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Is social media important for SEO?

Is social media important for SEO?

Social media marketing, Den Haag, Voorburg, Rijswijk

Social media marketing & SEO

Social media marketing has become integral to the way we use the internet to sell our business. Important content is not only linked. it is shared, liked, tweeted and pinned. How people use the internet has drastically changed and this hasn’t gone unnoticed over at the Googleplex. Many of the independent studies on Google’s ranking algorithm show a large correlation with high ranking pages having strong social media activity.

What is SEO?

Search Engine Optimization or SEO is a method of improving positions in natural (non paid) search consequences in search engines. The higher the internet site is, the greater humans see it.SEO Strategy, SEO Audit

Social media & SEO rankings

While the offical stance from Google is that they do not directly use social signals in their algorithms, the SEO community pretty much agress it is certainly a factor in achieving great SEO rankings. Dissagreements aside, I can tell from my own experience, sites with large social followings consistently het higher SEO rankings in a shorter timeframe.

Backlinks

Not only can you use social media marketing to build social activitity to increase your overall SEO strength, you can use social media to regularly create backlinks that are free and easy to build. It also increases referral traffic back to your site and engages previous customers. As a rule social media should be a part of every SEO project or even every social media marketing project.

Facebook & SEO

Facebook is the world’s most popular social network. What’s popular on Facebook is essentiallt a snapshot of public opinion and Google have noted this by making Facebook activity a very strong factor in their algorithm. You should consider using Facebook for every SEO project. If you have only the time or budget to use one social network in your SEO strategy, use Facebook.

Share content

To improve your site’s Facebook social activitiy, share content from your own site on your Facebook page on a regular basis. Each time you do this, you receive more exposure from your fanbase and you also build ip social activity around the content on your site. Be careful to mix this up with relevant engaging not commercial content for your user base, so you don’t turn them off and maintain high levels of engagement. Examples include infographics, quotes, photo’s and so on.

Social media marketing: build up your audience

Build up your audience by including a Facebook follow button on your site, your e-mail signatures, and your thank you or succes pages. if you want to speed up building your audience, you can use Facebook advertising to build up a relevant audience of local customers. That is a good strategy if your competitors in the rankings have a larger following and you are looking to beat them. You can also use Facebook advertising tin incease exposure for your posts, or even run advertising campaigns for a promotional offer. Facebook advertising stands out as a great wy to build up an audience, social activitity and referral sales for projects with a budget.

Twitter & SEO

If you do Social Media marketing you will need a Twitter account. Twitter is filled with discussion on the world’s latest news and events. In many cases groundbreaking news stories are released on twitter before the world’s major news outlets. Google have recognized this and use Twitter activitity in their algorithm. While it may not be as strong as other social networks, you can use Twitter to build up your overall SEO strength. Twitter is a great social netwerk to weave into your SEO strategy as you can schedule a lot of your tweets in advance without coming across as too spammy, and manage your account with only a small committment of time and effort.

If you want to encourage site visitors to tweet your content for you, include a tweet this page link on every page or blog post on your website.

LinkedIn & SEO

LinkedIn is the social network for professionals. Therefore a businesspage on LinkedIn is a must have in your Social media marketing strategy. Besides that you also have the chance to advertise on LinkedIn. Besides this you could share your content with your professional colleagues in groups meant for people with similar skills. Ask people you have contact with to like your businesspage on LinkedIn.

SEO & Youtube

More and more people prefer to watch a movie in stead of reading a blog or article. In a SEO perspective we must mention that Youtube is a Google company. A presence on Youtube is necessary for excellent SEO rankings.

Other social networks

Let’s face it we would all love to play around on social networks all day, but we don’t have the spare time to be always looking for great ideas and sharing them endlessly on social media accounts. If you have limited resources focus on Facebook, Youtube and Twitter.

If you are looking for an extra edge, doing SEO for a large brand or maybe you have an army of helpers waiting for your command, you can gain significant boosts by expanding your social activity to several social media sites.

Pinterest & SEO

Pinterest has become one of the fastest growing social networks in a very short timeframe. Pinterest fast growing userbase is primarly made up of women. The site has effectively tunred into a giant shopping list of wish list items. If your target audience is women, you should be on Pinterest.

Instagram & SEO

Initiallt a mobile app to help users make their photos look pretty.. Instagram has skyrocketed from fledgling mobile app to competing with major social networks in just a few years. Instagram limits the amount of links you can post, which essentially means the links from your profile on instagram are much more powerful. If you work in a fashion or image heavy industry, Instagram is a must have social network to incorporate into your SEO and overall digital strategy.

Social media marketing analytics

If you invest time and effort building up your social media profiles, you will want to track your results so you can separate the parts of your strategy that are succesful and not so successful.

Social media analytics is different compared to other web analytics, because social analytics are geared to measuring the conversation and interaction of your fan base with your brand.

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Herman Ggeertsema is the owner of SEO & Content Marketing agency Connect your World in The Hague. He is an experienced SEO consultant & Content Marketing specialist.

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