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Category ArchiveLinkbuilding

Linkbuilding Strategy of a SEO specialist

Linkbuilding Strategy

Linkbuilding is a critical SEO element

In this Linkbuilding strategy you will read about the do’s and don’ts in a Linkbuilding strategy. Linkbuilding is critical for most SEO campaigns because to really simplify it, links count as votes and the more votes you have, the higher you rank.

Bad links & good links

With Linkbuilding efforts it is essential to avoid Google penalties. Your rankings will be downgraded if you have one. For example spamming links are very bad and avoid to remove a lot of them at once. Look at the website https://backlinkwatch.com for a decent source of data for links that were pointed at a website sometime in the past.

Google penalty

Let’s say your website ranking is at the top of Google one day and the next day you are on page 9. It’s highly likely that you got penalized. Using Google webmaster is also a good way to figure out if your site received a penalty. Herefore you will get a message about unnatural links.

Rules to avoid bad links

  1. Never build a link on a website that exists solely for the sake of selling links. Links that point out to your website from a deindex site are bad news.
  2. Do’nt go for anythingcheap or automated.
  3. Avoid any type of service in which you get an article posted all over the web (except for a press release) spinning service and other things like that.
  4. Don’t join any link trading networks in which you pay some kind of fee to swap links with other websites or any similar structure.
  5. Do not worry too much about the nofollow tag which supposedly tells Google not to follow a link and not to count the link as a vote. a no follow link from a high quality website is of great importance.
  6. Don’t obsess about anchortekst. Take care of natural anchorteksts.

Poor Linkbuilding

Poor backlinks include:

  • Backlinks on low quality pages. These include any page that does not offer much value or has no real purpose other than provide a backlink..
  • Backlinks on spammy websites: Any website in a bad neighborhood should be avoided.
  • Backlink are off topic and irrelevant pages.
  • Large numbers of backlinks all using identical keyword rich anchor text.

How to build good links

  1. Sign up for all prominent directories in your industry.
  2. Create a profile on all the high quality major directories like Yelp, Angies List, Thumbtack, YP.com, Citysearch etc..
  3. Create a Youtube channel and upload some video’s. Link to your website from the video descriptions and channel homepage.
  4. Sign up for a BBB listing like https://www.bbb.org.
  5. Have a social media presence on sites like like Facebook and Twitter and link them back to your site.
  6. Go after all the really easy links that you can think of. Maybe your webdesign company is willing to link to you from their portfolio.
  7. Use press release services like http://service.prweb.com
  8. The page containing the link relates to the page it links to.
  9. This page containing the link is a high quality page, with high quality content.
  10. The link is in the body of the article and contextual.
  11. There are very few outbound links to other websites on the same page.
  12. The page your link appears on has a lot of human interaction like social shares and comments)
  13. You do not control the backlink.

Other Linkbuilding strategy actions

  • Join or create a tight network of other small business owners and exchange links.
  • Place banner ads or text links on forums, online newspapers, magazines and high traffic blogs.
  • A lot of local charities will have a sponsor page, or might even display your logo and website link from their homepage.
  • use article posting with a link on really high quality websites like Forbes, Entrepreneur.com or the Huffington Post.
  • Develop relationships with other webmasters

Best Linkbuilding strategy practices to follow

Building links on pages that Google actually knows about it. Sometimes a page looks great at first glance but Google hasn’t even indexed it. Simply go to Google and type for example info:yahoo.com.

Manually building high quality links on high quality websites and not relying on anything spammy, automated or low quality.

Read more about SEO

Hire a SEO specialist in The Hague

Herman Geertsema is the owner of SEO agency Connect your World from The Hague. He is an experienced SEO specialist & Content Marketing expert. Connect your World execute assignments in The Hague and the regions Rotterdam, Amsterdam, Utrecht & Breda. Do you have a question? Or do you want to hire me as a SEO specialist? Please surf to My Contactpage and call or e-mail me.

Five really Bad SEO strategies

Bad SEO strategies

1. Duplication of Content

Bad SEO Strategies will ruin your SEO ranking, Duplication of Content is the first of the five Bad SEO strategies. The first temptation for many would be SEO optimizers is to duplicate content from succesful websites. This strategy is akin to copying your neighbor’s test answers in grade school. Google will not be ranking your work highly in their search results. The reason for this is that the content already exists in cyberspace. Because of this Google find no reason at all to index your page higher tham any others already in existence. However your business will suffer in the future.

2. Too many ads above the  information

The second one of the bad SEO strategies is too many ads above the information. It is another temptation for many bloggers to put a bunch of ads above the information they wish to convey. because these sites only generate income off of ads. They are naturally encouraged to have advertisements. However too many ads, pop ups and scrolling ads really diminshes the value of one’s content and will increase the bounce rate of your work. Ads in general are to be avoided unless you are not selling a product of service. If you have too many ads on your page, you will find that the click through rate will drop in consequence. When this rate drops too low, Google will rank your page lower and you will receive less money from advertisements online.

3. Relying on invisible text

This is another bad SEO strategy that many websites and webpages implemented in the past. For example if the website’s background were white, a clever strategy would be to type in the most popular keywords and phrases also in white, hence concealing the text. Invisible text is the practice of concealing information by ensuring that the text and background are the same color. This is a bad practice because should a user accidentally highlight the text, they would know that the site is not thrustworthy. Google and other search engines are also getting much better at distinguishing between text meant to be part of the webpage and invisble text. Finally invisible text is probably the best display of inadequate content.

4. Keyword stuffing is a bad SEO  strategy

Repeating the samen popular keywords over and over again increases your Google ranking at the expense of sales, clicks and advertisement value. Humans are very quick to recognize patterns, especially simple ones. They will quickly jump off your website if they see you are doing this. Furthermore Google and other search engines are getting much better at recognizing increasingly high repetitive rates in some pages, which may also adversely affect your webpages rankings online.

5. Too many ingoing and outgoing  links

This is one of the most seen bad SEO strategies. What once was a decent strategy, and still may be for many web developers, has been overused in recent history. Ingoing links refer to those links that are found in other websites that them to yours. Sometimes these can be bought, but Google’s algorithm seems to figure out really quickly which links are spurious in their connection, meaning that you will lose your ranking among their webpages. While Google’s algorithm for ranking pages is proprietary their system must have some sort of code the recognizes synonyms and will determine if a link on one website is unrelated to the webpage it is taking the user to. These sorts of ingoing links will likely trick Google’s algorithm for a short time but ultimately suffer worse consuences later on when Google finds out your strategy.

Bad SEO Strategies: Outgoing Links

The opposite is also true: outgoing links are those hyperlinks meant to take the user to another webpage. Havinf too many of these on your webpage is also bad as it indicates to Google that you may be accepting payment for having these links on your webpage. However if you have to use outgoing links it is always a good idea to add a nofollow tag. These tags tell search engines not to follow your outgoing link, and illustrates that your own wepage may be more trustworthy.

Hire a SEO specialist The Hague

Herman Geertsema is the owner of SEO Bureau Connect your World from The Hague. He is an experienced SEO specialist & Content Marketing expert. Connect your World will do assignments in the region of The Hague, Amsterdam, Rotterdam, Utrecht & Breda. Do you have a question? Or do you want me to hire as a SEO specialist? Surf to My Contactpage and call or mail me.

SEO Blogs

Seven ways to generate more Website trafic

Linkbuilding, SEO Linkbuilding, website traffic
Linkbuilding is nog steeds van belang voor een hoge ranking in Google.

Website traffic is what all websites need. However developing just a website on the web these days, does not make much sense these days. With the infact increasing number of websites, worldwide individual websites all suffer from decreasing visitors if they get any at all. That is why webmasters try different techniques to attract visitors to their websites and gradually these techniques have emerged into strategies, that people use in order to generate traffic on a regular basis.

More visitors more conversion excellent SEO

Allthough according to the philosophy that if more vistors arriving on your website this would result in more conversion from visitors into customers. Rather it requires some start techniques to attract only relevant or potential visitors on your website. Many marketing forums and blogs communicate various strategies in the hope to generate more traffic to your site. But it is important to figure out which strategies work for you and your web business.

SEO techniques to generate traffic

By the way there are various ways that can generate potential traffic to your websites, some of these may seem awkward in implementing but at the end of the day if these techniques are implemented perfectly, they can be highly productive.

1. Pubic recognition, SEO authority

In short public recognition of your website is a good way to generate traffic. In this kind of strategy you actually create awareness about your website which eventually reaches the potential visitors who visit your website. However public recognition is a broader term , as several strategies have emerged which include for example website banner exchange, social media pages, and viral marketing. In addition to press releases or guest blogging on a larger website than yours, can give massive spotlight to your website as well with the result of more website traffic.

2. Classified advertisement

Futhermore many marketing professionals have discouraged to use promotional techniques like posting free classified advertisement to your website. However there are some tools of the trade, that can work best for your business. With this in mind offering free classified posting on your website can generate great amount of potential traffic if applied with good effective techniques.

3. Increase website traffic by blogging

To conclude with blog posting is widely used mode of creating backlinks to your website. It also supports your website SEO ranking on searchengines like Google. However it is important to be cautious because web masters do dislike spamming. So be aware of duplicate content.

4. Posting on Craigslist

Although many webdevelopers have misused to generate traffic to their sites in the past, but if used smartly, it is a productive method of attracting visitors and can help you a lot in providing good quality traffic.

5. Promotional game

Are you the one who is selling your own product? Then this lesson will work best for your. For promotional activity you can distribute your product to well known marketers or marketing forum to get publicity and good worth of mouth popularity. Eventually this will increase traffic to your site. But for this to happen you have to confirm the quality of your product and ensure that it is a competitive standard.

6. Subscribers

This lesson has gained amounts of popularity among the webdevelopers. The unique feature of this method is building and maintaining long term profitable relationship with your visitors. Of all the traffic generation methods, this precise system is well known for not only attracting new visitors but also sustaining them for future and this correlation is mutally beneficial.

7. SEO Linkbuilding is widely used

A widely used methodology from recent past by the marketers from all over the world, reciprocal link exchange is presently also a productive method attracting visitors to your website. This linkbuilding technique works in a 3 way linking system or through driving the traffic from the authority sites to your website.

Linkbuilding principles to generate website traffic

Linkbuilding is one of the most effective strategies to generate website traffic. It is the process in which banners and images are exchanged among website owners to market each other, resulting in greater probability of being viewed due to greater advertising. Therefore SEO Linkbuilding is known to be the most productive way of advertising your product. Customarily, link echange is free of charge, Since it results in mutual benefit for the website owners. But nowadays due to the importance of Page Ranking it has taken a different business perspective.

Why SEO Linkbuilding?

Getting to the top of Google’s rankinglist is gaining Google’s trust, which your competitor might not be entitled to. The buildingblock of developing a trustful relationship is by convincing other websites to post a link of your website. These links will increase the value of your website. The more relevant a link is the more valued your website be. To be successful in the online business you need to get links to increase your website credibility.

Some SEO Linkbuilding tips for  example:

  • Go for qualitatively good linkbuilding partners
  • Observe competitors
  • Don’t link for the sake of linking
  • Work hard

Read more about SEO

Read more about SEO bureau Connect  your World

Contact SEO specialist Den Haag

Contact Linkbuilding specialist Den Haag

 Herman Geertsema is the owner of SEO bureau Connect your World from Den Haag. He is an experienced SEO specialist and Content Marketing expert. He is ready to serve the international organizations and business in the region of Den Haag, Amsterdam, Rotterdam, Utrecht and Breda. Do you have any questions for me? Or do you want to hire me as a SEO specialist? Surf to My Contactpage and call or e-mail me.