncing the audience. Using words like “you” or “your” have been proven to get noticed. Headlines that used the second person got 175% more clicks that those that didn’t.

Headlines and a sub headline

A good headline alone is not enough, it could need some help. Having a sub headline can boost clarity. It’s like having a head and a tail. Headlines that had 2 parts to it performed 9% better than headlines without. Sub headlines confirm why your reader is on the page. And just like a meta description on search engine page results. it can make or break the interest of your potential audience.

2. Call to Actions important part of SEO optimalization

You really need to inspire your customers to take an action. Therefore it is important to start learning how to write killer Call To Actions. Sign up, download, subscribe, buy now, learn more. All of these are CTA’s but they are all the most common ones that won’t give you the best results. Remember that your CTA is your final instruction to your reader. You need to learn to captivate your audience and motivate them to make that call to action.

Basics call to action improvements

  • Use contrasting colors like red, orange on a white background
  • Make it interactive
  • Adapt size according to placement
  • keep your message short and clean

Showcase instant gratification

Nobody likes to wait. When it comes to persuading people to take action online, even a slight delay in giving people what they want will affect your conversion rate negatively. it is also important to test your pagespeed on a monthly basis.

Raise curiosity

Curiosity always leads to increased sales. If you can craft your CTA message in such a way as to create the desire in your prospects to know what’s on the other side of the CTA, you’ll get more clicks and more chances to sell your services or product.

Offer the solution

You need to build a deeper understanding with the customer’s pain points. Therefore identify their problem and then give a solution.

Leverage the urge to belong

Your ideal customer doesn’t want to miss out on what others are already experiencing. This social proof is the easiest way to ease customer’s minds and elimnate their objections. People will take action based on what others have done. People follow the crowd. Social proof could be found on Social Media. Secondly people look for reviews from other customers like Google reviews


A cliffhanger is just an unresolved ending in a part of a book that leaves the audience or reader curious to know what’s going to happen next. Use the same strategy in making your CTA message.

Bonus offer

People love rewards and freebies like an ebook or whitepaper. So you can offer a bonus in your CTA message. Get creative, try things out and follow all the tips in this blog to create fabulous converting content. 

3. Messages

Making your content easy to understand needs a long way. If you can produce sharp, clear, and intelligent SEO optimalized content then it becomes much easier for readers to see the value in it and keep reading. Communicating with your target audience is not always easy but there are some actions to consider when writing your messages.

Know what you want to say

Before writing you should know 3 important steps:

  1. Subject – What are you talking about?
  2. Point of view – What are you trying to explain?
  3. Outline  – What is the basic structure?

SEO optimalization – Know your audience

The better you know who you are talking to, the more clearly you have an idea of communicating to them. Adjust your messages to your target audience according to their needs and wants.

  • Be short, specific & use summaries.
  • Use short and simple paragraphs with headings. People dont have time to read long sentences.
  • Convey the important core messages that interest your reader

Use an active voice in SEO optimalization

This allows your sentences to feel more engaging

Passive – He is enjoying his new head

Active – He enjoys his new head

Avoid unnecssary words and get to the point with an active voice.

Consistent tone

  • Formal or informal
  • Casual
  • Serious
  • Humorous

Explain one idea at a time

  • Multiple ideas can get messy in writing. You don’t want your audience getting confused.
  • Explain just one idea in a sentence.
  • Start a fresh sentence or paragraph to convey another idea.

Avoid professional language and fancy words

  • Over using proefssional language can get complicated. Be aware of your target audience.
  • Using complex words will just make your audience frustrated.

Review and proofread

  • Read your document multiple times.
  • Ask someone else to review it.
  • Watch out for grammatical errors. It can kill your credibility.

4. Emotional Hooks

A person spends about 3 seconds

  • On a website
  • Reading a headline
  • Glancing at an image
  • Watching a video

Your audience have no patience and if you don’t bang them with a great first impression then you have failed. This is where emotional hooks can help you which is a secret ingredient to successful engaging content. You know why? Because people make most of their decisions based on how they’re feeling especially when it comes to purchasing decisions. So if your content hasn’t been converting the way you want it to, try to embellish it with emotion. Once you learn to leverage that emotion, your engagement is going to go up.

Talk about People

Including your audience or focusing on people centric terms can help encourage your readers to think how the issue might affect real people.

Tangible savings

When you talk about cost savings or numerical benefits that you offer, you can help readers visualize what that could mean for them. This boosts the value of your offer as it helps them to visualize the experience.

Pain points

Pain is the bigger picture of the problem. Show your understanding what their frustration is about. Provide a solution. This namely allows you to build an empathetic connection with your target audience.


Storytelling is hot. Everyone wants to know what happens next, especially if they can identify with the story’s hero. Telling stories about your business can increase your brand’s likability factor.

Leverage fear of missing out

The fear of missing out is a powerful force. Nobody wants a great deal or a big secret to pass them by. If you can create a sense of anxiety or urgency in your audience, you’ll get a reaction out of them.

Make your audience feel special

The desire to feel special drives a lot of purchasing decisions. To tap into your audience’s desire to feel special, use your content to paint a specific picture of your product or service. Make it high quality, distinctive, and exclusive.


Unanswered quetions are intriguing. Fill your content with some questions people want to know the answer, so they click. People love the unknown.


Marketing doesn’t have to be serious all the time. Including humor can be great for your brand’s image. Laughter is a great way to connect with someone.

Surprise your audience

Add an element of surprise, like a good plot twist at the end of a story so that it stays in their minds. Include surprising facts in your content that people wouldn’t believe at first. Are you innovative enough to challenge someone’s idea or changing their mind on an issue? This will be a great way to get them to remember your brand.

5. Motivators needed in SEO optimalization

Now you have to prime your target audience to take action before they reach your call to action. They only need a little extra push to hit that subscribe or contact button, to subscribe your newsletter or test a service.. In the end you want them to make an action that is profitable for you and for them. Preparing your audience to take action before they reach your CTA is is a very important factor that you need to do.

Rhetorical questions

use rhetorical questions, because they are powerful motivators. By bouncing questions regularly back to the reader, you will encourage them to engage deeper and reflect on your argument within their own context.

Serial positioning

Even if you can write an excellent story, you have to agree that people don’t read every word you write. People also won’t remember everything they read. Therefore your structure plays an important role for conversions. You need to place your strongest arguments at the beginning and end of your text. This is because people remember the first few and the last few and words in the middle are usually forgotten.

Illusory truth

A positive feeling is released in the brain when we hear information that we know is true, because we have heard it before. So it’s important to reinforce the same arguments multiple times, mostly used in long form content of course. Every time a reader comes across the repeated argument, they’re more likely to feel the same way.


When we receive something, you want to give something back. So before you even think of asking your readers to take an action, your content should offer plenty of valuable information, discounts or resources. This gives them the impression that you have helped them get that much closer to their goals. At the end it is more likely they return a favor when asked.

Social proof

People generally are not trustful, especially with marketing. You can lower this barrier before a call to action by showing readers how other people have trusted you. This can be done through Google reviews, testimonials, product reviews, or an endorsement from a trusted auhtority. By the way reviews are an important SEO ranking factor.

Additional benefits

Let’s face it, people love free stuff and discounts. It’s not going to cost you money in the long run. For example make a white-paper, ebook or infographic.

Content Marketing and SEO Optimalization Blogs

Hire an excellent SEO specialist

Herman Geertsema is the owner and SEO specialist of digital agency Connect your World in Den Haag. Connect your World execute SEO and Content Marketing assignments in the following regions: Den Haag, Amsterdam, Rotterdam, Utrecht & Breda. Do you have a question about SEO optimalisation? Or do you want to hire me as a SEO specialist for a whole new SEO strategy? Surf to my Contact Page and drop me an email.

Linkbuilding – [Guide]

SEO Linkbuilding, Linkbuilding Den Haag
What is Linkbuilding?

Linkbuilding is a proces of acquiring hyperlinks from other websites to your own website. It is one of the many SEO strategies. Enough quality backlinks is a sign to Google that your website is a relevant one.

What is a link?

A link or backlink is simply a link from one website to another website. Quality backlinks can improve website SEO rankings and increase visibility in the Search rankings of Google.

What is an anchor text?

According to Ahrefs – Anchor text refers to the clickable words used to link one web page to another.

What is link juice?

According to Mozz, Link equity or “link juice,” is a search engine ranking factor based on the idea, that certain hyperlinks pass value and authority from one webpage to another webpage. Links that pass equity are one of many signals, that Google and other search engines such as Bing use to determine page’s rankings in the SERPs.

What is the motivation for one website owner to link to another website and pay attention to linkbuilding? The fundamental principle of the web is to allow any document to link to and to be linked to from any other document. It is interesting that nearly every commercially related web development since its founding has been in some way related to the link. That is an attempt to find new ways for one site to be linked to another. Some examples are:

  • Banners
  • Text ads
  • Buttons, badges, icons
  • A tweeted url
  • A list of search results

They are nothing more than links. In the first chapter we will discuss links or backlinks and what contributes to making a website link worthy. Secondly we discuss the different types of anchor text.

Engaging & useful content is synonymous to rich quality content on a specific subject or which the editor or provider is an authority. Think about websites urls with a gov. or edu. extension. For example sites of the government & NGO’s. Established companies like Apple, Dell or newspapers like the Financial Times, New York Times are also a good example.

Useful content gets linked

But to be honest most sites simply do not have the kind of content that engenders tens of thousands of links. Sow what do you do? What if you simply trying to sell a few widgets and don’t have any reference to quality content? If your site lands on the left side of the useful continuum you accept that you are not going to get many backlinks. And those links you do get, you will probably have to pay for. Those backlinks you pay for are not likely to help your SEO rankings and might even hurt them. If you don’t want to accept this reality and truly want to earn links to your website, you have one and only one other option and that is make it link worthy.

If a website is linkworthy or not highly depends on what it is capable of offering to its audience – ‘rich quality content’. However most of the time websites with a high domain authority and already established websites get the most attention. Useful engaged content gets linked. Product’s don’t. What if you sell beer, along with your products you can create a searchable database of information on all the different beer brands. This would then be an excellent example of how a store website can add rich relevant content, value, interest and community to its website as well as sell merchandise.

We will start simple, because it’s important to know all the different types of links. This chapter will help you:

  • Understand each backlink type by providing you with definitions.
  • Determine which types of backlinks will help you to boost your SEO rankings.
  • Explain which backlinks you want to add to a disavow sheet.

A natural link is the one that occurs organically. It is not seen as being placed by you or your company. Natural links don’t have tracking parameters. They do not exist within paid or sponsored content. A natural hyperlink exists as a reference to a piece of (cornerstone) content, website, or source.

Unnatural links are backlinks that are paid for. These backlinks can be: placed and tracked for example by public relation firms, monetized through affiliate programs, click per cost campaigns, influencers, or monetization scripts. Google can potentially, if these backlinks aren’t no followed, take manual action on your website. Or your website will be negatively impacted most likely by the Google Penguin update. This is because they are not earned in a natural way.

Most of the time you’ll discover a “mixed” backlink pattern. For example, you may find a natural link that uses tracking parameters. You clicked through from an influencer, who has been paid to share a link. That link will lead to the landingpage. Next it may have the tracking parameters in place. Bloggers and others who follow that hyperlink may copy and paste it directly into their site and giving natural links with these parameters. This could be the result in an unnatural but organic link scheme.

Be cautious with redirects

Resolve this and make sure, that as a person reaches your site through a tracked backlink. You will place a redirect to pass the parameters with a natural page structure as a result. You will have the standard and non tracked URL as the one they use. Beside you will be able to properly attribute sales, traffic, and leads back to the original website or page. You can still measure the halo effect of additional backlinks and exposure by pulling a link acquisition report and crawling the shares, retweets, likes and pins from the initial influencer.

Quality backlinks are links that come from high-quality sites. Here is what to look at to determine the quality of a site:

  • The site is niche and has a regularly updated section about the subject.
  • There are no external backlinks to adult, illegal, or scam sites.
  • You don’t see that they allow sponsored content, with the exception of clearly marked advertorials.
  • Media kits and publicly viewable advertising sections don’t have a price for or mention of textlinks or backlinks.
  • Are they in the Google news feed? That’s a good sign, that they are trustworthy or high quality in Google’s opinion.
  • Acquired backlinks will be by staffwriters and not contributors. Contributors can be bought more easily and many large publications have begun nofollowing their hyperlinks.
  • The backlinks come from body copy. These backlinks have to be earned. Blog comments, forum mentions, press releases, and other areas where anyone can easily build or buy links isn’t really quality.
  • Use your logical sense. Unless Donald Trump doesn’t agree CNN is a high quality website.

A good backlink is different from a quality backlink. It can be any type of hyperlink, that can have a positive impact with less risk. The factors of a good backlink vs. bad backlink can also change based on the type of SEO you are doing like Local SEO or International SEO. Local directories that are managed, maintained and do not have a submit your site option may be good for Local SEO. Probably they may not be good for national – or international SEO. Next, if they have a lot of age and continuously clean out old sites, dead sites and broken link errors, they will be beneficial instead of harmful.

Low visiting numbers

Furthermore there is an established blog without a many following that sticks to its niche. They are not doing well in Google even though they have excellent optimized SEO content. This is “OK” for me as well.

Engaged readers

Another one could be a new blog with relevant content, but doesn’t have a lot of SEO traffic. It does have a lot of engaged readers. This would be a good backlink for me because they have a high quality audience. If they continue they could be a great source of traffic or sales and also pass authority from their links for SEO. The magic trick with good backlinks is to determine how they impact you currently and in the future. Each website is unique in its kind. All hyperlinks should be considered independently before disavowing it as bad or keeping it as a good quality backlink.

Keep a few things in mind when creating engaging content you want to get backlinks for.

  • Why would the men or woman want to share, link to or call out my piece of content by tagging a friend in it?
  • Did the content provide a solution to a common or unique problem?
  • What is special, unique or different about how I’m presenting and publishing this content?
  • How have I enabled people to easily share and link to this important content for me?
  • At what place have I advertised and published it, so that I can keep it in front of people who can give me high quality backlinks and references? Sometimes this could be an influencer with a large following of bloggers and journalists.

It is all about quality, when someone mentions natural links. In fact that means they can not be easily acquired and they are in a well SEO optimized website or webpage. Most important of all is that they are in topically related content websites that match with your services, stores, site, or niche. Focusing on quality is what can help to protect your site as Google updates.

Most important, focusing on quality can help constantly bring in relevant readers through referring sites who may become customers, engaged readers, and a new source of backlinks and social media traffic.

1.10 Different types of anchor text


Anchor text is an “exact match” if it includes a keyword that mirrors the page that is being linked to. For example: ‘coaching’ linking to a page about coaching.


Anchor text that includes a variation of the keyword on the linked to webpage. For example: ‘Coaching strategies’ linking to a webpage about coaching.

Branded anchor text

A brand name used as anchor text. For example: ‘Majestic’ linking to an article on the Majestic Blog.

Generic anchor text

A generic word or phrase that is used as the anchor. “Click here” or “Follow” are common generic anchor texts.


Whenever an image is linked, Google will use the text contained in the image’s alt attribute as the anchor text.

SEO best practices

SEO friendly anchor text is:

  • Concise
  • Pertinent to the linked to page
  • Low keyword density, not overly keyword heavy
  • Not generic

This second chapter will help you to more effectively design and measure your next linkbuilding campaign. At the very least it will get you thinking a bit more broadly about linkbuilding.

There are six broad factors we have discovered that impact a linkbuilding campaign’s scope.

2.1 What’s working well for you already?

We would like to start customers discussions with a question about what’s working well already and not just in Linkbuilding? We may ask how our customers normally generate leads. It turned out that one of our clients had an e-mail list of 10000 subscribers that they had built up a great relationship with over the course of the past 10 to 15 years. They estimated that at least 10 percent of their list comprised active web content publishers. This made the list the perfect place to begin designing a linkbuilding campaign. We encourage you to think about what’s working well already and to keep that in mind. Supporting and growing from what works can be far easier and more economical than trying to create something entirely new.

2.2 Your business and marketing goals

Specific business and marketing goals are often missing in linkbuilding campaign design. Especially when a campaign is designed in a vacuüm without input from other departments. Because linkbuilding has the capacity to impact goals far beyond your SERP rankings. We highly recommend that linkbuilders understand and support the company’s specific business and marketing goals in the campaign design phase. Not only will this ensure the linkbuilders have a continued role in the organisation, but by solving the problem of how can linkbuilding support x. They will uncover a solution that maybe unique in the market.

2.3 What are your linkable assets

What about your organization is linkable? This can include in house social media celebrities, your organization’s brand, your organization story, your free tools or widgets, your unqiue and helpful content or your available creative talent, actual budget and more. Further consider that your industry’s definition of linkable can and will differ from those of other industries. If all your competitors have free web tools, then is is no longer a strong differentiator and may not incite interest and backlinks.

The link opportunities that exist from market to market can be quite different. For example, if you are targeting a consumer market, it could be that work at home dad bloggers are a key segment for you. But if you sell specialty airplane parts, then engaging the daddy bloggers might not make as much sense. Your market in particular, the publishers catering to your market that you want to earn backlinks from – determines the scope and type of opportunities available to you. Remember to always look for list results. Further the presence of lists indicates a robust publishing niche.

2.5 Departments requiring your input and influence within the organization

As a linkbuilding agency we find ourselves working primarily with the search engine optimization (SEO) department within the organization. Our methods typically involve content creation and industry expert engagement. This sometimes means we have to get approval from departments like PR, content strategy, social media, marketing, even the CEO before the campaign can really get rolling. We typically try to identify the department that our contact is most embedded within the department in which they have the most influence, and then we work to keep the campaign within their opportunity. So we can have the fastest impact. The more departments requiring input the more work the linkbuilder will have to do in mediating cross departmental concerns.

2.5.1 Sustainable ongoing linkbuilding campaigns depend on tactical cooperation

However for sustainable ongoing linkbuilding campaigns you will need to work the political scene within your organization. You have to be constantly on the lookout for ways to link enhance what others already doing.

2.6 Available resources

At the end of the day your linkbuilding campaign will come down to the amount of time and money you can put into it. Knowing how much time you can spend yourself and how much work you can ask for or require of others, can help you to define the entire scope of the project. Often your available resources hinge on your abilities as a linkbuilder as well as your abilities in effectively communicating porbable and actual returns on investment.

3. Linkbuilding campaign metrics

While get more links may be what your boss or your clients or even your SEO strategist recommends. How and why you get these backlinks pointed at your pages will impact the long term viability of your links as well as the value they pass along to your site. Before designing your campaign it is important to have a general sense of what you can accomplish with your work as a linkbuilder. Traditionally linkbuilders have sought search engine impact and measured their success based on increases in the SERP’s. Increasingly though, linkbuilding experts have begun looking for metrics beyond SERP influence. This chapter looks at goals and areas of influence in both categories (SERP and non SERP alike). So you can set up a campaign that provides effective results and robust metrics.

3.1 Linkbuilding for increasing search engine rankings

Search engine algorithms use hyperlinks to make decisions about your site as a whole, its particular pages, and how effectively your pages solve the intent of a searchers’s query. The classic way of describing a link’s value as search engines perceive it – is that it is a vote for the page and ultimately the domain – it is pointing to. The link out suggests that this other page is relevant and worth investigating. Let’s look at some various techniques and impacts of linkbuilding for search results.

3.2 Increase perceived trust/authority of your site

You will see an increase in organic traffic after receiving links from sites that have already earned trust and proved their authority to search engines like Google. These kinds of links help across the board for terms you are targeting, and they benefit sites best if the sites are already well optimized and without major issues. You will have little to no ability to guide the keywords impact of these kinds of backlinks. Unless you are buying the backlinks or you have developed clever campaigns.

3.3 Adjust perceived relevance of your website

Backlinks can and do send signals to search engines like Google regarding what your site is about, what industries and markets it serves, and the keyword clusters it is most related to. If you are expanding your market, focus or if you are just getting started, backlinks that help connect you to market spaces will help you immensely. You can think about relevance in terms of your geographic location as well, and links and other types of citations can help indicate to search engines that you can and should appear in the SERP´s targeting specific geo locations.

3.4 Direct SERP keyword impact through anchor text manipulation

The classic role of linkbuilders has been to directly impact theire website´s rankings by buying or placing links with specific keywords in the anchortext. This is still effective and often described as the most effective way to secure SEO rankings. That said, Google´s tolerance for manipulating rankings is zero, and they work hard with people and algorithms to punish linkbuilders who overdo anchor text links. So unless you have a website whose SEO rankings you can afford to tank, focus on achor texts that supports the reader and telegraphs the value in visiting the backlink.

3.5 Measure for search engine impact

If affecting search results is your core focus for linkbuilding, here are some things you can work on influencing:

  • Search rankings for converting keywords
  • Percentage of increase in converting search traffic
  • Percentage of increase in search traffic from geographic regions
  • Increase in number of pages on domain that yield traffic
  • Percentage increase in non-branded search traffic
  • Percentage fluctuation in engagement metrics such as time on site, time on pages, and bounce rate
  • Number and location of links from sites/people deemed authoritative
  • Number and location of links from sites/people deemed relevant

3.6 Linkbuilding as market engagement

In addition to impactig search resultts, backlinks can and do powerfully impact how the market perceives your business. The benefits beyond search are often obscured in SEO oriented linkbuilding discussions, and often these areas of impact are beyond a typical SEO department’s authority within an organization. If you are seeking to drive more backlinks to your organization, it will make sense to learn more about this kind of thinking and be ready and able to discuss it with the appropriate people internally. Here are some ways linkbuilding can help boost your brand.

3.6.1 Build company and personal brand

When your linkbuilding efforts include expert engagement as well as content placement, you have an impact on how your market perceives you and your brand. This is especially true if you have done your research and know which publications in your market exert the most influence on your business prospects. Earning mentions on a monthly basis in the top publications in your market keeps your brand relevant. If you have designed your campaign carefully or if you have worked closely with PR and communicated your SEO needs effectively you can often get great keywords in your anchor text. SERP impact is just a side benefit here, though; it is more about your perceived importance and value in the market.

3.6.2 Build your lead pipeline

We have found that the backlinks we have earned as a byproduct of building our brand with interviews and placed ‘how to content’ also generate business leads. In fact, log before we saw search traffic, we saw relevant referral traffic that turned into sales. From an SEO perspective, the backlinks we have earned in this manner are all highly relevant, and many of them are from high authority websites in the SEO/SEM space. From a bottom line perspective, these links have been the lifeblood of our growing company.

3.6.3 Engage the expert community and guide conversation

We advocate expert interviews and surveys as a cornerstone of content designed to attract backlinks. If you engage your industry’s experts carefully and intelligently, you will see that you can begin guiding market conversations. Guiding conversations doesn’t mean being manipulative, it means pushing conversation forward in a way that benefits the market as well as your organization. The benefit of expert engagement is likely that the experts are likely to link to content created through that engagement, as well as be more open to your requests to link to or mention your content in the future. You can usually find a topical forum in nearly any subject, where experts are discussing that subject.

3.7 What to measure in linkbuilding for market impact

  • Percentage increase in targeted referral trafic
  • The percentage increase in referral trafic conversions
  • Percentage increase in engagement metrics, such as time on site, time on pages and decrease in bounce rate
  • The percentage increase in branded search term traffic
  • Percentage increase in unbranded search term traffic
  • Increase in social media mentions, shares and reffering visits
  • Percentage increase of mentions in target media over competitors
  • Number of blog posts and articles about or citing your organization
  • Total number of customers indicating that media prompted their inquiry
  • The number of third party mentions and community pass alongs
  • Number of positive responses in conversation thread exchanges

Linkbuilding metrics conclusion

When you track the impact of your efforts in your organic search rankings and beyond, you set yourself up for defensible requests for more budget. Perhaps more important the discipline of tracking enables you to see a clear path toward positive impacts.

4. 10 reasons why every linkbuilding campaign is unique

Every linkbuilding customer wants relevant links to improve their site rankings, website traffic, and conversions. However not all linkbuilding campaigns start from the exact same point.

1. Traffic vs. Rankings vs. Conversions

All customers want to increase their site traffic, improve their website rankings, and speed up their conversions by 100%. Not everyone really consider these three. That’s the reason why it’s important to define your objectives before you build backlinks. Most customers are oke with getting a backlink on a website that has a high DA or DR even if that site only gets 15 visitors a month because they think that will improve their SEO rankings. There are also some customers who think that any website they get a backlink on should have roughly the same amount of website traffic as their website because it increases their chances to get their backlinks clicked on with as a result a conversion.

2. Competitors

Some customers want to be found where their branche competitors are & some don’t. Some like to track everything their competitors do and replicate it. This is a smart, because SEO is all about being smarter than your branche competitors. If you’re going to try to break into an industry like finance, it’s going to be a lot harder to beat your competitors in the finance industry than if you’re trying to rank well with a local plumber or hairdresser website.

3. I want that too

Some customers come to us because they have heard that their competitors are building links. They want it too, even if they don’t know why it is important. They have seen a competitor shooting up in the SEO rankings and someone’s told them it’s because of building backlinks.

4. Tools & metrics

There are some different toolsets with a lot of different metrics. As I mentioned before, some want a specific amount of website traffic, and most of them want the site to have traffic from a relevant region with a high DR.

5. Past Google penalties

This is an important one. A penalty or manual action is serious business. Normally I might have been comfortable aiming for 10 backlinks a month for a customer. If they have had a manual action involving backlinks, I would clean things up, wait, and then slowly restart. Those Linkbuilding campaigns tend to move much slower than usual due to caution so results can take longer.

6. Risk management

Some brands or websites do seem to be more immune to more risky linkbuilding tactics. Some sites naturally generate so many organic backlinks a month on their own merit, that even if they bought 30 links a month it might not hurt them. Some sites are new and have a very small linkbuilding profile. That’s why they can’t handle much risk.

7. Lack of balance

When we get new customers and look at their link profiles. A few backlinks are great but many are average or even awful. When a site trusts on one major type of backlinks such as guest posts, then the link profile looks a lot more unnatural.

8. Bad SEO

Badly done SEO optimization is one of the most common problems, that I face when trying to improve a website’s linkbuilding profile. If a customer wants me to build backlinks with anchors that use specific keywords that aren’t even mentioned on the target webpages, notice that is a bad thing. Some customers don’t want to invest the time in the linkbuilding basics, so they may not even have unique and optimalized title tags or alt attributes. A lot of websites take ages to load. Some sites don’t have good navigation. And some websites just randomly delete or move webpages.

Internal linking is so overlooked. Very often I ask the customer why that page is important enough for linkbuilding but not important enough to be easily found in the navigation. Most of the time it is easier to rank subpages that aren’t five clicks from the homepage. You can make real progress simply by changing internal links.

10. Budget issues

Results can just come down to budget. You can be the most creative linkbuilder ever but you might still not be able to compete with a customer that has a lot more money to spent. We can easily identify some basics to start out a link campaign. We also need an open mind and not think that what we did for the last customer is exactly what we should do for the next customer.

5. Industry competitiveness

If you have five brand new sites that have zero links and they’re in five different industries, each one will require a different amount and quality of links (among other things) in order to start ranking well.

6. Linkable assets

Linkable assets are web documents or other digital creations that empower or inform an audience that your target publishers serve. These linkable assets are the in-house experts, information pages, handy widgets, tools, unexpected discounts, valued relationships or custom data that incentivize others to share a link with their website visitors. When you understand what is linkable about your organization, as well as what types of assets earn links in your market, you will have a much easier time identifying your link opportunity types. Knowing these types makes you more effective at prospecting for these types of opportunities. In this part we go deep on the concept of a linkable asset. A linkable asset is content that is so useful that other publishers feel compelled to share it with their audiences.

6.1 What is a linkable asset analysis?

Linkable asset analysis is the process of systematically analyzing your site and your competitors sites as well as noncompeting publishers sites in your keyword space. It helps you to identify what typically earns links and what could earn links but doesn’t already. If your site or organization is especially large, this process can and should take some time.

6.2 Linkable assets categories

These linkable assets categories will help get thinking about what your organization’s linkable assets could be. Thinking broadly and creatively at the beginning of a linkbuilding campaign or project engagement can open you to a stronger, more effective campaign design.

6.2.1 Free apps and tools on your site

Do you provide any free applications or web based tools to your site visitors? If so, it is likely that these already attracted links naturally. If you haven’t promoted these tools yet for the purpose of linkbuilding, then these assests could help you to develop even more backlinks. Be careful, though, when designing and building a tool or app, they can be expensive can seem to take forever to develop and could still flop. That said nothing demonstrates your expertise like a custom tool you have crafted to make your customers live easier.

6.2.2 Product/Services to give away for donations/contests/review

If you have products or services you can give away, you can earn links through donation thank you pages, through contests, and via product/service reviews from experts in your market. Often this asset is one of the easiest path to developing links. However, it is fairly easy, for your competitors to emulate. Further these approaches to linkbuilding can create enormous and unexpected logistical nightmares, such as shipping and packaging or even getting the winner’s contact information from the site conducting the giveaway.

6.2.3 Thought leaders & subject matter experts

Are there existing or potential thought leaders and subject matter experts in your organization? Do they have time to write, podcast, host a webinar or in some other way share their expertise with the market? What about growing their key contributions into a conference presentation? Thought leaders could generate links in the form of interviews, guest posts, and quote contributions to industry news publications. If you have a PR or social media department, linkbuilders should help them to identify linkbuilding opportunities for these assests enable.

6.2.4 Widget, tools, images, data to publishers

Have you created widgets, tools, images or data that publishers of other websites are free to add to their websites? Infographics, embeddable tools, research data, and other types of information created for the express purpose of giving it away is a classic and powerful method for earning backlinks. If you have any of these assets and you haven’t aggressively and extensively promoted them, then you are leaving valuable backlinks and relationships on the table.

6.2.5 Partner relationships

Do you have business partners, vendors, customers and technology licenses? Each of these represents a potential backlink in the form of testimonials, published client lists and powered by buttons. Gather a list of your vendors and partners and look for ways to acquire and give link to all of them. Think interviews, link requests for their vendors and partnerpages and updated powered by badges.

6.2.6 Job listings, events and coupons

If your organization consistenly published job openings, puts on events or launches new products, then you have quite a few link opportunities open to you. Colleges and industry vertical sites are sometimes willing to link to pages that feature new job openings. A good example of a linkable page is the company webpage describing the advantages of working at that company. Many cities have event calendars that will publish details about your event and post links on their site for sign up and more information. If you consistenly offer coupons to your customers, you will find massive numbers of coupon listing sites, many of which link back.

6.2.7 Consistent publishing via blog, video, podcast, PDF’s and Social Media

Does your organization publish content consistenly? These linkable assets open you to numerous backlink opportunity types from around your industry. Everything from blog, directories, niche, social news sites, and blog lists to PDF submissions and distribution sites. In some industries the fact that your CEO blogs is link worhty and notable in itself.

6.2.8 Budget

Money is almost always a linkable asset, in that if you have the money, you can offer it to another site in exchange for a link. However, the link opportunities that you can purchase are often easy for competitors to duplicate. Further, some search engines aggressively penalize in the form of lowered SEO rankings. Purchased links that aren’t labeled or coded as advertisements, making them a potentially risky investment that could end up costing far more in damages than they bring in search traffic. Some sites such as directories, require a budget as well.

6.3 Identifying competitor and other market determined linkable assets

It is also valuable to conduct linkable asset analysis on your competitors websites and organizations, as well as on the websites of your industry’s major news and information publishers.

If you know your primary competitors, as well as the top publishers in your market, then you can use a variety of tools to identify the pages on their sites that have attracted the most links. These pages will help you to get an idea of what your industry thinks of as linkable. Past the url’s of your competitors and top publishers into:

Each of these will help you to identify the most linked paged on sites that compete with you in the SERP’s.

Link opportunity types are the kinds of webpages types that are likely homes for your backlinks. It can include sites that accept guest posts-that is, sites that seek and publish content from others. Some linkbuilding experts look for reporters who previously covered a specific topic or business. One of the oldest and most frequently mentioned linkbuilding opportunity types is a directory, which is typically in the business of linking to websites. Links and resource pages are a key opportunity type as well, these are curated lists of web resources often on a single topic.

Linkbuilding goals

The value of understanding your linkbuilding opportunity types ahead of time is that you will be able to build more accurate and descriptive linkbuilding queries, as well as qualify link prospects more quickly once you have them. In this chapter we will outline linkbuilding opportunity types and how to best align the different options with your linkbuilding goals.

7.1 Common linkbuilding opportunity types

7.1.1 Content placement opportunities

The content placement opportunities include guest posts on industry blogs, ‘op-ed’ pieces on industry news sites, ‘how-tos’ placed in your industry’s association newsletter, even RSS syndication (basically republishing your blog on selected websites with targeted relevant traffic. Content placement opportunities require content, which requires writers – ideally great writers who get your industry and know your subject well.

7.1.2 Company profile listings

Company profile listings occur typically on aggregation sites that publish job listings, company stock information, PDF’s, coupons, events (including sales oriented webinars), free web tools (including spreadsheets), free downloadable software and more. We are constantly discovering new aggregation websites and different industries have different aggregated content types. Some sites charge for publishing your information and some don’t. Some sites follow backlinks to your site and some add the nofollow tag. Some websites link to you from every page on their site that mentions you and some only link to you from your actual profile page.

7.1.3 Open conversation opportunities

Open conversation opportunities include thing like:

  • Blog comments
  • Forum discussions
  • Question and answer websites
  • Industry social networking websites

These are places where you can register, create a profile and interact with the community in ways that add value. If you have already created tools and information of value on your site, you can and should direct folks that way via backlinks. Please don’t join just to link drop though only join the conversation on sites where you can genuinely become a regular. the asset required here is is subject matter expertise and time. Online forums can be useful places to share your knowledge and links to your asset.

7.1.4 Editorial mentions

Editorial mentions are links that occur in the body of an article. We are referring here to backlinks that are earned either through merit or persistence, rather than through monetary payment. These can occur in reviews at industry news sites, direct content citations from other how to writers, discussions of your company’s news sites or blog statements, and even in content you place. These types of backlinks will all be earned through relationships you develop with the industry expert publishers in your market space. When a website includes a backlink to you within their editorial content, it is considered a trustworthy link.

7.1.5 Directory listings

Similar to company profile listings, directory listings are common opportunities across industries. The beauty of directories is that typically they are relatively easy to acquire, just add your company’s information. That low barrier of entry is also the problem with directories. However there’s no reason to turn up your nose at them. If you can find a few decent industry or geo relevant directories, you should acquire those backlinks.

7.1.6 Resource Lists

Resource lists come in many forms. Sometimes they are on library websites, and sometimes they are tucked away on long forgotten university web pages. Sometimes they are in the form of massive resource aggregation sites (almost directories) and sometimes they get published on a weekly basis in the form of a roundup. If you have created and continue to create expert resources for your industry, then you should pursue this opportunity type. Often overlooked by linkbuilding people, many public libraries offer topical link resource lists. These can be very useful backlinks to obtain.

We have not sought experience in purchasing links. It is our understanding that the best purchased backlinks are those that are difficult for search engines and competitors to detect and that come in the body of highly relevant and high quality SEO writen content. Avoid sites or discuss SEO and definitely don’t by links on websites that advertise the sale of baclinks. Sponsoring events or organizations can earn you the appreciation of your market, spread your brand and drive direct traffic.

7.2 Linkbuilding opportunity types: conclusion

Knowing the range of link opportunity types gives you a sense of directions your linkbuilding campaign could take. It is just as important, though to research the market you are in to learn what types of opportunities are most prevalent.

8. Linkbuilding opportunity analysis for a keyword area

Knowing what link opportunities exist for a given market as defined by its keyword space can go a long way toward helping you design a linkbuilding campaign. This chapter provides some thinking and process suggestions for linkbuilders trying to understand, or inventory all the link opportunities for their market.

8.1 Knowing your market defining keywords

Market defining keywords are the keywords you will be using throughhout your link prospecting and market research. They are the big head keywords in your industry that will bring lots of traffic but few sales.

Seven guidelines to define market defining keywords

Here are seven simple guidelines for determining your market defining keywords:

  • Probably not converting keywords
  • Words the market or participants use to describe itself/themselves
  • Single or two word phrases that are very crowded and competitive in the SERP’s (not many ads targeting them)
  • Keywords you would not typically target with a pay per click campaign
  • A root extracted from your PPC/SEO keywords
  • Common names for the practioners within your industry (what are the experts actually called?)
  • Words commonly used in the names of publications within your market

8.2 Design queries for each opportunity type

Once your market defining keywords it is time to create queries and search for them in your favorite search engine. Following are a few ways you can do that.

8.2.1 Look for blogs, news sites and trade publications

The existence of blog’s, news sites and trade publications are all indicators of a healthy expert publication status within your market space. If these kind of sites exist, especially in large numbers, your campaign design can and should include expert engagement and content creation and promotion to name a couple. Check for these kinds of publishers with queries such as:

  • Market defining keywords blogs
  • Market defining keywords blog list
  • Top market defining keywords blogs
  • Market defining keywords news
  • Top market defining keywords trade publications
  • Market defining keywords conference or convention

8.2.2 Look at niche directories

Niche directories are almost always worth submitting to. Consider them a covering your bases linkbuilding effort. Some keyword spaces have niche directories and some don’t.

8.2.3 Look for interviews with subject matter experts

The presence of interviews signifies there is an expert class within your keyword space. If there are a number of interviews then you should do two things. the first is to get thought leaders in your organization interviewed. Second you should conduct a group interview of all the experts who have received interviews. Gather the experts contact information, then brainstorm five to ten great questions and send them out. When they have responded, aggregate their answers into one article and let them know when it is published.

8.2.4 Look for niche forums, social networking sites and Q and A sites

What is the online community like in your keyword space? Remember there are hundreds of thousands of people perfectly happy with forums as their platform for web interactions. Find them! This will help you determine whether it is worthwhile to put resources into online conversations.

8.2.5 Look for professional associations

Professional associations indicate a high level of business organization within an industry. Many associations have online newsletters and publications to which you can submit content.

8.2.6 Look for company profile listing opportunities

Company profile listings often earned through submitting specific content types to aggregation sites are a fairly simple way to build links. There are usually paid and unpaid opportunities.

8.2.7 Look for resource curators

Resource curation has until recently been the task of librarians. These days it is far more likely that industry experts participants and publishers will build lists of resources either on a one time basis with continual updates or on a weekly or monthly basis in the form of roundups. We have seen some resource aggregation in the form of exhaustive how to’s that link out to the best industry tools and information as well, so be on the look out.

8.2.8 Look for content placement opportunities

Guest content placement has been the work of the PR department for years. Times are changing, and it is up to linkbuilders to help lead the company toward content placements that will improve rankings, sales and brand recognition.

8.3 Analyzing your results and simple recalibrations

When you are querying your keyword space to get a sense of the overall link opportunities that exist, one simple, though imprecise, way to compare the relative opportunity size is the number of relevant opportunities in the top ten results. The problem with this method is in the queries themselves – though we use the queries mentioned above, many spaces have different words and variations for their different opportunity types. That brings us to recalibrations. Try creating your own substitutions and explore the new opportunities. Once you have gotten some direction from your market defining keywords and the actual publisher opportunities that exist, it is time to move onto link prospecting.

Link prospecting is the process of discovering potential websites for engagement from which you hope to earn or otherwise acquire links to your site. Link prospecting takes many forms and can be as simple as a quick search engine query or as involved as downloading hundreds of thousands of competitor backlinks.

So far we have summed up the soft side of the prospector, but people and strategy skills are only part of the job. Knowing how to find thousands of relevant opportunities calls for some pretty specific technical understanding as well. Finding link prospects is one of the core problems of linkbuilding. And typically the problem isn’t finding enough prospects. You can easily find hundreds or even hundreds of thousands of prospects by cracking open link index base of for example Majestic and exporting competitor backlinks. The problem typically lies in finding link prospects that represent opportunity types that are lined up with your linkable assets. Link prospecting queries remain one of the most versatile and powerful tools for link building.

Linkbuilding prospects queries

A link prospecting query is a combination of keywords and advanced search operators that help you discover sites that are likely to link to a page on your site. Link prospecting queries are highly flexible ways to discover link prospects at large scale and are a fantastic way to quickly determine the quantity and quality of link opportunities in a given keyword space. Linkbuilding prospecting queries work because link prospects often have a common footprint in the content of the page or even in Url itself. Discovering these link opportunity footprints are paring them down to only a word or two is the essence of link prospect query design. The chief advantage of linkbuilding prospecting queries is your ability to align queries to discover only the linkbuilding opportunities that relate to a linkable asset.

9.2 Seven types of keywords for linkbuilding prospecting queries

9.2.1 Market defining keywords

Each market uses particular words to describe itself in market defining keywords. What words does target your audience use to describe your industry?

9.2.2 Customer defining keywords

Customer defining keywords help you discover prospects that are geared more toward your target audience. Knowing what your customers call themselves and how they refer to fellow group members will help you discover some great prospects.

9.2.3 Product/category Keywords

Product or category keywords are the high end and mid level terms that describe what you sell. They are useful because they can help you uncover prospects that could otherwise go undiscovered.

9.2.4 Industry thought leaders

Industry thought leaders or subject matter experts help you uncover public relations and interview opportunities in your space. If you are looking for market experts, search for books, because they often write books. You should also check Youtube for any relevant videos. Once you know some of your industry’s thought leaders you can look for people who will respond to interviews (so you can interviews them and add the content to your website), as well as people who conduct interviews as you can pitch your inhouse experts. Furthermore you can poke around in forums and see if any thought leaders have participated there.

9.2.5 Competitor company names

Competing company names are wonderful little footprints to track. They can show you a great deal about how your industry´s reporters and bloggers treat companies similar to yours. Competing company names are useful in ways similar to the names of industry thought leaders.

9.2.6 Geo keywords

Geo keywords help you discover link prospects that may impact your local search rankings. Geo keywords can include things like:

  • State/province
  • Region
  • City
  • Neighborhood
  • Zip Code

Related or adjacement verticals are industries in your ecosystem that could potentially aid your prospecting and outreach efforts. These could be your suppliers and customer industries, perhaps.

10. List scrape prospecting for linkbuilding builders

Never fear link prospector, there remain deep wells of link prospect opportunity, even if you have queried every last prospect from Google and snatched every last link from your competitors backlink profiles. If you can make the right offer and have a team ready for outreach, then list scrape prospecting could add a steady stream of powerful links to your portfolio.

The process of list scrape link prospecting is simple:

  • Find lovingly crafted list of websites (list hunting)
  • Brainstorm a valuable , relevance pitch (the only hard part)
  • Scrape the lists and contact information, removing any nonprospects
  • Outreach using the pitch you designed in point 2 to sites with available contact information

In hunting for lists it is best to let Google’s suggest function do the thinking for you. Try searches like ‘list of websites + subject’ or ‘list of blogs + subject’. And repeat the searches with keywords like directories or resources.

This chapter investigates both automated and manual ways to qualify link prospects, once you have gathered them for a project. We recommend you use automated methods to focus on easily measurable factors to cull the list to a manageable size. The manually review the list to further qualify and highlight the best link opportunities for the proper segment of your campaign.

The first place to begin attacking hundreds of thousands prosprects is with any readily available metrics. We suggest using the following Google Chrome extensions:

  • Data scraper – Easy web scraping
  • Web scraper

11.2 Keyword occurences in urls

If you have copied and pasted your list of link prospects into a spreadsheet program, one way to determine relevance is to simply search for your market defining keywords and potentially keywords associated with the linkbuilding opportunity type in the url’s themselves. Any url’s that contain the keywords should be set aside for a manual review later.

11.3 Authority or hostname or url

Page rank remains the simplest, quickest, most scrapable metric for freely assessing the authority of a Url and its host name. We don’t practice or preach chasing high page rank links, but we firmly assert that you can make broad generalizations about a link prospect dataset based on PR. If you have sourced your link prospects either from linkbuilding queries or competitor backlink data, them sorting your list in descending order of hostname PR can help you immediately spot the strongest, most authoritative websites for potential outreach. Other authority measurements are available from other linkbuilding prospecting tools and can be used to sort in much the same way.

Like pagerank the number of backlinks a website has can be easily manipulated and should never be a sole decision point for whtether to establish a relationship with a site. And like page rank if your linkbuilding prospects have been prequalified with queries or backlink co occurence, then inboundlink count become a more useful number. In addition to helping you make decisions about which sites to approach for engagement, inbound link counts to nonhost name url’s can help you identify content to which your market responds well.

11.5 Distribution metrics: Twitter mentions, Facebook likes

The SEO toolbar for Firefox also enables you to quickly pull data points, such as the number of times a domain has appeared in Twitter, Facebook and other Social Media Marketing platforms like Pinterest. these metrics are strong signals that the site owners are active social media participants and may have developed a following. These sites should certainly be a aside for further consideration, especially for content placement, interviews and new related engagement.

This list should help to get your brain turning regarding metrics and methods for qualifying your link prospects, whether your automating your qualifying process or doing it by hand and looking at each site individually.

  • Keywords appear in target url
  • Keywords appear in target url title tag
  • Keyword appear in H1 tags
  • Keywords occurrences in body text
  • Keyword occurrences in meta keywords and metadescription
  • Number of outbound links on target url
  • Number of inbound links to target url
  • The number of inbound links to domain
  • Followed and non-followed outbound links
  • Competitor url’s
  • Excessive Adsense placements
  • Pagerank of URL
  • Page rank of domain
  • Domain age
  • Page type
  • Number of comments in comment threads
  • Inbound links from news sites, edus or govs
  • Inbound links from blogs and other sites within your prospect set
  • Forum signature inbound links
  • Inbound links from niche/industry news sites
  • Inbound links from industry groups and organizations
  • Social media inbound links
  • Social media/industry group badge outbound links
  • Page type (blog, review, page, links, page etc)
  • Is there a considerable relevance between the page and the page you are building links to?
  • Is it a previously unidentified competitor?
  • Are there excessive ads?
  • Is the text human generated?
  • What motivated the current links on the target url?
  • Recent posts, recent site updates, updated copyright date?
  • Does the text look correct in grammar and spelling?
  • What is the design and image qualify?
  • How thorough and well tended does the resources/link page seem?
  • Is there more than one link page?
  • What was the last update?
  • Is the site owner easily accessible by e-mail or phone?
  • Is there a comment box?
  • What is the quality of comments and conversation there now?
  • Does it contain discussion related to your product or service?
  • Are there Q and A forms on the site?
  • Does it have strong content?
  • Does the website have editors?
  • Are there backlinks out to other known influencers?
  • Does the website contain written reviews?
  • Does the website include and e-mail newsletter?
  • is there an in the news section?
  • is the person’s name in the url?
  • Will it be an industry analyst consultant site?
  • Will it be a niche industry news coverage site?
  • Does it have a robust commenting community with a great deal of response?
  • is there writing about recent industry news and developments?
  • Obviouly attends conferences?
  • Does it use multiple media formats?
  • Have you seen this url on multiple blogrolls?

On the web where engines index url’s by the billions, signals of trust, merit and intent of source will be crucial to any search result, including a personalized search result. Signals of trust, merit and intent of source can be determined in a couple of ways with an algorithm that looks at on site or off site signals, or without an algorithm at all, using offline factors. So links, citations, inclusions and connections along with confidence, inrent, credibility and veracity aren’t going anywhere because what other signals are there? Seriously if you had a billion dollars and wanted to start a search engine, what signals will your big fancy algorithm measure in order to produce useful results?

Bulletproof Linkbuilding tactics

What’s likely true is the sources of all signals are getting more and more algorithmic scrutiny and end users play a larger role in this process in many ways. The links you depend on for both traffic and rank better be bulletproof and not a house of cards waiting to crumble. If your linkbuilding tactics and targets have not been wisely chosen, the day will come when you will not be happy. The value of certain types of backlinks cannot be underestimated. Why? Because they are so hard to get and are based on a decision made by a person who is a passionate subject expert.

12.1 Signs of trust

What signs do you look for when seeking a good link target site? The generic answer is that a linkbuilding target will be different for every site you are seeking links for. The specific answer is, Let’s say the site you are seeking backlinks for is devoted to everything about the history of jazz music. An example of a high quality and trusted target site would be a university library database that contains a page full of links for jazz music research.

Tier one links have an incredible high value. CNN, New York Times are just a few of the sites that fall into this bucket. That’s they are news organizations that fit the parent test: publications you could mention to your parents that they had imeddiately recognize. In quantitative terms, these are normally sites that fit in the upper 10 percent of the link metrics of your choice. In this section we will get into the process and give you the toolkit to generate tier one links placements.

12.2.1 The requirements for success

While it is true that relationships help you to get more tier one placements, they aren’t required. That said, there is a general set of standards that this type of publications look for. First the company the story is coming from must be credible. If you run an affiliate site with no LinkedIn, a shoddy looking website, and no noticeable backstory, that immediately creates pause with a reporter. If they are running your story, they want to feel confident it won’t come back to bite them because of an insufficient sample size, sloppy data or a poor source. You can still generate links if you are the one of those businesses, but for the most part it is recommended to avoid doing so if tier one is a strategy. Building a business that’s credible to the press is a similar path to building a business that’s credible to users, so it is worth pursuing even if press is not something that immmediately make sense for you.

Newsworthy content

Next the content being generated must be newsworthy. In general you need to be saying something absolutely new to be covered by the news. CNN is not going to cover a beginner’s guide or a resource page. Therefore you need to generate something breaking. there are several routes for doing this in the traditional PR sense, such as raising a round of funding or launching a new product. However for the purposes of this discussion, we will focus on creating press coverage from scratch rather than something likely outside your control as a link builder.

Survey content

When generating something breaking the focus must be almost entirely on generating survey content, because it is the easiest way to create news from nothing. Consumer surveys allow you to ask different types of questions of the public. These questions lead to interesting insights about how people think, which can then be sliced and diced into different demographic segments. Hopefully you can illuminate interesting tidbits about the world and drive reporters to want to cover it.

13. Analyzing market pains to create linkable content

This chapter expands on the warning ‘be helpful, promote link prospects, but don’t always be the platform for others to tap dance on’. You have also to demonstrate your expertise – you have to add your own unique value and voice to the conversation. This chapter will help you identify what kinds of content you should be creating to not only attract links from your prospects, but to also get some conversations with your content.

13.1 Content is King

Fresh and up to date how to content has and will have external appeal in a market. That’s what makes it the standby for the linkable content creator. How to content guides readers through a process for achieving a specific goal that is relevant or related to the target market. It is through this type of content that linkbuilders establish your company’s experts as thought leaders and people of influence. This content travels in all sort of media wrappers, from PDF’s and podcasts to videos and tweets.

Content which solves market’s pains

Effective how to content solves a market’s pains. If you are already familiar with your market, you probably know the core pains. However you will still be surprised at pains you weren’t aware of if you conduct a pain point survey. If you are new to a market space, then this survey will be invaluable. Some tips to help you are:

  • Look at your market defining keywords and combine them with ‘how to, advice, tips, process, tutorial, about, recommended, recommendations, tricks, basics, guide, definitive guide, hints, what you need to know, ideas’.
  • Also combine the keywords with ‘article, books, video, podcast or PDF’. Focus and concentrate on titles only.
  • Make a pain point analysis
  • Identify the top publishers in your market
  • Analyze the top publishers most linked pages

13.2 Linkable content can generate conversion too

In a perfect world which you as a linkbuilder should be striving for, obviously linkable, shareable content also generates conversions of some fashion or other. Whether newsletter subscribers, ebook downloads, ad clicks or even sales, your linkable content should be moving folks along a funnel. The great part is though, if your linkable content can convert, you know you are generating relevant content. There are some linkbuilders who specialize in irrelevant linkbait. it attracts links and impacts SERP’s, but chances are good that this impact won’t last forever.

Value interactions with your brands

If every link you can earn brings in targeted traffic to content that leads folks along a funnel toward increased value interactions with your brand, then you are way ahead of the game. SERP impact is your gravy. The good news is that all your how pain point and linkable content research has prepared you with a massive list of topics and potential titles. Your job now is discovering how to work with your company’s brand and buy cycle into the topics. Here are some types of conversions you can drive with content:

  • PDF downloads
  • Newsletter sign-ups
  • Community sign-ups
  • Free tool usage
  • Webinar sign ups
  • Social follows
  • RSS subscriptions
  • increased time on site
  • Sales

13.3 Engaging your internal thought leaders and subject matter experts

Unless you the linkbuilder, are your organization’s subject matter expert, you are going to have to work with the folks in your organization who are. Content that enables an audience to gain access to these subject matter experts is more likely to result in links. Primarly you will be engaging them with interviews, though if you have a strong team willing experts, and the blessings of the management, you could have them write or assist them in writing – the pain based linkable content you have identified. Furthermore your organization’s subject matter experts may have already developed their own online platforms. And if your CEO is already on Twitter, by all means ask him to tweet about your latest guides.

14. Linkbuilding acquisition

Linkbuilding acquisition is the proces of conducting outreach designed to induce people or sites to publish links to your content without paying them. Link acquisition is sometimes referred to as link begging, but this is a misnomer. In effective linkbuilding acquisition, you always illustrate the value of your linkable asset within the context of the needs of the publisher’s target audience. Our most effective linkbuilding acquisition e-mails typically don’t even use the word link. In this part we will cover how to set up and choose the apprepirate terminology for your pitch.

14.1 Designing the pitch

The first and most important stage of link acquisition is in your pitch design. Effective pitch design also relies on a thorough, linkable asset inventory and effective link prospecting and qualification. You have a list of prospects but do your know which of your linkable assets lines up with their interests, audience and editioral agendas? For scalable and effective linkbuilding campaign, we recommeded that you organize the linkbuilding campaign with your inventory of assets in the core. The more relevant your asset is to the prospect, the higher your conversation rates will be.

The word link has gotten bad connotations of late. You have to remember that publishers not only get bombarded with link exchange spam, but there is Google pushing the ‘nofollow tag’and threatening to end a website’s supply of organic traffic if that site does any unnatural linking. No one wants to link. They want to share valuable content. They want to be the conduit for someones’s life changing epiphany. They want to earn still more trust and adulation from their readers. Asking for a link just mucks up their thinking about this goal and makes them suspicious of your true motives. Therefore we recommend in most situations involving content promotion that you stay away from the word ‘link’. Use words like ‘share’ or ‘mention’.

14.3 Sending your e-mails

Clicking on a link request e-mail is an exciting and terrifying moment. It is worth listening to your gut instincts the moment before you send an e-mail because it may lead you toward a stronger pitch. Either double check their name their sites name or something along those lines or think of a way to bolster your pitch.

E-mail mistakes

Here are some mistakes we no longer make in content based outreach for acquisition:

  • Wrong name
  • Subject lines that don’t entice
  • Wrong site name
  • Misspellings in subject lines
  • Poorly worded or confusing interview questions
  • Too many interview questions
  • Contacting sites that sell links with content oriented outreach
  • Cold outreach without preciprocation
  • Not aligning backlink prospects with linkable assets
  • Requesting homepage links from expert publishers
  • Using the word link

14.4 Acquisition tracking: keeping tabs on your efforts

Depending on your specific goals for outreach, there are many things you can and should track. We created an outreach spreadsheet that contains the following tabs. This is a good startingpoint for your brainstorm regarding what you will track.

  • Targeted hostname / link page
  • Contact’s name
  • E-mail address
  • Date of first contact
  • Backlink placed yes or no
  • Date of follow up
  • Url of placed backlink
  • Date link placed
  • Linked url
  • Anchor rext used
  • Site type
  • E-mail subjec tline
  • Opening line
  • Offer made
  • Growing the relationship
  • Twitter Address
  • Notes

14.5 Applying principles of social psychology to linkbuilding outreach

Have you ever done something you didn’t really want to do simply because someone else asked you to, like buying something after being persuaded by a pushy salesman or agreeing to going out after receiving a group Whatsapp. Those are two examples of what is known as compliance. In the field of behavioral psychology there are many different strategies linkbuilders use to obtain compliance from others.

SEO Linkbuilding foot in the door technique

One strategy that can apllied to linkbuilding outreach is the foot in the door technique. The theory behind this technique says that agreeing to a small request will increase the likilyhood of agreeing to a second larger request, as long as the big request is consistent with or similar in nature to the small request. Regardless of the formula the key to making our small request is always the same: Your subject line must clearly state what the e-mail is about. Any recipient who clicks on it is confirming that they are interested in learning more about your message. At the point, , you will have your foot in the door and the big request of linking to your site won’t seem like such a crazy request.

14.6 Subject line formulas for different types of linkbuilding e-mails

  • Most often than not, sites that accept guest writers will specify how they prefer new guest posts to be pitched. If the site you want to contribute to has a dedicated page or section about guest posting opportunities make sure to follow their guidelines.
  • Before reaching out to a website about broken links, make sure there’s someone on the other end who is responsible for the site. A broken link can also be an indicator of an abandoned website.
  • Link reclamation (brand mention). Always read the context in which your brand has been mentioned in order to avoid contacting someone who will not only refuse to link to your website, but also could get upset with the request. An example could be someone who has written a negative review of your company on their personal blog. In such cases the best practice is to flag the review for your customer care department and avoid reaching out to request that a link be added when mentioning your brand.
  • Link reclamation (Content Marketing) Much has been written about link reclamation as a linkbuilding strategy. There is less advice about the technique in combination with other off page SEO efforts such as content marketing for backlinks. For teams who build links with content, I always recommend that they add a layer of link reclamation to their campaigns to maximize the number of links.
  • Resource linkbuilding: The subject lines for this type of linkbuilding will highly depend on the type of resource you have built. Two subject lines are suitable: Suggestion for name of resource page. New resources for resource page.
  • Round up inclusion: Many bloggers and journalists publish weekly and monthly round up articles where they handpick resources and content connected to a specific topic. You could send them an e-mail to ask to include your linkable asset as well.

A guest post is an article written by you, that is placed on someone else’s site. PR professionals call this a bylined article. SEO experts or consultants like guest posts because they enable links to very targeted pages, namely sales pages that contribute directly and immediately to revenue. A guest post campaign occurs when you increase the scale of the processes required for a single placement of a guest post.

If you are manufacturing outbound links particlarly via guest placements on third party sites – your work must bear potential scrutiny from Google’s quality raters, not to mention your peer competitors. How you build backlinks to your own or client properties as well as other supporting resources – matters tremendously. And how you link out is about more than just Google and your competitors.

15.1 Citation justification

This section explores circumstances where citations are required academically or journalistically and where citations feel right. It closes with a checklist we recommend for the content that you intend for off site placements.

15.2 Required citation circumstances

These are the instances in which you absolutely must include citations, both to honor the work of others and to boost your own echos as a purveyor of information:

  • Data or findings: a recent study shows…
  • Direct quotation of a source: According to expert individual or organization, brand …….
  • Indicating the source of a summary of key concepts, philosophy or approach….
  • Further, fuller, supplemental resource on topic (for more information visit…)
  • Embedded material credit (image/graphic, video from)
  • Defining jargon and industry terminology for the layperson (definition)
  • Indicating the source/discover of a fact
  • Indicating the development of course of a concept as it gained acceptance/adherance.

15.3 The spirit of citation

In some cases you want to give credit where it is due not because you have to, but because you want to. Some of those instances include:

  • Gladly giving credit where credit is due: respecting the elders and authorities of the practice, and acknowleding the shoulders of giants
  • Giving credit because the author was inspired in some way by the document/document’s author
  • Each link out establishing and anchoring an overall assertion that leads the reader to a desired healthy, safe action or mindset
  • Enable or speed task completion of a task that’s associated with the article but not directly required
  • Call out the linked document’s authors by name because they are awesome – expressing gratitude, connecting readers to larger practioner community
  • We don’t have enough space to fully dig into the topic – here is more
  • We got the spark of an idea for syz from this document
  • A funny, fun or inspiring aside
  • Why or sarcastic aside, supported by a related document

SEO citation justification checklist

So we hope that list gets you more in the mood to link out. And better able to conceive of methods that will actually benefit your readers rather than just your search rankings. Citations can provide a fun interplay between the author and reader. We will leave you with a return to the practical side. Here are some of the questions we ask about every document we create for placement.


  • If we remove this link, will the article’s utility or pleasure to the reader decrease?
  • Have we indicated to the reader how the link adds utility or pleasure to their lives?
  • Does the anchor text help the reader understand the cited document?
  • Can the text near the outbound link thank or call out the linked document’s author or brand in some way?
  • Is the reader alerted that there is a backlink, and why and when they should follow it?
  • Is the backlink academically justifiable/required in some what?
  • Does the linked document genuinely support a position or the completion of a task related to the article?
  • Do we link out consistently within the article, supporting all the key assertions, not just the one related to our site or client?

Sales pages whether they sell products or services, lack citability. In other words there is a rarely a justifiable reason to cite a sales funnel page from a guest placement r any other tactic you may be using. This section closely follows citation justification for a reason. As you strategize your way forward, you must think carefully on how an off site writer would conceivably justify backlinking to your sales content persona the off site writer whose job it is to inform and delight audiences while citig your documents.

15.5 Building citation worthy elements into your sales pages

Linkbuilding to sales pages becomes increasingly viable when you add what we call citable elements to the page. The balance between sales and citability is a delicate one, though. If you do pursue this course, it is likely you will use anchor links to help tuck these elements beneath or beside the funnel and still be able to send the visiting reader directly to the cited element that supports an assertion in the placed article. There is also the concern of skewing the page´s topic as perceived by search engines, which could potentially diminish SEO rankings for targeted terms. Again, there is a balance that will require discussion and debate across several stakeholding teams.

15.6 Creating citability

So, how do you create citability on your sales pages to justify including backlinks from off site writers? Here is quick list to get your brain going:

  • Data or findings: Any data you publish to a sales page is first and foremost ideally yours and yours alone, derived from your findings as a business. Also the data ideally fits into the flow of purchase decision by your customers – namely it supports and justifies your product or service within the task accomplishment cycle of your target customers. Your bussiest or slowest times of the week or day? Times when you have the most or least inventory? Most popular color or size? These types of data points can be woven nearly into off site content.
  • Direct quotation of a source: A source here could be a customer use case story or a brief interview with your internal experts that provide some new insight into effective task completion in the context of the product or service. Marketers typically want products and services to be the hero on the sales pages, but for linkbuilding purposes, you are better off letting the customer or expert shine a little brighter and give off site writers something gripping to quote that illustrates concepts or inspires a redoubling of efforts.
  • Defining jargon and industry terminology for the layperson. A sales page may not be the spot you would typically think to drop some definitions. That said if there is any dense or even slightly obscure terminology related to your page’s, products or services, then you would conceivably benefit your customers by defining them. You should also have a proper glossary, but that´s a whole different article. Defining words remains a highly justifiable reason to link out.
  • Pricing guides or generalized pricing information: In much of the online how to pub lishing space, opportunities to cite pricing information abound. Most tasks require materials or services to complete, so how much should these things cost? Pricing remains top of mind with consumers, no matter where they are in the buy cycle. Any information that helps contextualize or convey the parameters that impact cost can serve as a highly citable page element.
  • Images, videos, widgets, downloads: Could your sales pages benefit from some infographics? Are you already using graphics to sell? Got case studies and sales PDF’s? Great! Think beyond your sales funnel into elements that could illustrate task completion or service execution best practices outside the context of sales.
  • Detailed multi faceted metrics based reviews. Reviews remain highly citation worthy so long as they can fit into the task completion ho to narrative that most publishers churn out. Even better facet out and metrically rank the benefits of your products to different audience segments. How much compression do these socks actually provide? If you happen to work with any off site writers, check in with them on audience facets for whom you could provide more thorough insight. Seniors, parents, pet owners, fitness buffs, and other mundane sufferer categories have large bodies of corresponding publishers.
  • Tips/advice directly related to products/services on the page: Can you enable or speed task completion for a goal that’s related to your products or services? Just good, old fashioned how to content here, but with your products or services as central to the context of the information. So on your dogs chew toy page, you have some key detail on helping your dog to stop chewing your furniture. On your plumber page, you have a simple step by step guide to unclogging a drain with baking soda.
  • The origin story: Talk with the designers, manufactures, artists and whoever else helped design or perfect this product or service. The origin itself can be highly citable, and it’s almost certain that the story will have citable internal elements as well. Inspiring the audience to reach higher and try again remains a highly justifiable citation purpose for off site writers.
  • Supplemental outbound resource links: Who had put outbound backlinks on a sales page? Well what if they somehow served the purchased cycle? Still probably no, I know but they would be highly citable, especially if the on page sales narrative included something like “we collected these resources based on client recommendations and questions related to our products.”

15.7 Know your audience name

It is increasingly common to speak with linkbuilders who target a specific audience. That said, most have specific keywords in mind that they want to rank for, and most use those keywords for discovering opportunities. To best gauge the viability of a guest placement campaign, you must first translate your target keywords into a target audience. Let’s say your cliënt wants to rank for webhosting, and they specialize in hosting for small online business owners. Starting from their target of small online business owners, you can parse out some potential audiences. This can be done in part by thinking like a directory and determining which categories a resource for small online business owners could fit into. It is well worth visiting a directory to help the brainstorming proces for example:

  • Small business
  • Online business
  • E-commerce
  • Webdesign

15.8 Gauge the quality of placement opportunities

Quantity is not all you need to look at, especially if you have your eyes on branding and reach. Here are some thoughts on gauging the value of a guest posting opportunity:

  • Copy and paste the title of a two week old article and search for it in quotes. Where does it appear? Are there scrapers, is the title in Twitter, does the site syndicate their RSS feed? This will give you a bit of insight into how wide the reach is for a given publication.
  • Check how many tweets, shares, and articles get on a site – this will show you the social reach that the publication has developed.
  • Check the quality and quantity of comments to get a sense of the community surrounding the site.
  • Does the publisher aggressively link fro within the article to their own pages? Check for it – it’s common and could affect the SERP impact of your efforts.
  • Scan their backlinks – are any recognizable sites linking in? This will give you a sense of who’s reading and linking to the publisher.
  • Are guest posters using exact match anchors or brand names? This can be an indicator of site policies.
  • Do they require an ongoing content commitment? This can indicate a strong editorial hand, which usually means a higher quality publication.

In investigating these items , you will get a sense of the characteristics your content will need to have to make it placeable.

15.9 Quantify the level of expertise in existing guest published content

Now that you have your targets, it is time to figure out what level of subject matter expertise you will need to meet your audience’s information needs. Finds out how readily available subject matter expertise is – are there forums, books, PDF’s etc.., that you can use for research? Often there is a strong content demand, as exhibited by the presence of write for us pages, there is a ready availability of prepackaged expertise you can research and cite. If you are planning to go big, it is also worth investigating how much or how little tip based content exists. Note that you can use your audience keywords in your tip search as well.

15.10 Gently cross examine the client before signing that contract

Guest placements certainly build links, and that’s often what SEO experts are interested in the first place. However if you are publishing on the right sites, with the right content, you can begin establishing expertise within a given category. To really deliver for your cliënt on this expertise building, you will have to get access to the client organization’s subject matter experts and get buy in and sign off.

Cross examine

Here are some questions to ask before you get that contact with a new client signed.

  • It perceived brand expertise really a factor in the purchase decision?
  • How involved can the client be in content ideation?
  • Are there experts available for interviews?
  • Does the client have published expertise (tools, PDF’s, presentations, video’s) that is suitable for promoting within guest placements?
  • Is there unique data available relative to the client’s market that can be published?
  • Who has to approve content in the client’s organization?
  • How active is the client in social media channels and do they intend to increase this activity?
  • Whose name will be on the placements?
  • Are there any do not contact publishers operating in your prospective client’s marketing defining keywords space?

15.11 Outreach

Outreach has many moving parts and a great deal to track in order to remain effective, efficient, and protective of the brand. Before digging into specific advice, here are several core elements to track in your campaign.

15.11.1 List of outreach prospects

If you have 10 posts expect to need 100 different guest placement prospects

15.11.2 Specific niche focus

This is vital so that you can be sure you are pitching the right flavor of article to the appropriate blogger within a topic area and SEO are two marketing methods, you shouldn’t pitch your e-mail marketing tips article to the SEO blog. Ofcourse you need the prospect contact information and or contact url. And you need to think about the anchor text and the promotional link target.

15.11.3 Content details

  • List of completed content titles. This is your master list of guest content inventory. This is what you are selling with your outreach emails.
  • Specific niche focus of piece. This will help you pitch the right titles to the right publishers.
  • Content status for individual articles. use terms such as written, in consideration, pending and placed to track content status. Written needs promotion, in consideration means a publisher expressed interest and has it in their inbox, pending means the publisher said yes but has not published and placed means it is live on their site.
  • Domain of prospective publisher. replace with final published URL.
  • Date of initial contact. use this to track to which sites you have already outreached.

Broken linkbuilding is one of only a handful of highly scalable and white hat linkbuilding tactics. With this tactic you check your target website’s outbound links to see if they are still up. If you target website’s outbound backlinks to see if they are still up. If your target site links to a competitor’s information page that ‘s dead, you then e-mail the target site and suggest they link to you instead. In this chapter we will cover the process and the tools we use and recommend to get the job done.

You guessed it use your link prospector for this, prospecting phrases that categorically represent the topic area you are promoting and plug those right into the tool. If you don’t use the link prospector, you could try the prospecting queries mentioned here, as well as tildes, lots of tildes. What you are looking for are curated links pages where your content could fit with light scrutiny, whether you found a broken link or not.

Long form content

This of course, presupposes you are promoting good quality, long form content for which there are hundreds of curators. If you search and each of the top ten pages are good prospects, then you are in a good space for this effort. SEO’s used to got through hundreds of pages and pick only those they thought had the highest relevance. Now they rarely spend much time qualifying links pages. they rely on out our tools and common sense and just pass a big ol of batch of linkpages right on over over to the next step.

Once you have completed extracting outbound backlinks from the resource pages, it is time to check the status. And, yup we have got a tool for that in the scraper suite – the url status checker. This tool checks and reports on the status of each url, just as the name suggests. This tool does split large sets up into batches of 1000.

Recheck because the tool is not 100 percent accurate, and it’s heartbreaking further on in the proces to think a site with 30.000 unique linking domains is dead when really it is just responding slowly. So recheck everything that the tool reports as dead. Some people, whom we will refrain from naming, check three times when feeling expecially obsessive.

16.4 Gather metrics for the dead / unresponsive pages

Use a tool like Majestic for learning which dead Urls’ have the most linking domains, though they limit you to checking only 300 rows at a time.

Much has been written about broken linkbuilding, so let’s keep things short. Tell your contact where the broken link is and provide code for fixing it. Mention only one dead link on the page. Be pleaced with a 5% conversion rate.

17. The Linkbuilding Guide

Let’s get started with a cold, hard fact, Google does not want you to buy links. If you do buy backlinks, you should add a nofollow attribute to the link, or you will be in violation of their guidelines and subject to ranking penalities or even de-indexing. Despite this very clear rule and stiff penalties links are still bought and sold all the time.

My personal reason for buying links is that you get what you pay for. If you want specific anchor text or a link pointing to a specific page, you can get it. Customers want to buy backlinks for many different reasons:

  • They are convinced their competitors are buying links and they want to keep up
  • They are in a boring industry and don’t have great content or a lot of linkable assests
  • Unable to naturally attract links
  • Customers need links to specific pages that don’t get many links

There is also the assumption that a paid link is a bad link, and I don’t believe that at all. There are bad paid links just as there are bad free links. If you take shortcuts and buy every link you can, of course, that’s going to go poorly. If you approach linkbuying with the same care you had take if you were performing outreach in order to get good free backlinks, then you will get good links.

17.2 Staying safe as possible

The most critical aspect of participating in a link buing process is staying as safe as possible. While there are no guarantees that you won’t be penalized, there are no guarantees that if you follow Google’s guidelines you will enjoy amazing success. There are other types of penalties that can be applied, and many clients choose to risk link buys as it can be very difficult to determine a well executed paid link was indeed one that was purchased.

Tell the risks to your customers

The absolute first thing you need to do is make sure that clients know exactly what you are doing and how dangerous it can be. You are defintely playing with fire here, so make sure that clients know the risks. It is enough to say that paid links violate Google’s guidelines. You need to lay out what can be happen, how likely that is, and have the client make the choice. Never talk anyone into buying backlinks.

Ideally you should avoid link brokers, However it is the reality that there are some brokers, who have multiple sites that aren’t connected and are actually really good sites. Be careful with your decisions.

18. Building flexibility in your linkbuilding campaigns

18.1 Report your progress frequently

The first action to building an adaptable linkbuilding campaign is ensuring you have a firm understanding of the progress you are making or not. This means frequently monitoring and reporting your progress. You have somebody you report to. Making these reports a priority from the start will build good habits that will serve your campaign in the event you need to pivot strategies. Monthly reports are a common cadence since you can compare traffic numbers month-over-month to track growth. This is not the only metric you should examine. You can analyze the specific pages you are pointing backlinks at, to spot potential issues before they become larger problems or lresult to inefficiency.

18.2 SEO linkbuilding metrics

  • Keyword rankings: While organic traffic growth is often the most important goal of a linkbuilding campaign, if you won’t see any change on your target keywords, it is time to rethink your SEO linkbuilding strategy.
  • Time on page: A consistent decline in time on page might be the result of promoting a webpage that is trending in the wrong direction and this could be worth finding a new linkbuilding target.
  • % Exit: If more and more people will leave your site from the page you are securing backlinks to, you need to reexamine your internal links and consider how you can keep more of the referral and organic traffic your target page is earning on your site.
  • Bouncerate: If the bouncerate on your page continues to climb, even though you’re earning quality links, your webpage might not be a good result for searchers. It will eventually be devalued by search engines like Google or Bing. Consider re-evaluating how your webpage matches searchintent and either rebuilt the page or target a more relevant webpage for your backlinks.

It is also of great importance to schedule regular strategy calls with your customers or team. These meetings are important because goals can change, even when link acquisition is going excellent. Perhaps a new line of business opens, a new competitor enters or a virus pandemic sweeps the globe. None of these situations have anything to do with your linkbuilding strategy, but they do impact it.

Monitoring the search engine results pages (SERPs) of Google or Bing continuously, that are important to your website is another way to build flexibility into your linkbuilding campaign. Monitoring these SERPs, I mean more than just tracking SEO keyword rankings. Keyword rankings are important but there is much more you can learn from the SERPs.

18.4 Search intent

One of the biggest takeaways you can pull from monitoring SERP changes is how search engines like Google are interpreting searchintent for those queries. While SERP changes were more rapidly during the pandemic. These changes are constantly occurring as search behavior changes over time. For example, you are building links to help your service page rank for a certain priority keyword. But you notice the related SERP is beginning to show more and more informational and comparative webpages. Unfortunately, it is clear your page won’t rank there because it doesn’t match the search intent. The search engine like Google deems appropriate for that keyword.

18.5 Linkbuilding and SERPs

Knowing this information empowers you to change your linkbuilding campaign and focus time and energy somewhere else where you can be more. Keeping a close eye on the SERPs can also help you retain more backlinks. If you are promoting an asset for backlinks, you should be paying attention to what types of webpages or websites are ranking for related topics or subjects.

18.6 Videos can be linkable assets

These are the webpages that are succeeding with the audience you are targeting. You should model your own asset after their best attributes. For instance, if you see multiple ranking pages have videos, it makes sense that adding a video to your page will make it more linkable. These SERP insights will help you to bolster your linkbuilding strategy, as necessary.

18.7. Diversifying your linkbuilding tactics

Diversifying your linkbuilding tactics adds SEO flexibility. The reason you need to diversify your link acquisition strategies is simple: Google could negate a given linkbuilding tactic tomorrow completely. Google decide how their search algorithm operates, and if they judge a certain technique as manipulative, they could decide to take action to devalue any backlinks secured via said tactic.

18.8 Proven linkbuilding techniques

  • Promoting comprehensive resource guides.
  • Guest posts.
  • Finding unlinked brand mentions.
  • Securing backlinks through the community involvement like sponsorships, charitable donations & scholarships.
  • Professional partnerships.
  • Testimonials.
  • Backlinks on local or niche directories or resource pages.

18.9 Recap

Linkbuilding move quickly. You have to adapt just as quickly, otherwise you will not be successful. So, you must build flexibility into your linkbuilding campaigns from the start.

You must:

  • Regularly monitor & report progress.
  • Analyze search queries you are targeting.
  • Diversify your linkbuilding strategies & acquisition tactics.

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Herman Geertsema is an freelance SEO specialist and Content marketing expert. He is also the owner of SEO & Content Marketing agency Connect your World. Digital agency Connect your World is based in Den Haag. Herman is an experienced SEO consultant and content marketing specialist. Connect your World is available for SEO projects in the Amsterdam, Utrecht, Rotterdam, Breda & The Hague region. Please contact us if you need assistance from a SEO specialist for a new SEO strategy.

SEO Linkbuilding for more visibility

SEO Linkbuilding, Linkbuilding uitbesteden

Geschatte leestijd: 9 minutes

SEO Linkbuilding for an excellent SEO ranking

SEO Linkbuilding is still deeply important to rank high on Google. That’s why we will discuss Linkbuilding in this blog. We will talk about what Linkbuilding is exactly, a dirty little secret that no one tells you about SEO Linkbuilding and how not to use it.

What is Linkbuilding?

SEO Linkbuilding is the process that you use to get other websites and their authors to liason to your page.

Linkbuilding The Hague

Memorize, this is the factor that Google provides the most authority to when ranking you in the search engine results. So it´s really very important, if you want your SEO to be profitable. Building backlinks both brings new potential customers to your website. Therefore it attaches to your traffic. It also adds to your level of permission when Google looks into your page. it exhibits that other people on the internet love your information & that they trust you. It shows that your content is beneficial, useful and readable. That’s why it proves to Google, you probably have many of the relevant SEO Optimalisation components, because people would not link to you if you did not have these.

It is relevant to know that there are two ways to get people to link to your website. They are certainly not equal in their benefits. The first manner that you can get linked to is to buy backlinks. You can go online and pay a person or a company to refer to your website. This process is not ideal and should be avoided if possible. This can make you have backlinks to your website that are from low quality places. It can even block your site or banned for using this method of backlinking. This is because Google wants their results to actually be worthwhile and have real authority. They do not like authority, you can purchase on the internet.

The natural way of SEO external linking

The way that you should get people to link to your website is called the natural way. This process is difficult and it takes time and mabye even a little bit of luck, but it helps your SEO greatly so it is very worth it. It is also important to note that even though you are getting links naturally, not all links are as helpful as others. Links give you better credibility when they are put in an expanded website that will have great SEO.

If you get linked to in a site like Heineken, for example, this would be huge. Not only does Heineken have a huge following, that would possibly click on your link and be turned into your traffic. They are also a big turstable source in the eyes of Google. When Google sees you linked to popular or well visited websites, they give you a higher ranking in Google’s search results.

It is important to remember however that any natural link is better than nothing. These links are still factored into your Google rankings. Even if it is just a link from a small business in your area, it is much better than having no links at all in terms of your SEO Optimalisation. So SEO Linkbuilding is very important as you can see. It is significant because it brings new visitors to your website. It is also relevant because it boosts your credibility in Google’s eyes, which in turn allows you and your website to rank higher.

Dirty little Linkbuilding secret

The big secret in SEO Linkbuilding is that Google is watching what you are trying to do. They are watching you and they are trying to stop you. This is because they want their results to be completely spontaneous. They do not want you to have control over their systems. Because of this, attend to the equipments and tricks that Google knows about and evade them. For example, buying links actually used to work until Google found out and made it a process that you want to avoid at all costs. Pay attention to Google and what they are doing at the time.

Anchor text

When you put a link in your webpage you can decide if you want that link to simply show the url of the source. Or if you want to appear as something else that can be clicked on. You can make any words a clickable backlink with this device. Anchor text allows you to place links in your content without losing its readability. It is also an easy way to tell people what the link is about. As well as an easy way to give them the site you are referring to just as they are reading about it an actually need it. Anchor text also looks much more professional that a clickable link that displays an entire url in the middle of your webpage content.

Anchor text optimization strategy

For more in depth information about anchor text, read this blog: The latest anchor text optimization strategy

Anchor text also supports your SEO Optimalisation

The words that you choose to use for your clickable link tell Google what the content of the backlink is about. They use the words that you use for the link in order to decide what the content of the link veritably is without ever needing to go to the linked site. Anchor text also has the ability to show up at the end of a backlink’s url. When it shows up there, it allows the url to show what the content of the backlink is. Google can use this information to tell what the linked website is about as well.

Six types of anchor text

  1. Exact match: This type of anchor text displays the exact same keyword that is used for the page that is being linked to. This ensures that it tells the reader what the link will be about.
  2. Partial match: This includes words that are similar to the keyword on the page being linked to, but not the exact same word or phrase. It still shows what the site will be about, however, just not in such an axact and precise way.
  3. Branded: This type of achor text shows the name of the site or brand that is being linked to.
  4. Naked link: This is simply using the url and not choosing a specific word or phrase.
  5. Generic: Click here, read more etc.
  6. Images: The source for images that are aites are typically put in achor text fashion, allows readers to click on the links to see where the photo came from and allowing for the writers to give credit to the photographers.

Some achor text tips

  • To make the bext anchor text, make sure that it is a word or a short phrase.
  • Don’t make the anchor text to long. This looks not professional.
  • Be sure the content you are linking to is relevant and useful.

How to start with SEO Linkbuilding

One of the easiest linkbuilding strategies is to simply request people you know if the could refer to your site on their webpage. You can ask family members or friends who have a blog or you could even ask local business that are in a related area to the content on your website. You need a little bit cautious with this strategy, because you only want related and relevant websites to refer to your content.

Blogs and Guestblogging

Also consider following along with other blogs that are comparable to your website or your content. If your comment on their blogs frequently, they may start to notice you. They may then ceck on your page and they may like it someday even decide to link to it. This is not a way that has guaranteed results. But it is a beginner strategy that is definitely at least worth a try. Guestblogging is timeconsuming, but it a very often used SEO Linkbuilding strategy. Therefore choose wisely where to put your blog on.

Some other Linkbuilding strategies

  • Make use of blog directories and business directories and listings
  • Ask customers to review you or to link to you online
  • You can also consider whatever you make or sell to a blogger for free and asking them to write a review in return. If your product goes to a blogger that has good SEO and a well established following, it will be a backlink that will help your Google rankings for sure.
  • You can even consider adding to sites like Wikipedia. This is often used as a predictical and useful resource to get a link from.
  • You can be the first person online to cover a topic or a news story. This is tricky but if you will succeed it will likely get a lot of links.

Conclusion Linkbuilding

We have covered a lot of information on linkbuilding. We talked about what Linkbuilding is and why it is important. Hereinafter we looked into how you can get backlinks, tactics that actually work for each experience level. Next we discussed what you should avoid when trying to get linked to. With this information you will be able to be linked to in many ways. However it will boost your SEO ranking in Google. We are sure that you will find success with Linkbuilding in Google.

SEO optimalisation and Contentmarketing Blogs

Hire a SEO expert

Herman Geertsema is the owner of SEO and Content Marketing Agency Connect your World from The Hague, The Netherlands. He is a SEO expert and contentmarketing specialist for many years. We offer our services in the next regions: Den Haag, Amsterdam, Rotterdam, Utrecht and Breda. Any questions about SEO Linkbuilding or want to hire me for a SEO strategy? Please visit my contactpage.

Content Strategy crucial for website

Contentmarketingstrategie, Content Strategy

Thought leadership by Content Marketing to develop Content Strategy

Geschatte leestijd: 4 minutes

Optimize your images

It is very significant to make a content strategy as diverse as permitted. Be sure that you use page relevant and singular images. The reason behind this is that users are much more likely to look at an image before deciding whether or not to engage a website. Human nature directing users to first stare at images before processing. Attracting images elicit a positive reaction and will leave an impression.

Quality and size of your images

Also ensure the usage of the best quality format that is possible. Search engines prefer for high resolution images. Second try and bring down the size of your images where you can. This is due to search engines such as Google are rather keen on mobile websites and hence the creation of the ‘first mobile index’. The pages with large images often take too long to spool and this can result in the departure of potential customers and visitors.

Create infographics to drive traffic

There is a reason why infographics are gaining popularity. It is because they are so effective. Web visitors gain lots of insights into a company’s performance or core objectives through infographic presentations. Infographics enable you to present complex information in an easy to understand and user friendly approach. Most peeple are visible learners and they understand matters much better when visually presented to them. That is the reason why infographics can be a relevant piece of your Content Strategy.

Infographics for your Content strategy

  • Flowcharts
  • Maps
  • Versus comparisons
  • Timelines
  • Data visualization
  • Visual articles
  • Illustrated lists
  • Photo lists

Create fresh SEO content and offer resources

Why stop at creating infographics when you can provide extra value to your customers in other way? If you just create better content that what currently exists, and what your competitors have to offer, people will want it. Turn your content into even more valuable sources. Here are some ideas to get started.

  • Create case studies from previous clients
  • Turn blog posts into ebooks
  • Offer webinars or seminars
  • Provide printable guides and checklists
  • Visual content such as graphs, infographs, video’s
  • Freemium versions of your product

How to create your Content Strategy?

The first thing to consider is will creating this piece of content help you achieve your goal? if it will provide you nothing for your business goals, or serves no purpose other than adding more content to your website, then why waste your time. Brainstorm and look at forums and other blogs what people actually need. Proceed with a keyword research to see which topics are things people are actually searching for. Finally add extra value. Compare your content to what your competitors are offering. What makes you stand out from them? What is your unique value propostion?

Optimize for Google’s RankBrain

One of the most recent search engine algorithms is Rankbrain. it is an artificial intelligence system that enables the analysis of search outcomes. RankBrain checks out a website and then collect information on what the different pages are all about. The purpose is to find out the kind of SEO content and information that your website is providing website visitors. All the information obtained is then used to rank you anytime a search user attempts information that you have. For instance if you are an expert on matters to do with accommodation, then Rankbrain will schedule your site as an expert source of information relating to accommodation. For example searching for an Apple. The search engine have to figure out whether the user is searching for an apple fruit or Apple the tech company.

SEO Optimalisation and Content Marketing Blogs

Hire a content marketing expert

Herman Geertsema is the owner of SEO bureau Connect your World. He is an experienced SEO specialist and Content Marketing expert. Digital agency Connect your World will do business in the region of Den Haag, Amsterdam, Rotterdam, Utrecht and Breda. Do you have a question about a Content Strategy or do you want to hire me for any SEO strategy? Please check My Contactpage and mail or call me.

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