We know now there are many consumers who will purchase just about anything online, especially when SEO reviews and recommendations are present from those who have purchased before them.
When seeking a product a search often includes the word reviews. So be sure to include them in your SEO strategy, as well as a page that will qualify as a landing page, if you don’t include reviews beside each product.
Making SEO reviews for your product is a great way to increase your traffic. By creating a review of the product, targeting the product keywords and getting backlinks to the reviews to enhance its search rating, you can create an inset for buying and directing those viewers appropriately.
Reviews on third party websites can be very vital to your business. You can be in any business; mostly everybody is looking for some feedback or review about a product or service. For example this review can be for a new book, a new car or a holiday.
We know now that consumers are willing to purchase just about anything online, especially when reviews and recommendations are present from those who have purchased before them. There are many websites like tripadvisor.com or yelp.com that include customer reviews. Those with the most reviews with the highest ranking automaticallt appear or can be selected by user filters on the site.
The succes of your business depends on the reviews of your customers and those who have experience with your company, used your service, and bought your products. Reviews can be about everything, best offer, ease of purchase. Your website has to be seen to be proactively connected directly with customers.
The Google & Bing Search engines have begun to integrate various rating and review systems into organic search results. Google used to post their own reviews until 2012 when they move to integrate Zagat reviews. Bing integrates Yelp reviews. The bottomline is even if the players change, customers care about reviews, so search engines care about reviews. Search engines are now smart enough to tell the difference between positive and negative feedback. This impacts search results as a consequence. If you are very good at what you do, you may want to link to review sites from your website. the last thing you want is to only have negative ratings out there. They are seen by your customers and calculated by search engines. You can start monitoring your brand with Google alerts.
Website visitors validate the value of what the website offers by their actions. Clicks, views, reviews, votes, requests, purchases, comments, shares, likes and recommendations to others are the ultimate reward for providing your taregt audience with what they want, the way and the price they want it at.
Far too many companies think they have to have millions of visitors to make their brand an online succes. Likely accidental visitors typically leave a site immediately erasing potential gain earned from that visit. Not only does this behavior reduce the overall performance metrics of a website. It also negatively affets search performance. Therefore it is best to only target potential customers, people who are looking for your product, service or the information only you have.
Herman Geertsema is the owner of SEO bureau Connect your World located in The Hague. He is an experienced SEO specialist & Content Marketing expert. Connect your World execute assignments in the The Hague, Amsterdam, Rotterdam, Utrecht & Breda regions. Do you have a question? Or do you want to hire a SEO specialist? Surf to My Contact Page and call or mail me.