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Category Archive SEO strategy

Web analytics in a nutshell

Google Analytics, SEO
Google Analytics, SEO

How to measure the succes of your website

Web analytics changed how we do business in the 21 century. Now we can find valuable insights into customers, including what was previously difficult or impossible to discover, including information on website visitors, demographics, interests, online behaviors and more. We can find out what works and what doesn’t, cut underperforming marketing campaigns and increase budgets for winning campaigns. Simply put, web analytics have made it easier to grow almost any business. read on for a quick guide covering the nuts and bolts of web analytics, and how to put web analytics to work for your business.

Google Analytics, SEO
Google Analytics, SEO

Google Analytics: why use it?

You may have already heard about Google Analytics. Google Analytics is the web analytics platform used by the majority of websites. It has its specialities, but it is the best readily available, allround analytics tool available for understanding site traffic. And the best part, it is free.

Website monitoring

If you don’t have Google Analytics installed, install Google Analytics now and then kick your web developer. Without Google Analytics set up, growing a business online is like trying to pilot an airplane blindfolded. Without Google Analytics it is difficult to find out what works and what doesn’t, identify issues and solve them before they turn into bigger issues, and get a sense for the general direction your business is headed. Google Analytics is usefulness for monitoring the performance of a business and is applicable to about 95% of businesses.

Google Analytics, SEO
Google Analytics, SEO

How to use Google Analytics?

Let me tell you something abruptly. On it’s own, most data is useless. You heard correctly, for real awareness and insights, we need to be able to compare data and identify trends over time. There are two ways to analyze and understand data in Google Analytics in reference to time:

Compare two data ranges

Click on the date field input in Google Analytics. Enter two timeframes and you can compare them both. Usefull date comparisons include comparing this week’s performance to last week’s performance, last month’s performance to the same month the previous year.

Look at the charts over a long time frame

Simply look at the charts over the longest time period possible and look for trends, without comparing date ranges. This is not so effective for finding hard to find information or identifying granular insights, but this approach is useful for a bird’s eye view of the direction your traffic is heading.

Seasonality

Seasonality is a factor affecting many businesses. Sometimes you may see a downturn in traffic, but this may not necessarily indicate your site is performing poorly. It could be that your market experiences a downward trend in certain months. If your business is experiencing a downward trend, use the compare two date ranges approach and compare the current month’s traffic to the same month last year. If you are seeing increases, then you know your website is performing well, irrespective of seasonable trends.

Web analytics: acquisition

Acquisition is an area of Google Analytics any business owner or marketer should spend a lot of time reviewing. The acquisition section of Analytics breaks down where your site traffic is coming from. Without keeping a close eye on your traffic sources, it is almost impossible to make informed judgments about the performance of your site or your marketing.

In a SEO perspective you will hope for a traffic increase by organic search.

The Organic Search Report is essential for monitoring your performance in search engines like Google. Within the organic Search report, you can actually see how many times you received a visitor from a search engine.

Segments

Imagine if you could narrow down to a particular segment of your audience, such as paid traffic, search engine traffic, mobile traffic, Ipad users and so on, and instantly see how many inquiries these users have made, how much time they are spending on your site, what country, they are from, and how many sales they are making. This feature exists and is called Segments.

Segments & audiences

Segments are powerful. With segments you can identify portions of your audience that potentially generate more inquiries of sales than other customers. You can even identify portions of your audience having difficulty using your site, and get insights to fix these areas for better performance.

Web analytics terms explained

What is a pageview?

A pageview is counted each time a user loads a page on your site.

What is a unique pageview?

Similar to a pageview, but if one user loads a page several times it will only be considered on e unique pageview.

What is a session?

A session is what occurs when a visitor arrives at the site, and then at some point closes the browser. If that visitor returns again, this is counted as an additional session.

What is a user in Google Analytics?

If a user visits your website, and then returns at a later stage, this is counted as one unique user.

What is a conversion rate?

One of the most important metrics to monitor is your site conversion rate. A conversion rate is the percentage of users completing a dseired action. The action could be filling out an inquiry form, downloading a product or buying something from you. If you receive 1000 visitors and thirty of those visitors complete a sale, this means you will have a conversion rate of three percent.

What is a goal in Web analytics?

Goals are custom goals you can set up within Google Analytics to track particular business goals or targets you may have for your website.

What is a bounce rate?

If a visitor visits your website, and then leaves without visiting any more pages, this is a bounce. The percentage of visitors who bounce is your bounce rate.

A common question among marketers and business owners is: what is a good bounce rate? There is no general rule. Bounce rates vary greatly between sites and industries. If you find a particular page with a very high bounce rate above 70%, this could be a indicator the visitors do not like the content or they experiencing technical issues.

Call tracking

Tracking and attributing phone calls to marketing channels was previously and arduous task for the local or international marketer, but finally it is now both and cheap and easy to track the source of phone calls in your marketing campaigns.

Key points for implementing call tracking

If you rely on SEO or local SEO, it is important to keep your real phone number displayed on your website, for both users and Google bots. NAP have to consistent. Otherwise it will hurt your SEO rankings negatively.

Web Analytics & SEO

You will find a lot of data in Google Analytics. As a SEO specialist I will find the next metrics important to monitor:

  • Website views
  • Page views
  • Desktop versus mobile
  • Average session time
  • Social/Direct/Organicsearch/Referral

Time on site

The main focus is on the bounce rate and time use of the website. With the help of the bounce rate you gain insight into the extent to which a page stimulates click-throughs on the website. A high bounce rate means that the page does not motivate enough to click through to other pages on the website. Then the visitor has left too quickly. With the use of time you gain insight into the relevance of your content. Relevance of your content is very important for SEO content. A short time commitment indicates that the content present is not interesting enough for the visitor, so that the visitor leaves. It is important to avoid a high bounce rate and a short time commitment.

Returning visitors

In addition to the bounce rate and time use, Google Analytics also provides information about new and returning visitors. For example, you can see where new and returning visitors find you, which is ideal to find out how your SEO keywords score. You can see this by looking at “Searches” under the heading “Search engine optimization” of “Acquisition”. The image below shows an example of the results.

SEO & Content Marketing Blogs

SEO specialist The Hague

Herman Geertsema is the owner of SEO agency Connect your World in The Hague. He is an experienced SEO specialist and Content Marketing expert. Connect your World could help you in the next regions: Amsterdam, Rotterdam, The Hague, Utrecht & Breda. We finished several SEO projects successfully in cities like Leiden, Rijswijk & Delft. A lot of information on this site is in Dutch, but an increasing amount of information is in English.

Improve the SEO of your website with Schema

We will start to get a little more technical with SEO and discuss schema. Do not worry, however because we will be sure to talk through these things. in a way that is easy to understand. By the end of this blog you feel confident in your understanding of each of these things.

Schema markup SEO
Schema markup SEO
What is Schema Mark Up?

Schema is a form of micro data. It is important data for searchengines like Google, Bing and Yahoo. it improves the quality of a search result because search engine have better data to interpet the context of a query.

Meta it is

We are going to be looking into something called the meta. The meta description or meta tag, is the small description that Google shows underneath your title and website link in their search results. Meta simply means meta data. Meta data is information about the content of your website. There are different types of tags that you can use on your site for the small description that shows up in Google search results, and we will be looking into each one of these types over this blog.

Metatags

First we will continue discussing metatags as a whole. Meta data helps SEO, which is why you should know what it is as well as how you should go about it using it. They help SEO by letting Google know what the content of your web page is actually about without Google having to look through your entire site.

First you will want to figure out if your site is using metatags. To do this, right click on your page and when the menu box pops up, click on view page source. When you do this, the page will show you the metatags, if they are being used. If metatags shows up, defintely take the time to look into them. It us important that you understand the metatags that your own site is using. If your metatags are not relevant to your site or if you are not getting the traffic you would like to see and you want to try something new to increase it, consider changing your metatags.

Four types of meta tags

There are four main types of metatags that people commonly use and that show good success rates in most cases. The first one is called Meta Keywords Attribute. This meta tag is a list of keywords that you want your site to show up in the Google Search results for. The keywords should also be used in your content of course, but putting them in a metatags can help as well. The second one is calles Title tag. This metatag shows the title of your website and can help you to show up in the results when someone searches for the title of your page on Google. The next type is called a meta description attribute. This type has a short description of the content of your page within the tag. The last main type is called a Meta robots attribute and this helps those spiders and crawlers know exactly what to do when they get to your site.

Metatags are useful in Schema

Each of these types of metatags have their own time and place to be used. However some are are much more useful than others.

Schema markup SEO
Schema markup SEO

Meta keyword attribute

For example Meta keywords attribute is not as useful as it used to be. This is because people used to just type in random keywords that they knew would generate a lot of search results even if the words had nothing to do with the content of their site. Google figured this trick out, and now does not put as much weight on Meta keyword attribute because they need their search results to always be relevant and helpful to the people who are using their search tool online.

Meta descriptions attribute

Meta descriptions attribute is a lot more helpful in Schema. With this tool Google still puts quite a bit of weight on what you right as your description. This makes this type of meta tag a good tool to use to make your site show up in the searches that you need to be visible in.

Meta robots attribute

This helpful as well since it tells the spiders and crawlers what to do with your site. This also helps you to show up in the search results that you need and want to be in the most.

Title tags

Title tags are the most helpful of all of the types of metatags. These have a high power when looking into the Google search results. They are also something that can be seen by people when they are looking at the Google search results. These are actually the things that make the titles of links to sites show up in Google’s results list.

Metatags, Schema & SEO

Even if you are a beginner you can use meta tags to better your search engine optimization or your SEO.

Schema tools

JSON-LD

The first thing we are goig to look into is called JSON-LD. This is a linked data tool. It allows for people to click on one site and then be brought through multiple other sites. It is easy to implement on your own site and it is easy for your readers to read as well.

RDFa

The next tool is called RDFa. RDFa is a tool that stands for resource description framework in attributes. RDFa works with attributes of sites and tells what these attributes are through extenions to more sources of data. This should be capable of providing Google with even more information about your site than typical meta tags can do.

Microdata

Microdata can be used to describe yourself as well. This is a tool that simply gives names to different pieces of the content on your site to allow it to show up in different Google search result lists. For example, if you write one article about cooking on your blog but you typically write about horses, your cooking article may need to show up in a different Google search. This is where microdata can come in handy because it can make that happen to you. This is a tool that is nice for people with multiple businesses or who write a blog about more than one topic.

Schema.org

Schema.org is another tool that can be used. This tool can add a list of different vocabulary words to your site’s tags. This can take different pieces of your site, like content, rating, on your location and add them all into tags for your website. This can help you to show up in more Google searches while keeping your results in relevant places at all times.

Pros of Schema markup

  • Searchengines understand your site’s content better
  • A strong boost to your brand presence online with Schema.
  • Improved CTR.
  • Rich search results in the SERP. Adding a price or a menu of a restaurant or product details.
  • Your videos can be played right from search.
  • Improved SEO rankings.

Overall Schema conclusions

It is clear that there are quite a few tools that can use use your SEO. We have covered the best and most helpful tools in this blog. These tools seem difficult to use at first, but if you practice with it, it will become easier and easier.

Read more about SEO

SEO specialist The Hague

Herman Geertsema is the owner of SEO buro Connect your World in The Hague. He is an experienced SEO specialist and Content Marketing expert. He works at assignments in the Amsterdam, Rotterdam, Utrecht, Breda and The Hague region in cities like Leiden, Delft & Rijswijk.

Local SEO for local businesses

Lokale SEO, Lokale SEO tips, local SEO, lokale vindbaarheid
Lokale SEO, Lokale SEO tips, local SEO, lokale vindbaarheid

Why use local SEO?

Unless you are living under a rock, you have seen listing for local businesses appearing at the top of search results in Google and Google Maps. Local listings, previously known as Google page listings, then rebranded as Google + pages, now known as Google My Business Listings. However they will be titled next, they are a powerful marketing tool for small businesses.

Local SEO statistics

  • 4 in 5 consumers use search engines to find local information.
  • 50% of consumers who conducted a local search on their smartphone visited a store within a day.
  • 18% of local searches on a smartphone lead to a purchase within a day
What is local SEO?

Local SEO or Local search differ from traditional organic search resultts by representing a local business instead of a normal web page, and appearing at the top of the search results and on map listings.

A higher SEO ranking with local SEO

User can get business contact details, opening hours and reviews and find the information they need quickly and easily, instead of having to dig around a clunky business site.

The local listings can be a powerful tool to attract traffic. In many cases, local listings can lead to many more inquiries than regular SEO rankings. But does this mean you should scrap traditional SEO in favor of local SEO? No, you can do both and potentially double the amount of potential traffic you can receive.

How to rank high with local SEO

Ranking high with local SEO takes a different approach than traditional SEO. Google’s algorithm is looking for a different set of signals to determine the popularity of a business to decide how high to rank in the search results.

If you think about it, if a restaurant is really popular in a city, a whole bunch of links from all over the world probably isn’t the best factor to determine how valuable the business is to the local area.

A better indicator of the importance would be mentions of the business’s name and phone number across the web, customer reviews and details on the website that show the business is based in the area being searched.

Google most important SEO ranking factors for local listings

  • Proximity of address to the area being searched
  • Proper Google My Business category associations
  • Quality and authority of inbound links
  • Consistency of citations on primary sources like Google My Business, your website etc….
  • Domain authority of the website
  • Product / service keyword in Google My Business title
  • Quality and authority of structured citations
  • Consistency of citations on Tier 1 citation sources like the most prominent business directories
  • Click through rate from search results

Moz annual Local Search Ranking Factors survey

if you want to rank high in the local search results, all you have to do is ensure your site and Google My Business page have more of these features than your competitors.

Getting started with local SEO

To get started, the first stop is to create your business page on Google My Business. Complete every area of your profile as possible. This means creating a detailed description of your business, available payment methods and so on. the more information you complete the more you increase your chances of ranking your page higher.

When creating your business listing, make sure you choose the most accurate category for your business.

Building citations

Citations are the links of local SEO. A citation occurs earch time your name, address, phonenumber is mentioned on the web. The more citations you have, the more likely your site will rank high. The easiest places to build citations are the many local business directories avalaible for businesses. While there’s many online directories for creating business listings, the following websites would be a good start for a business:

Building reviews

Citations and reviews are the linkbuilding of Local SEO. If you are only building citations, you only have half of the equation covered. To rank highly you need to ensure your business accumulates online reviews.

Many businesses struggle with this. This is because it is tough to get customers to fill out reviews! You have to make it easy for your customers.

Include linjks to your business Google My Business page on your website, e-mail signatures, flyers and business cards, prompting customers to leave a review. Encourage customers at the end of each sale of transaction to leave a review. By creating every opportunity possible for customers to leave a review, you can significantly increase reviews. But whatever you do, don’t buy reviews. This is a quick way to get into Google’s naughty books. Purchased reviews can be picked up by Google’s filters and are likely to be excluded from your business profile anyways.

Supercharging local SEO with photos and videos

For better or worse, for many people, talking selfies and photos of what they are eating for dinner has become a daily habit and it comes with no surprise Google are capitalizing on this ubiquitous trend. Late August 2017 Google enabled video and uploads from the general public to Google Business Listings on Google Maps. An underused marketing opportunity. A local business owner can use this to their advantage.

Why are photo’s and videos important for local business?

Whether or not the number of photo’s and video’s uploaded to a Google Business listing is a ranking factor in unknown. It wouldn’t be suprising if it is, it would be a solid indicator of the popularity and activity of a local business. But you can be sure Google will stay tight lipped on the matter. Either way the more photos and videos uploaded to your Google Business Page will lead to higher user engagement with your profile, which will likely lead to higher rankings.

A picture is worth a thousands words

Customers researching a local restaurant, cafe or hotel are heavily focused on photos when deciding where to go. If you haven’t included photos and videos in your local SEO efforts, you are missing out on a piece of the pie. Here are two simple approached to get amongst the action.

Encourage customers to share their experience at your business

Encouraging customers to share their experience at your business with a photo or video is an effective way to build up authentic photos associated with your page. It will build up the perceived popularity of your business too. Why not take it to the next level and entice customers with a free drink or discount off their meal by sharing their experience?

Lokale SEO, Lokale SEO tips, local SEO, lokale vindbaarheid
Lokale SEO, Lokale SEO tips, local SEO, lokale vindbaarheid

Local SEO: photos

Add photos to your business profile yourself. If your are running a restaurant, hotel, cafe or any other local type business for that matter you should have a handful of professional looking photos uploaded to your profile at a bare minimum. So customers know what to look forward to when visiting your business or what they are missing out on.

SEO & Content Marketing Blogs

Is social media important for SEO?

social media marketing, SEO
social media marketing

Social media marketing & SEO

Social media marketing has become integral to the way we use the internet to sell our business. Important content is not only linked. it is shared, liked, tweeted and pinned. How people use the internet has drastically changed and this hasn’t gone unnoticed over at the Googleplex. Many of the independent studies on Google’s ranking algorithm show a large correlation with high ranking pages having strong social media activity.

What is SEO?

Search Engine Optimization or SEO is a method of improving positions in natural (non paid) search consequences in search engines. The higher the internet site is, the greater humans see it.SEO Strategy, SEO Audit

Social media & SEO rankings

While the offical stance from Google is that they do not directly use social signals in their algorithms, the SEO community pretty much agress it is certainly a factor in achieving great SEO rankings. Dissagreements aside, I can tell from my own experience, sites with large social followings consistently het higher SEO rankings in a shorter timeframe.

Not only can you use social media marketing to build social activitity to increase your overall SEO strength, you can use social media to regularly create backlinks that are free and easy to build. It also increases referral traffic back to your site and engages previous customers. As a rule social media should be a part of every SEO project or even every social media marketing project.

Facebook & SEO

Facebook is the world’s most popular social network. What’s popular on Facebook is essentiallt a snapshot of public opinion and Google have noted this by making Facebook activity a very strong factor in their algorithm. You should consider using Facebook for every SEO project. If you have only the time or budget to use one social network in your SEO strategy, use Facebook.

Share content

To improve your site’s Facebook social activitiy, share content from your own site on your Facebook page on a regular basis. Each time you do this, you receive more exposure from your fanbase and you also build ip social activity around the content on your site. Be careful to mix this up with relevant engaging not commercial content for your user base, so you don’t turn them off and maintain high levels of engagement. Examples include infographics, quotes, photo’s and so on.

Social media marketing: build up your audience

Build up your audience by including a Facebook follow button on your site, your e-mail signatures, and your thank you or succes pages. if you want to speed up building your audience, you can use Facebook advertising to build up a relevant audience of local customers. That is a good strategy if your competitors in the rankings have a larger following and you are looking to beat them. You can also use Facebook advertising tin incease exposure for your posts, or even run advertising campaigns for a promotional offer. Facebook advertising stands out as a great wy to build up an audience, social activitity and referral sales for projects with a budget.

Twitter & SEO

If you do Social Media marketing you will need a Twitter account. Twitter is filled with discussion on the world’s latest news and events. In many cases groundbreaking news stories are released on twitter before the world’s major news outlets. Google have recognized this and use Twitter activitity in their algorithm. While it may not be as strong as other social networks, you can use Twitter to build up your overall SEO strength. Twitter is a great social netwerk to weave into your SEO strategy as you can schedule a lot of your tweets in advance without coming across as too spammy, and manage your account with only a small committment of time and effort. If you want to encourage site visitors to tweet your content for you, include a tweet this page link on every page or blog post on your website.

LinkedIn & SEO

LinkedIn is the social network for professionals. Therefore a businesspage on LinkedIn is a must have in your Social media marketing strategy. Besides that you also have the chance to advertise on LinkedIn. Besides this you could share your content with your professional colleagues in groups meant for people with similar skills. Ask people you have contact with to like your businesspage on LinkedIn.

SEO & Youtube

More and more people prefer to watch a movie in stead of reading a blog or article. In a SEO perspective we must mention that Youtube is a Google company. A presence on Youtube is necessary for excellent SEO rankings.

Other social networks

Let’s face it we would all love to play around on social networks all day, but we don’t have the spare time to be always looking for great ideas and sharing them endlessly on social media accounts. If you have limited resources focus on Facebook, Youtube and Twitter. If you are looking for an extra edge, doing SEO for a large brand or maybe you have an army of helpers waiting for your command, you can gain significant boosts by expanding your social activity to several social media sites.

Pinterest & SEO

Pinterest has become one of the fastest growing social networks in a very short timeframe. Pinterest fast growing userbase is primarly made up of women. The site has effectively tunred into a giant shopping list of wish list items. If your target audience is women, you should be on Pinterest.

Instagram & SEO

Initiallt a mobile app to help users make their photos look pretty.. Instagram has skyrocketed from fledgling mobile app to competing with major social networks in just a few years. Instagram limits the amount of links you can post, which essentially means the links from your profile on instagram are much more powerful. If you work in a fashion or image heavy industry, Instagram is a must have social network to incorporate into your SEO and overall digital strategy.

Social media marketing analytics

If you invest time and effort building up your social media profiles, you will want to track your results so you can separate the parts of your strategy that are succesful and not so successful.

Social media analytics is different compared to other web analytics, because social analytics are geared to measuring the conversation and interaction of your fan base with your brand.

social media marketing, social media, SEO
social media marketing, social media, SEO

SEO & Content Marketing Blogs

Hire a SEO expert from The Hague

Herman Geertsema is the owner of SEO & Content Marketing agency Connect your World in The Hague. He is an experienced SEO consultant & Content Marketing specialist.

SEO Linkbuilding: how to rank extremely high on Google

SEO Linkbuilding, Linkbuilding uitbesteden
SEO Linkbuilding, Linkbuilding uitbesteden

SEO Linkbuilding for an excellent SEO ranking

SEO Link building is still very important to rank high on Google. That’s why we will discuss Linkbuilding in this blog. We will talk about what Linkbuilding is exactly, a dirty little secret that no one tells you about SEO Linkbuilding and how not to use it.

What is Linkbuilding?

SEO Linkbuilding is the process that you use to get other websites and their authors to link to your page.

Linkbuilding The Hague

Remember, this is the factor that Google gives the most power to when ranking you in their search engine resultts, so it really is very important if you want your SEO to be succesful.

Building links both brings new visitors to your website and therefore adds to your traffic, and also adds to your level of authority when Google looks into your page. it shows that other people on the internet like your information and that they trust you. It shows that your content is beneficial, useful and readable. It proves to Google that you probably have many of the important SEO factors, because people would not li8nk to you if you did not have these.

It is important to know that there are two ways to get people to link to your site and that they are defintely not equal in their benefits. The first way that you can get linked to is to purchase backlinks. You can go online and pay a person or a company to link to your website. This process is not ideal and should be avoided if possible. This can make you have links to your website that are from low quality places. It can even get your site blocked or banned for using this method of backlinking. This is because Google wants their resultts to actually be useful and have real authority, not authority that you can purchase on the internet.

The natural way of SEO Linkbuilding

The way that you should get people to link to your website is called the natural way. This process is difficult and it takes time and mabye even a little bit of luck, but it helps your SEO greatly so it is very worth it. It is also important to note that even though you are getting links naturally, not all links are as helpful as others. Links give you better credibility when they are put in a larger website that has great SEO. If you get linked to in a site like Heineken, for example, this would be huge. Not only does Heineken have a huge following, that would possibly click on your link and be turned into your traffic, but they are also a big turstable source in the eyes of Google. When Google sees you linked to popular or well visited websites, they give you a higher ranking in their search results, that if you were linked to in a smaller less visited page.

It is important to remember however that anynatural link is better than nothing. These links are still factored into your Google rankings. Even if it is just a link from a small business in your area, it is much better than having no links at all in terms of your SEO. So SEO Linkbuilding is very important as you can see. It is important because it brings new visitors to your website. It is also important because it improves your credibility in the eyes of Google, which in turn allows you and your website to rank higher.

Dirty little Linkbuilding secret

The big secret in SEO Linkbuilding is that Google is watching what you are trying to do. They are watching you and they are trying to stop you. This is because they want their results to be completely natural and they they do not want you to have control over their systems. Because of this, pay attention to the tools and tricks that Google knows about and avoid them. For example, buying links actually used to work until Google found out and made it a process that you want to avoid at all costs. Pay attention to Google and what they are doing at the time.

Anchor text

When you put a link in your webpage you can decide if you want that link to simply show the url of the source or if you want to appear as something else that can be clicked on. You can make any words a clickable link with this tool. Anchor text allows you to put links in your content without losing its readability. It is also an easy way to tell people what the link is about., as well as an easy way to give them the site you are referring to just as they are reading about it an actually need it. Anchor text also looks much more professional that a clickable link that displays an entire url in the middle of yourwebpage content.

Anchor text optimization strategy

For more in depth information about anchor text, read this blog: The latest anchor text optimization strategy

Anchor text also helps your SEO

The words that you choose to use for your clickable link tell Google what the content of the link is about. They use the words that you use for the link in order to decide what the content of the link actually is without ever needing to go to the linked site. Anchor text also has the ability to show up at the end of a link’s url. When it shows up there, it allows the url to show what the content of the link is. Google can use this information to tell what the linked site is about as well.

Six types of anchor text

  1. Exact match: This type of anchor text displays the exact same keyword that is used for the page that is being linked to. This ensures that it tells the reader what the link will be about.
  2. Partial match: This includes words that are similar to the keyword on the page being linked to, but not the exact same word or phrase. It still shows what the site will be about, however, just not in such an axact and precise way.
  3. Branded: This type of achor text shows the name of the site or brand that is being linked to.
  4. Naked link: This is simply using the url and not choosing a specific word or phrase.
  5. Generic: Click here, read more etc..
  6. Images: The source for images that are aites are typically put in achor text fashion, allows readers to click on the links to see where the photo came from and allowing for the writers to give credit to the photographers.

Some achor text tips

  • To make the bext anchor text, make sure that it is a word or a short phrase.
  • Don’t make the anchor text to long. This looks not professional.
  • Be sure the content you are linking to is relevant and useful.

How to start with SEO Linkbuilding

One of the easiest linkbuilding strategies is to simply ask people you know if the could link to your website on their webpage. You can ask family members or friends who have a blog or you could even ask local business that are in a related field to your content. You need a little bit careful with this strategy, because you only want related and relevant websites to link to your content.

Blogs & Guestblogging

Also consider following along with other blogs that are similar to your website or your content. If your comment on their blogs often, they may start to notice you. They may then ceck on your page and they may like it someday even decide to link to it. This is not a way that has guaranteed results. But it is a beginner strategy that is definitely at least worth a try. Guestblogging is timeconsuming, but it a very often used SEO Linkbuilding strategy. Therefore choose wisely where to put your blog on.

Some other Linkbuilding strategies

  • Make use of blog directories and business directories and listings
  • Ask customers to review you or to link to you online
  • You can also consider whatever you make or sell to a blogger for free and asking them to write a review in return. If your product goes to a blogger that has good SEO and a well established following, it will be a link that will help your Google ranking for sure.
  • You can even consider contributing to sites like Wikipedia. This is often used as a reliable and useful source to get a link from.
  • One things that you can do is be the first person online to cover a topic or a news story. This is tricky but if you will succeed it will likely get a lot of links.

Conclusion Linkbuilding

We have covered a lot of information on linkbuilding. We talked about what Linkbuilding is and why it is so important. Hereinafter we looked into how you can get links, strategies that actually work for each experience level. Next we discussed what you should avoid when trying to get linked to. With this information you will be able to be linked to in many ways and boost your SEO ranking in Google. We are sure that you will find success with Linkbuilding in Google.

SEO & Linkbuilding Blogs

Hire a SEO expert

Herman Geertsema is the owner of SEO & Content Marketing Agency Connect your World from The Hague, The Netherlands. He is a SEO expert and contentmarketing specialist for many years. We offer our services in the next regions: The Hague, Amsterdam, Rotterdam, Utrecht & Breda. Any questions or want to hire me? Please visit my contactpage.

Keyword research: the most important step of SEO

SEO Keyword Research

Keyword research

SEO Keyword Research is the most important thing to know about and to use and implement correctly when looking into your SEO. In this article we will look into SEO keywords more in detail. We will discuss what keywords are, why SEO Keyword research is so important and how to find the most relevant keywords and how to use them.

What is a keyword?

A keyword is word what explains your article. It is a word that when someone types it into the Google searchbar, you would like your article in one of the top spots in the results. It is a word that when searched, your webpage would be an accurate result that would give searchers the excact information that they were looking to find.

Why are keywords so important?

Keywords are the way that Google decides what searches will lead to your page. The other SEO factors that Google uses determines your ranking within the resultts, but your keywords are the reason why you are found in that specific result list at all. Without keywords you would not turn up in the right search results. SEO Keyword Research, Zoekwoordenonderzoek

What are longtail keywords?

‘Longtail keywords’ are when a person searches for something using a number of words, potentially even a question or something similar. Long tail keywords tend to have less competition and therefore are easier to rank for. Users searching using ‘longtail keywords’ are usually searching for something in particular. They already know what they want.

You would not be found where you want your readers to find you. Google would not know if your content was relevant to your main subjects. With an excellent SEO Keyword Research you are able to prevent this. Overall keywords are your way to have control over where you show up in search engine results. They allow you to appear in certain searches and not in others. They put the control of this in your own hands.

Search intent

Search intent has become a very relevant ranking factor in Google the last couple of years. Search intent is all about finding the right piece of information. In this case take a look at this report called: SEO and Intent 2020: new study reveals true state of search. You will find the answer about two questions:

  • What do searchers look for in the search results?
  • And how accurately do those reflect search intent?

SEO Keyword Research: how do you start?

First you have to do some research on your keywords. Researching your keywords allows you to see what other results come up to with the keywords that you are thinking of using. You can do this type of SEO Keyword Research by simply typing in your word or phrase in to the Google search bar and looking at the lists of results in the SERP.

You can do another type of SEO keyword research as well. You can use certain websites and type in your keyword. They will help you to know which keyword will generate the most traffic to your website.

Another way to tell you if a keyword is good or not is to buy a sample campaign from a site like Google Ad Words. This would basically be buying and advertisement that would show up based on the keyword that you chose. You could make the traffic that came from clicking the ad redirect to your website. By doing this you would be able to tell how much traffic was generated by the keyword and if it was useful or not.

How to find and chose the right SEO Keywords

A good way to find keywords is to use an online tool that will help you to generate a massive list of them. There are free tools like Ubersuggest and paid tools. In such tools you will find normally how much traffic is generated from each keyword and how much competition you have in ranking for a specific keyword.

SEO Keyword Research is the first step of On page SEO

Through On Page SEO Google knows what your website is all about. With the right keywords you will make it easier for Google to understand what the subject is of a page or website. You can use keywords in the text, titles, tags, url and in the keyphrase and metadescription.

Site structure

The first reason why the site structure is that important is because it makes good experience for the people who visit your website. This is important because the more people that are happy with your website, the more people will return. Another benefit of a good sitestructure is that spiders or crawlers are able to navigate your webpage better and more easier and find more information, which allows you to rank higher in Google resultts without much effort.

How does Google notice your SEO keywords?

It will be helpful if you put a keyword in your first paragraph and in your last paragraph in order for Google to notice them. You can also pay attention to your keyword density (The keyword for this page is SEO Keyword Research -:) ). This is the percentage of keywords you use in comparison to the rest of the words you use in your article.

Readability

Readability keeps visitors coming back to your website. Use keywords wisely, so you will have the right content on the right page. Keyword spamming is therefore not a smart action.

SEO Keyword Research checklist

  • Use well researched and effective keywords.
  • Pay attention to keyword placement.
  • Be aware of keyword density.
  • Use title tags.
  • Have a clear sitestructure.
  • Structure your url’s as well.
  • Put your site menu in your header.
  • Implement a logical structure to your website.
  • Pay attention to pagespeed.
  • Make sure you have no duplicate content on your website.
  • Take care of a readable and usable website.
  • Pay attention to mobile friendliness.
  • Write strong content, not just keywords.
  • Consider using Content Marketing.
  • Try to get featured in Google’s snippets by using question keywords.
  • Use a keyword once. Otherwise you compete with two pages of yourself.

SEO & Content Marketing Blogs

SEO bureau Den Haag

Herman Geertsema is the owner of SEO bureau Connect your World from The Hague. He is an excellent SEO specialist and Content marketing expert. Connect your World accepts assignments in area of The Hague, Amsterdam, Rotterdam, Breda and Utrecht. Do you have a question about SEO Keyword Research? Or do you want to hire me as a SEO specialist? Please surf to My Contact Page and call or e-mail me.

Sitestructure of a website is crucial for SEO

interne links, ux design
interne links, ux design

The sitestructure is one of the key parts of your optimisation. If you get this part right, you will save yourself a lot of time and trouble in the future.

Website performance

Firstly, an important step is to ensure that your website performs well with all the major search engines. By using the clearly defined structure of our overall website, as well as in the individual pages that make up the website, we are providing effective signposts to both visitors and search engines. HTML has long had semantic tags that help to define what type of content is being presented <h1>, <p>, <u1>, <li> and <img> are all semantic elements that should, in theory tell us what type of content to expect within them.

Visual first approach

Sometimes though web designers use tags purely for their inherent visual attributes. For example an <h1> tag might simply be emploed to make a piece of text big and bold, rather than because the content within the tag is actually the main heading for the page. Another way is what may visualu appear to be a heading might actually be just standard paragraph text that has had a <strong> tag wrapped around it.

Good sitestructure serves many purposes

The visual first approach however misses all the benefits of a semantic structure where the content is defined by structure. As a result search engines will have a hard time understanding how to break down the content on your website. Therefore we recommended you always carefully the structure of your page. The most important pieces of content on a page should be marked up with <H1> tag, the second most important with an <H2> and so on.

SEO tip

Use one <H1> per page and not more than four <H2> tags per page.

The three click rule

When it comes to planning site architecture, content organization and a building a sitemap of your website, you want to make sure that no piece of content is ever more than three clicks away from the homepage.

Breadcrumb trail

A breadcrumb trail is a series of text links moving from left to right that shows visitors where in the website they are, and gives them a fast and easy way of navigating back to any of the previous pages.

Breadcrumbs are a vital part of the design of your website as they will help with the websites overall usability and search engine optimisation (SEO). the reason breadcrumb trails are so valuable from a search engine optimisation standpoint is that you are able to use your keywords in the anchortext and link those through to the most valuable page. This increases the value of your chosen keywords within your internal linking profile, which in turn helps to indicate the relevance of your website to the search engines.

SEO tip

When using the breadcrumbs remember to:

  • use keywords in the breadcrumb links
  • sturcture it with the homepage on the left
  • ensure all your links go the right place

The Homepage

You have approximately two or three seconds to capture your visitors attention, no matter what page they land on. As the front door of your website, the homepage must achieve the following in that time.

  • Let visitors know they have to come to the right place
  • Include data for search engines
  • engage visitors
  • Promote clicks to other pages or other action steps

When a visitor leaves quickly time on site is reduced. When a visitor leaves without clicking on any other page, this affect the bounce result. This also assessed by Google’s algorithm when ranking your website in search engine results.

Every page is a homepage

Every page is a potential landing page. Visitors will not always enter your website by way of the homepage. They could arrive on any page of the website depending on the results of how a search or how social media referral is made.

Time is not on your side: take care of an excellent sitestructure

Time is valuable. You must reward website visitors for visiting your website. If you do not provide the information, solution, or answer they are seeking in a timely fashion they will move on to another website; most likely that of your competitors! And statistics show that they will not return. Most consumers expect a web page to load in two to three seconds.

Images that work

Web pages without any pictures look bland, but that ‘s no excuse for covering your webpage with decorative effects. The number and size of pictures on a website directly affects how long it takes to download a particular website. So you need to be selective in what you use, and make sure those images maximises the value for the visitor.While it is oke to use some decorative images, the best pictures are those that inform or entertain and they help you to tell your story, for example:

  • Your logo
  • Pictures of the products you are selling or writing about
  • Photo’s of your company’s shops or places you are providing information about it.
  • Photo’s of yourself, the people of your team
  • Illustrations that help explain a tutorial
  • Cartoon strips
  • Artistics photos, if you built the site to share them

SEO tip

How big do you need the picture to be? You can easily shrink digital pictures but can not enlarge them without losing quality. So start with the highest quality image you can find. Don’t forgetpictures are protected by copyright.

What is internal linking?

An internal link is a link that go from one page on a domain to a different page on the same domain. They are mostly used in main navigation. These type of links are useful for three reasons: 1. They allow users to navigate a website. 2. They help establish information hierarchy for the given website. 3. They help spread linkequity (ranking power) around websites. Internal links are most useful for establishing site architecture and spreading link equity.

Internal linking

One of the most important optimisation opportunities you have is to develop a simple and direct internal linking strategy. How you link from one page to another is very important. Many sites significantly improve their rankings based on a strong internal linking strategy.

SEO tip

Most internal links will have ‘click here’ as the anchor text but this is pointless and adds no relevance to your website whatsever. Instead of using ‘click here’ as the anchor text you should be using the relevant keywords for that page, as this will add relevance and help Google to see what the page is about. Internal linking provides direct access to your webpages in order of importance.

  • Include links to all of your main category pages from your homepage by placing links in a navigation menu.
  • This menu should be available on each page of your website. You can place links to the pages in your website footer or by creating an extra large footer.
  • Include the keywords in the links where possible. This tells Google what content can be found on the other site of the link and reinforces your internal linking strategy.

Internal links are very important because they allow for easy access to your content by search engine spiders and can transfer Google PR between pages.

SEO internal linking

Internal linking not only helps the search engine spiders index your page, but is also helps visitors find other related content within your site. Extremely important links are those within the body of your articles. This type of internal links helps to increase indexing of your website as well as the rankings of individual pages.

Design and lay out

The design and lay out of a website makes the all important first impression about the site. There are sites which are too fancy and regular surfers will just reach on those sites and then will exit them very quickly without even making a single stick.

Search engines are very smart, but after all they are only software and not human beings who can read the intent behind their interests. If you make your site too complicated then the search engine will not be able to analyse the content of your site properly and finally, indexing, would not be efficient and this will result in a low ranking.

SEO tip

  • More text content than html elements
  • No frames
  • No Javascript internal
  • Don’t use unnecessary directories
  • No flash unless absolutely necessary

Sitestructure: Formatting

Make sure that Google and other major search engines are reading the text of your page prior to reading other page elements such as navigational items. Using frames makes your site noticeably slower to load and taking users more to navigate: it also makes it more difficult for crawlers and spiders to access the information contained within the frames.

Sitemaps

If you want to help yourself and at the same time help Google, then you must include a Google sitemap. A sitemap is a single page on your website that provides access to all the other pages on your site, at least the most important ones. Sitemaps serve two purposes. First they make it easy for visitors to assess the content on your site, and second, they enable search engines to spider your site much quicker.

Spiderman eh Spiders

When the spider arrives at your website, it will read the first page of your website and then start looking at your navigation links, which should include a link to your sitemap. When the search engine spider reaches your sitemap, it begins visiting and indexing each link contained on your map. It is a good idea to have more than an index on your sitemap. Try to include short paragraphs of descriptive text for each link. Which of course should contain your keywords.

Some search engines require an xml based sitemap. Creating an xml based sitemap is not difficult at all.

Having Google sitemaps will offer you these benefits for your sitestructure

  • Understanding Google’s view of your site
  • Diagnosing potential problems with your website
  • Seeing how Google crawls and indexes your website
  • learning what search phrases bring traffic to your website
  • Monitoring the performance of your website.

Sitestructure: Page and file names

One of the simplest methods to improve your search engine optimisation is to look at the way you name your files and pages. Page names are the names of the specific pages on your website. A page name identifies and separates that page from others on your website.

Page names should be properly optimized so that they can assisst Google in deciding what your pages are about and determining their relevance. This will help Google to decide the relevance of each page both in terms of your website theme and whether it should show the page in its results.

To optimize your page and file names you simply need to know what keywords you are trying to target for each page and try to use them in the page and file names where relevant. It is important to remember that you should not just stuff keywords in, your purpose is to add relevance, not to mislead.

SEO tip

  • Filesnames should preferably be short and descriptive
  • Do not use more than 3-4 words in file names and seperate them with hyphens rather than underlining
  • Keep the filesize fewer than 101K though, because Google chops off almost everything greater than that.

Sitestructure: Redirects

Redirects are important in updating or changing a website and so must be used correctly. There are a few different types of redirects but we will only be concentrating on one type the 301 redirect. The 301 redirect is the most search engine friendly way to redirect traffic from one page to another. We recommended using a 301 redirect if you want to:

  • Change a page filename
  • Move a page to another location on your website
  • Move your whole website to another server

SEO & Content Marketing Blogs

Contact SEO specialist Den Haag

Herman Geertsema is the owner of SEO bureau Connect your World from The Hague. He is an experienced SEO specialist & Content Marketing expert. Connect your World execute assignments in the region of The Hague, Utrecht, Amsterdam, Rotterdam en Breda. Do you have a question or do you want me to hire as a SEO specialist? Surf to my contactpage and call or e-mail me. Look at my Facebook account & Twitter account to collect more information about SEO & Content Marketing.

SEO checklist

Met deze SEO checklist in de hand verbeter je de vindbaarheid van je website.

Linkbuilding Strategy of a SEO specialist

SEO linkbuilding
SEO linkbuilding

Linkbuilding is a critical SEO factor

In this SEO Linkbuilding strategy you will read about the do’s and don’ts in a SEO Linkbuilding strategy. Linkbuilding is critical for most SEO campaigns because to really simplify it, links count as votes and the more votes you have, the higher you rank.

What is Linkbuilding?

Linkbuilding is all about increasing your site’s popularity. If your site link is available on a high ranking website, then you have a very big chance that your site will be indexed within 24 hours. Achieving a top ranking for your website is based on a combination of on page factors, the quality of inbound links, link authority and link text.

With SEO Linkbuilding efforts it is essential to avoid Google penalties. Your rankings will be downgraded if you have one. For example spamming links are very bad and avoid to remove a lot of them at once. Look at the website https://backlinkwatch.com for a decent source of data for links that were pointed at a website sometime in the past.

Google penalty

Let’s say your website ranking is at the top of Google one day and the next day you are on page 9. It’s highly likely that you got penalized. Using Google Webmaster is also a good way to figure out if your site received a penalty. Herefore you will get a message about unnatural links.

  1. Never build a link on a website that exists solely for the sake of selling links. Links that point out to your website from a deindex site are bad news.
  2. Do’nt go for anythingcheap or automated.
  3. Avoid any type of service in which you get an article posted all over the web (except for a press release) spinning service and other things like that.
  4. Don’t join any link trading networks in which you pay some kind of fee to swap links with other websites or any similar structure.
  5. Do not worry too much about the nofollow tag which supposedly tells Google not to follow a link and not to count the link as a vote. a no follow link from a high quality website is of great importance.
  6. Don’t obsess about anchortekst. Take care of natural anchorteksts.

Poor SEO Linkbuilding

Poor backlinks include:

  • Backlinks on low quality pages. These include any page that does not offer much value or has no real purpose other than provide a backlink..
  • Backlinks on spammy websites: Any website in a bad neighborhood should be avoided.
  • Backlink are off topic and irrelevant pages.
  • Large numbers of backlinks all using identical keyword rich anchor text.
  1. Sign up for all prominent directories in your industry.
  2. Create a profile on all the high quality major directories like Yelp, Angies List, Thumbtack, YP.com, Citysearch etc..
  3. Create a Youtube channel and upload some video’s. Link to your website from the video descriptions and channel homepage.
  4. Sign up for a BBB listing like https://www.bbb.org.
  5. Have a social media presence on sites like like Facebook and Twitter and link them back to your site.
  6. Go after all the really easy links that you can think of. Maybe your webdesign company is willing to link to you from their portfolio.
  7. Use press release services like http://service.prweb.com
  8. The page containing the link relates to the page it links to.
  9. This page containing the link is a high quality page, with high quality content.
  10. The link is in the body of the article and contextual.
  11. There are very few outbound links to other websites on the same page.
  12. The page your link appears on has a lot of human interaction like social shares and comments)
  13. You do not control the backlink.

Other SEO Linkbuilding strategies

  • Join or create a tight network of other small business owners and exchange links.
  • Place banner ads or text links on forums, online newspapers, magazines and high traffic blogs.
  • A lot of local charities will have a sponsor page, or might even display your logo and website link from their homepage.
  • use article posting with a link on really high quality websites like Forbes, Entrepreneur.com or the Huffington Post.
  • Develop relationships with other webmasters

Best SEO Linkbuilding strategies to follow

Building links on pages that Google actually knows about it. Sometimes a page looks great at first glance but Google hasn’t even indexed it. Simply go to Google and type for example info:yahoo.com. Manually building high quality links on high quality websites and not relying on anything spammy, automated or low quality. That is the best Linkbuilding strategy for you.

Adding expert quotes/Thought Leadership

Quoting an expert is one of my favorites to boost content linkability and shareability. It’s quick and easy. When you write out of your expertise area, adding a quote of a thought-leader gives your content more credibility, value and it will boost its linking potential. Depending on how influential your company is, you can either select an existing quote or reach out to the specialists and ask for a new one.

SEO tip: If you decide to go with a pre-existing quote, contact the expert in advance to confirm it. This way, you are sure that they still stand by that opinion, plus, they’re okay with you quoting them. Remember, while quoting experts is a good idea, you also need to find the right expert and the right quote. This is how it works:

  • If your brand has a big audience, I recommend starting by checking your current followers and subscribers across the different channels, including social media. You might not know it, but there’s a reasonable chance you’ll find real influencers among people who follow you.
  • Another way is to analyze the websites that link back to your site. To do that, you can use Moz Link Explorer that will show the list of URLs that are referring to your website. Chances are, some of those authors can be pretty influential in their niche.
  • At last, you could use BuzzSumo in your Linkbuilding strategy to find relevant influencers to contact. For example, you could export a list of bloggers who are contributing to the industry-leading blogs.

SEO & Content Marketing Blogs

Hire a SEO specialist in The Hague

Herman Geertsema is the owner of SEO agency Connect your World from The Hague. He is an experienced SEO specialist & Content Marketing expert. Connect your World execute assignments in The Hague and the regions Rotterdam, Amsterdam, Utrecht & Breda. Do you have a question about a Linkbuilding strategy? Or do you want to hire me as a SEO specialist? Please surf to My Contactpage and call or e-mail me.

Local SEO important to improve a website

Local SEO, Lokale SEO
Local SEO, Lokale SEO
What is Local SEO?

Local Search Engine Optimization is a part of SEO that focuses on optimizing a website to be found in local search results in your city or region. Local search encompasses all those remarkable search terms that scream local, such as: plumber near me. This starts with claiming a business listing and install & implement Google My Business.

Local SEO is strategically important

Local SEO is important, because an astounding 46 percent of all Google searches are local. Is your website strategically optimized for local search? If not, you’ve come to the right place! If your organization operates in physical locations, it’s imperative to your marketing and SEO strategy that you continuously optimize and update your website for local SEO.

Here are the key components to ensure your website will be improved by Local SEO.

1. Google My Business is the main Local SEO ranking factor

A study from 2016 found that 56 percent of local retailers haven’t claimed their Google My Business listing, so doing this is your first step if you haven’t already done so. Once you’ve claimed your listing, it’s time to ensure that it is fully completed and optimized. The last step and this will be ongoing is to frequently check your business listing to make sure all information is accurate and up to date. Google allows anyone to suggest edits and make changes to your listing, so it’s super important to ensure your business information is always 100 percent accurate.

Be sure to include:

  • Name
  • Address
  • Phone number
  • Website url
  • Hours of operation
  • Website
  • Photos of your location, products, etc
  • Accurate, specific category listings

Use the Posts option on a regular basis to share business news and other interesting facts. It is important to use a link to your website in the posts. On the other hand is a link of your Google My Business account on your website very useful.

Why is Google My Business that important?

According to a new study of Bright Local an average business receives 59 actions from their GMB listings each month. 5% of a Google My Business listing views result in a website click, call or direction request.

Local SEO, Lokale SEO
Local SEO, Lokale SEO

2. Structured data: Add Schema Markup

Schema markup helps Google match your business to local searchers. Although schema doesn’t directly impact rankings, it does help Google organize your data and it helps your data show up in relevant search results. The best part? You don’t have to be a developer or know code to implement schema markup! This is a great resource with steps of implementing schema markup for your local business. Place your schema markup wherever you describe your business on your website. If your organization has multiple locations, you’ll want to add schema markup to each city page.

3. Refresh NAP Citations

NAP stands for name, address, and phone number, and it’s critical that this information matches up everywhere it appears on your website, as well as on the web in general.

4. Add your business to local directories

There are thousands of directories online for nearly every industry you could think of. Adding your business to relevant directories helps not only from an SEO standpoint (hello, backlinks!), but will also help ensure that wherever your searchers are searching for local businesses, you’ll be on the list! The key is to make sure that every single listing matches exactly what’s on your website and Google My Business.

5. Get reviews add them and respond

We all know reviews are incredibly important and powerful marketing tools for every single business out there, and they also help with local SEO! A 2017 study found that GMB reviews were the second-most influential ranking factor for local businesses meaning the more rave reviews you can get, the higher you’ll start to rank in search. Once you have a few solid reviews, add them to your website.

6. Find local search terms and create local content

At the end of the day, it all comes back to creating relevant, useful content. There are several ways to do keyword research, but make sure you’re doing your research on a local level. Once you’ve identified local search terms, start implementing those keywords into your content for example blogs, infographics and videos.

SEO is a long term strategy

Although there are other things you can do to supplement your local SEO strategy, if you implement all of the above into your website, you’ll be well on your way to ranking locally in your desired locations. And always remember: SEO is a long term game.

7. Make a Facebook Business Page

Because of its size Facebook is a sort of directory in its own right. However there are more advantages to it than just a listing. Many consumers use Facebook as a search engine today, vetting business and opportunities via the social platform. If your company doesn’t have any sort of presence on it, then it looks like you may not exist. Be sure to create a business page with accurate contact information and update it regularly. Google will notice that you’re in a specific area and boost your local SEO rankings. Include photos, reviews, and details about your business for customers to engage with.

Connect your World in English

SEO & Content Marketing Blogs

Hire a SEO Specialist Den Haag

Herman Geertsema is the owner of SEO bureau Connect your World from The Hague. He is an experienced SEO specialist and Content Marketing expert. Connect your World execute assignments in the Den Haag, Amsterdam, Rotterdam, Utrecht and Breda region. Do you have a question? or do you want to hire me as a SEO specialist? Surf to my Contact Page and call or e-mail me.


Seven ways to generate more Website traffic

Linkbuilding Den Haag, SEO linkbuilding
Linkbuilding Den Haag, SEO linkbuilding

Website traffic is important in SEO

Website traffic is what all websites need. However developing just a website on the web these days, does not make much sense these days. With the infact increasing number of websites, worldwide individual websites all suffer from decreasing visitors if they get any at all. That is why webmasters try different techniques to attract visitors to their websites and gradually these techniques have emerged into strategies, that people use in order to generate traffic on a regular basis.

More visitors more conversion excellent SEO

Allthough according to the philosophy that if more vistors arriving on your website this would result in more conversion from visitors into customers. Rather it requires some start techniques to attract only relevant or potential visitors on your website. Many marketing forums and blogs communicate various strategies in the hope to generate more traffic to your site. But it is important to figure out which strategies work for you and your web business.

SEO techniques to generate traffic

By the way there are various ways that can generate potential traffic to your websites, some of these may seem awkward in implementing but at the end of the day if these techniques are implemented perfectly, they can be highly productive.

1. Pubic recognition, SEO authority

In short public recognition of your website is a good way to generate traffic. In this kind of strategy you actually create awareness about your website which eventually reaches the potential visitors who visit your website. However public recognition is a broader term , as several strategies have emerged which include for example website banner exchange, social media pages, and viral marketing. In addition to press releases or guest blogging on a larger website than yours, can give massive spotlight to your website as well with the result of more website traffic.

2. Classified advertisement

Futhermore many marketing professionals have discouraged to use promotional techniques like posting free classified advertisement to your website. However there are some tools of the trade, that can work best for your business. With this in mind offering free classified posting on your website can generate great amount of potential traffic if applied with good effective techniques.

website trafic, Content Marketing, Contentmarketingstrategie
website trafic, Content Marketing, Contentmarketingstrategie

3. SEO blogging will increase website traffic

To conclude with blog posting is widely used mode of creating backlinks to your website. It also supports your website SEO ranking on searchengines like Google. However it is important to be cautious because web masters do dislike spamming. So be aware of duplicate content.

4. Posting on Craigslist

Although many webdevelopers have misused to generate traffic to their sites in the past, but if used smartly, it is a productive method of attracting visitors and can help you a lot in providing good quality traffic.

5. Promotional game

Are you the one who is selling your own product? Then this lesson will work best for your. For promotional activity you can distribute your product to well known marketers or marketing forum to get publicity and good worth of mouth popularity. Eventually this will increase traffic to your site. But for this to happen you have to confirm the quality of your product and ensure that it is a competitive standard.

6. Subscribers

This lesson has gained amounts of popularity among the webdevelopers. The unique feature of this method is building and maintaining long term profitable relationship with your visitors. Of all the traffic generation methods, this precise system is well known for not only attracting new visitors but also sustaining them for future and this correlation is mutally beneficial.

7. SEO Linkbuilding is widely used

A widely used methodology from recent past by the marketers from all over the world, reciprocal link exchange is presently also a productive method attracting visitors to your website. This linkbuilding technique works in a 3 way linking system or through driving the traffic from the authority sites to your website.

Linkbuilding principles to generate website traffic

Linkbuilding is one of the most effective strategies to generate website traffic. It is the process in which banners and images are exchanged among website owners to market each other, resulting in greater probability of being viewed due to greater advertising. Therefore SEO Linkbuilding is known to be the most productive way of advertising your product. Customarily, link echange is free of charge, Since it results in mutual benefit for the website owners. But nowadays due to the importance of Page Ranking it has taken a different business perspective.

Why SEO Linkbuilding?

Getting to the top of Google’s rankinglist is gaining Google’s trust, which your competitor might not be entitled to. The buildingblock of developing a trustful relationship is by convincing other websites to post a link of your website. These links will increase the value of your website. The more relevant a link is the more valued your website be. To be successful in the online business you need to get lots of backlinks to increase your website credibility.

Some SEO Linkbuilding tips for  example:

  • Go for qualitatively good linkbuilding partners
  • Observe competitors
  • Don’t link for the sake of linking
  • Work hard

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Contact SEO specialist Den Haag

Herman Geertsema is the owner of SEO bureau Connect your World from Den Haag. He is an experienced SEO specialist and Content Marketing expert. He is ready to serve the international organizations and business in the region of Den Haag, Amsterdam, Rotterdam, Utrecht and Breda. Do you have any questions for me? Or do you want to hire me as a SEO specialist? Surf to My Contactpage and call or e-mail me.

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