• 06-41226543
  • hermanconnects@gmail.com voor een SEO check

Category ArchiveSEO

Using Twitter to grow your business

Twitter
Twitter can be a great place for your market yourself and see some great results

With more than 313 million active users each month and a demographic that is young too, Twitter can be a great place for you to market yourself and see some great results. Twitter is useful because it helps you to engage with your audience and actually interact with them. This isn’t going to happen if you send out a few tweets a year.

How is Twitter different from the rest?

Each social media site is different and you can’t use the same marketingplan you used for Facebook as for Twitter. There are many different ways that a business can utilize Twitter to reach their needs.

Some of the main ways include:

  • Managing their reputation
  • Branding themselves
  • Networking so they can find other similar business and potential customers in the industry
  • Interacting with their customers and potential customers
  • Driving engagement for some of the promotional activities that they are working on.
  • Sharing the content and information that they have about their business and about their products.

Most of these activities have something to do with interactions

Twitter

Twitter strategy

Many marketers have started to ask how they can get more followers on Twitter. But the real question that should be done here is how do you get more active Twitter followers? As any business knows, just because you have a bunch of followers doesn’t mean that they are interacting with you or even seeing the things that your are posting. If you have 100 followers but only 5 of them are active and seeing your posts, that isn’t such a good thing.

Twitter chats

The answer to this problem is twitter chats. these chats have been pushed for a bit of time, but many marketers have been slow to try them out and see what power they can get out of them. But as more people try them, the popularity is growing. getting into these chats now could be a great way for you to see some results with finding not just followers, but active followers. The reason that this tool is so effective is that people who use them are the ones who already are active on Twitter. These followers are great because they are the ones who will reply to the tweet you put up, they will retweet your content, and they can help you spread your message.

Twitter video

Twitter may not be be as advanced with video marketing as you will see with Youtube, but it gives a few options that can be helpful when you want to promote using videos on this site. The first option is to use the native video feature that is already avaiable through Twitter. This feature is going to allow you to record videos that are up to 140 seconds long. Periscope is the second option. This is a live streaming app that twitter actually owns. Periscope can integrate your content into twitter, which means that if you do a live stream, this is going to show up on the Twitter feeds for your followers. This option attracts more attention from your potential customers because they can watch you, ask you questions and so such more.

Twitter checklist

  1. Always plan ahead. Take care of holiday’s and special events like Halloween in the US or Koningsdag in The Netherlands.
  2. Make sure that your tweets are always conversational. Twitter is meant to communicate and to interact with the people who are interested in you.
  3. Make some of your tweets questions to your followers rather than just posting news all of the time.
  4. Try to get about 30-40% of your tweets into replies to other people.
  5. When you want to add a link into your tweet, add in at least a line of your own insight. This hepls to spark the conversation a bit more and will make it more likely that others will respond to your tweet.
  6. Try to tweet directly to the audience.
  7. Create a good tweeting strategy and schedule.
  8. Set some measurable goals, objectives and milestones

Wasting money

In fact at least 41% of companies state that they really don’t know if their efforts in Social Media are working or not. This is never a good thing because it means that these many companies are wasting money.

Paid advertising

Twitter ads are great for helping you get a good message out in front of the users, the ones who are the most likely to show some interest in your brand and in your products. According to Twitter engagement has increased by 69% while the cost per ad engagement has dropped by 28%. You could use promoted tweets. These types of tweets are simply tweets that you are ngoing to pay to get displayed to people on Twitter who are not following you yet.

Promoted account

Another option that you can work with is a promoted account. These are sometimes knows as followers campaign. They will make it easier for you to promote the account you are using for business to targeted users who aren’t following you yet. promoted trends give you the opportunity to promote a hashtag of your choice at the top of this list, so it gains a lot more visibility. At last we have automated ads.

Conclusion

Twitter is a great way for you to promote your business and open up communication with your customersin a way that isn’t just found with other sites. With Twitter you will spend time in conversations with your customers, interacting with them and more. Twitter should be a part of your Makreting campaign.

Meer lezen over SEO & Social Media

Hire a SEO specialist in The Hague

Herman Geertsema is the owner of SEO agency Connect your World in The Hague. He is an experienced SEO specialist and Content Marketing expert. Connect your World is ready to help you in the regions of The Hague, Amsterdam, Rotterdam, Utrecht & Breda. Do you have a question or do you want to hire me as a SEO specialist? Please surf to My Contactpage and call or e-mail me.

How to improve a website with Local SEO

Local SEO, Lokale SEO, SEO bureau Den Haag, SEO specialist Den Haag

Local SEO is important, because an astounding 46 percent of all Google searches are local. Is your website strategically optimized for local search? If not, you’ve come to the right place! If your organization operates in physical locations, it’s imperative to your marketing and SEO strategy that you continuously optimize and update your website for local SEO.

Here are the key components to ensure your website is will be improved by Local SEO.

Google My Business is the main Local SEO ranking factor

A study from 2016 found that 56 percent of local retailers haven’t claimed their Google My Business listing, so doing this is your first step if you haven’t already done so. Once you’ve claimed your listing, it’s time to ensure that it is fully completed and optimized. The last step and this will be ongoing is to frequently check your business listing to make sure all information is accurate and up to date. Google allows anyone to suggest edits and make changes to your listing, so it’s super important to ensure your business information is always 100 percent accurate.

Structured data: Add Schema Markup

Schema markup helps Google match your business to local searchers. Although schema doesn’t directly impact rankings, it does help Google organize your data and it helps your data show up in relevant search results. The best part? You don’t have to be a developer or know code to implement schema markup! This is a great resource with steps of implementing schema markup for your local business. Place your schema markup wherever you describe your business on your website. If your organization has multiple locations, you’ll want to add schema markup to each city page.

Refresh NAP Citations

NAP stands for name, address, and phone number, and it’s critical that this information matches up everywhere it appears on your website, as well as on the web in general.

Add Your Business to Local Directories

There are thousands of directories online for nearly every industry you could think of. Adding your business to relevant directories helps not only from an SEO standpoint (hello, backlinks!), but will also help ensure that wherever your searchers are searching for local businesses, you’ll be on the list! The key is to make sure that every single listing matches exactly what’s on your website and Google My Business.

Get reviews add them and respond

We all know reviews are incredibly important and powerful marketing tools for every single business out there, and they also help with local SEO! A 2017 study found that GMB reviews were the second-most influential ranking factor for local businesses meaning the more rave reviews you can get, the higher you’ll start to rank in search. Once you have a few solid reviews, add them to your website.

Find local search terms and create local content

At the end of the day, it all comes back to creating relevant, useful content. There are several ways to do keyword research, but make sure you’re doing your research on a local level. Once you’ve identified local search terms, start implementing those keywords into your content for example blogs, infographics and videos.

Although there are other things you can do to supplement your local SEO strategy, if you implement all of the above into your website, you’ll be well on your way to ranking locally in your desired locations. And always remember: SEO is a long term game.

Connect your World in English

Read more about SEO

Hire a SEO Specialist Den Haag

Herman Geertsema is the owner of SEO bureau Connect your World from The Hague. He is an experienced SEO specialist and Content Marketing expert. Connect your World execute assignments in the Den Haag, Amsterdam, Rotterdam, Utrecht and Breda region. Do you have a question? or do you want to hire me as a SEO specialist? Surf to my Contact Page and call or e-mail me.


Five really Bad SEO strategies

Bad SEO strategies

1. Duplication of Content

Bad SEO Strategies will ruin your SEO ranking, Duplication of Content is the first of the five Bad SEO strategies. The first temptation for many would be SEO optimizers is to duplicate content from succesful websites. This strategy is akin to copying your neighbor’s test answers in grade school. Google will not be ranking your work highly in their search results. The reason for this is that the content already exists in cyberspace. Because of this Google find no reason at all to index your page higher tham any others already in existence. However your business will suffer in the future.

2. Too many ads above the  information

The second one of the bad SEO strategies is too many ads above the information. It is another temptation for many bloggers to put a bunch of ads above the information they wish to convey. because these sites only generate income off of ads. They are naturally encouraged to have advertisements. However too many ads, pop ups and scrolling ads really diminshes the value of one’s content and will increase the bounce rate of your work. Ads in general are to be avoided unless you are not selling a product of service. If you have too many ads on your page, you will find that the click through rate will drop in consequence. When this rate drops too low, Google will rank your page lower and you will receive less money from advertisements online.

3. Relying on invisible text

This is another bad SEO strategy that many websites and webpages implemented in the past. For example if the website’s background were white, a clever strategy would be to type in the most popular keywords and phrases also in white, hence concealing the text. Invisible text is the practice of concealing information by ensuring that the text and background are the same color. This is a bad practice because should a user accidentally highlight the text, they would know that the site is not thrustworthy. Google and other search engines are also getting much better at distinguishing between text meant to be part of the webpage and invisble text. Finally invisible text is probably the best display of inadequate content.

4. Keyword stuffing is a bad SEO  strategy

Repeating the samen popular keywords over and over again increases your Google ranking at the expense of sales, clicks and advertisement value. Humans are very quick to recognize patterns, especially simple ones. They will quickly jump off your website if they see you are doing this. Furthermore Google and other search engines are getting much better at recognizing increasingly high repetitive rates in some pages, which may also adversely affect your webpages rankings online.

5. Too many ingoing and outgoing  links

This is one of the most seen bad SEO strategies. What once was a decent strategy, and still may be for many web developers, has been overused in recent history. Ingoing links refer to those links that are found in other websites that them to yours. Sometimes these can be bought, but Google’s algorithm seems to figure out really quickly which links are spurious in their connection, meaning that you will lose your ranking among their webpages. While Google’s algorithm for ranking pages is proprietary their system must have some sort of code the recognizes synonyms and will determine if a link on one website is unrelated to the webpage it is taking the user to. These sorts of ingoing links will likely trick Google’s algorithm for a short time but ultimately suffer worse consuences later on when Google finds out your strategy.

Bad SEO Strategies: Outgoing Links

The opposite is also true: outgoing links are those hyperlinks meant to take the user to another webpage. Havinf too many of these on your webpage is also bad as it indicates to Google that you may be accepting payment for having these links on your webpage. However if you have to use outgoing links it is always a good idea to add a nofollow tag. These tags tell search engines not to follow your outgoing link, and illustrates that your own wepage may be more trustworthy.

Hire a SEO specialist The Hague

Herman Geertsema is the owner of SEO Bureau Connect your World from The Hague. He is an experienced SEO specialist & Content Marketing expert. Connect your World will do assignments in the region of The Hague, Amsterdam, Rotterdam, Utrecht & Breda. Do you have a question? Or do you want me to hire as a SEO specialist? Surf to My Contactpage and call or mail me.

SEO Blogs

Seven ways to generate more Website trafic

Linkbuilding, SEO Linkbuilding, website traffic
Linkbuilding is nog steeds van belang voor een hoge ranking in Google.

Website traffic is what all websites need. However developing just a website on the web these days, does not make much sense these days. With the infact increasing number of websites, worldwide individual websites all suffer from decreasing visitors if they get any at all. That is why webmasters try different techniques to attract visitors to their websites and gradually these techniques have emerged into strategies, that people use in order to generate traffic on a regular basis.

More visitors more conversion excellent SEO

Allthough according to the philosophy that if more vistors arriving on your website this would result in more conversion from visitors into customers. Rather it requires some start techniques to attract only relevant or potential visitors on your website. Many marketing forums and blogs communicate various strategies in the hope to generate more traffic to your site. But it is important to figure out which strategies work for you and your web business.

SEO techniques to generate traffic

By the way there are various ways that can generate potential traffic to your websites, some of these may seem awkward in implementing but at the end of the day if these techniques are implemented perfectly, they can be highly productive.

1. Pubic recognition, SEO authority

In short public recognition of your website is a good way to generate traffic. In this kind of strategy you actually create awareness about your website which eventually reaches the potential visitors who visit your website. However public recognition is a broader term , as several strategies have emerged which include for example website banner exchange, social media pages, and viral marketing. In addition to press releases or guest blogging on a larger website than yours, can give massive spotlight to your website as well with the result of more website traffic.

2. Classified advertisement

Futhermore many marketing professionals have discouraged to use promotional techniques like posting free classified advertisement to your website. However there are some tools of the trade, that can work best for your business. With this in mind offering free classified posting on your website can generate great amount of potential traffic if applied with good effective techniques.

3. Increase website traffic by blogging

To conclude with blog posting is widely used mode of creating backlinks to your website. It also supports your website SEO ranking on searchengines like Google. However it is important to be cautious because web masters do dislike spamming. So be aware of duplicate content.

4. Posting on Craigslist

Although many webdevelopers have misused to generate traffic to their sites in the past, but if used smartly, it is a productive method of attracting visitors and can help you a lot in providing good quality traffic.

5. Promotional game

Are you the one who is selling your own product? Then this lesson will work best for your. For promotional activity you can distribute your product to well known marketers or marketing forum to get publicity and good worth of mouth popularity. Eventually this will increase traffic to your site. But for this to happen you have to confirm the quality of your product and ensure that it is a competitive standard.

6. Subscribers

This lesson has gained amounts of popularity among the webdevelopers. The unique feature of this method is building and maintaining long term profitable relationship with your visitors. Of all the traffic generation methods, this precise system is well known for not only attracting new visitors but also sustaining them for future and this correlation is mutally beneficial.

7. SEO Linkbuilding is widely used

A widely used methodology from recent past by the marketers from all over the world, reciprocal link exchange is presently also a productive method attracting visitors to your website. This linkbuilding technique works in a 3 way linking system or through driving the traffic from the authority sites to your website.

Linkbuilding principles to generate website traffic

Linkbuilding is one of the most effective strategies to generate website traffic. It is the process in which banners and images are exchanged among website owners to market each other, resulting in greater probability of being viewed due to greater advertising. Therefore SEO Linkbuilding is known to be the most productive way of advertising your product. Customarily, link echange is free of charge, Since it results in mutual benefit for the website owners. But nowadays due to the importance of Page Ranking it has taken a different business perspective.

Why SEO Linkbuilding?

Getting to the top of Google’s rankinglist is gaining Google’s trust, which your competitor might not be entitled to. The buildingblock of developing a trustful relationship is by convincing other websites to post a link of your website. These links will increase the value of your website. The more relevant a link is the more valued your website be. To be successful in the online business you need to get links to increase your website credibility.

Some SEO Linkbuilding tips for  example:

  • Go for qualitatively good linkbuilding partners
  • Observe competitors
  • Don’t link for the sake of linking
  • Work hard

Read more about SEO

Read more about SEO bureau Connect  your World

Contact SEO specialist Den Haag

Contact Linkbuilding specialist Den Haag

 Herman Geertsema is the owner of SEO bureau Connect your World from Den Haag. He is an experienced SEO specialist and Content Marketing expert. He is ready to serve the international organizations and business in the region of Den Haag, Amsterdam, Rotterdam, Utrecht and Breda. Do you have any questions for me? Or do you want to hire me as a SEO specialist? Surf to My Contactpage and call or e-mail me.

SEO Strategy issues? This is the solution

The Hague SEO
Flags in The Hague

Your SEO strategy doesn’t work, this is why

With SEO (Search Engine Optimization) you can get free visitors through the search results of Google or search engines like Bing and Yahoo. But sometimes SEO does not seem to work. How is that possible and what can you do about it? Improve your SEO strategy with the solutions mentioned below.

SEO Problems and how to solve them

Search Engine Optimization is a valuable way to get more visitors to your website. There are several reasons to achieve this: Visitors come for free. They are looking for what you offer and they are motivated therefore. They come by themselves and they keep coming, at weekends or evenings all the time. Against all advantages there are several disadvantages. SEO does not always work for everyone. What can you do about it to solve this? 

1. SEO does not work due to bad support

Search Engine Optimization is a long-term issue. SEO does not work if it is not intertwined in your marketing strategy. And it has little support internally. You achieve with SEO the most, when everyone within the organization is aware of the importance of it. And in any case is familiar with the basis and the investment that it requires. You immediately prevent large SEO blunders on the site by ignorant colleagues.

2. The SEO strategy does not work due to defective technology

SEO is about 3 things: 1. technology, 2. content and 3. authority. If the technique of your website is not in order, you immediately make a false start. Search engines can not or only partially index the information on your site. And thus the information is not stored in Google’s index. The pages can not be found through the search results.

To determine whether there are technical obstacles, it is best to conduct an audit. This is a technical scan in which you examine all potentially obstructing factors. You can call in an expert for a technical SEO audit. A good starting point is Google Search Console and Google Analytics. Through this free service, Google will alert you to any technical errors on your site. Through Google Analytics you can see what scores and what not

3. SEO does not work because your message is not correct and relevant

A successful website covers the right message. What is the problem of your potential customer and how do you solve it? 

Before you start working with SEO, determine a clear communication strategy. Who do you want to achieve, what do they want to hear and what do you want to say? Tune your story as good as possible. Then make sure that the basis is correct, the technique of the site and logically log in to the site. Again based on what your readers find important. It’s not about you.

4. SEO does not work because you didn’t do a keyword search

Keywords or search terms are the basis of a findable website. If you focus on the wrong terms, different things can happen: The search term is too competitive and you are not in the top 10. Too few people search with the words and it yields too few visitors. You focus on the wrong words, which attracts the wrong people. The intent of the search terms does not match your content, so visitors quickly drop out. A lot of research is needed in the case of serious search research. Yet it is too important to do half or ignore it.

Put time in serious keyword research before you get excited about making content. On the internet you will find many useful step-by-step plans that help you on your way, such as with ContentKing. Follow the steps and score on terms that many and the right people are looking for. Measure this too, with Google Analytics. And do more of what works.

5. You invest not enough time and money in valuable content

At SEO you can be very busy with technical matters and links to your site. But the most important thing is the content. Because there is no good and valuable information on your site, there is little to find. Google does not show many blog articles in the top 10 for informative searches. They are the most valuable.

Plan time for making valuable content. On a good page, a visitor quickly and comfortably reaches his goal. When making important search terms, always ask yourself why people are looking for it. What do they want to achieve? Then connect it to a valuable page as well as possible. This also has consequences for the layout of the page. Choose images consciously, control the viewing direction and use ‘eye-catching’ buttons.

6. Your SEO Strategy doesn’t work because you do not come out

If you start a star restaurant on a deserted industrial estate, you have little chance of success. You want to be visible with your tent in a beautiful location, where many people come by. And as a cook, you often have to put your head outside the door. Fantastic cooking is one thing, but you also have to show it. Solution. Come out with your website consciously and show yourself to the people you want to reach. That can be anywhere: from Twitter to LinkedIn and from forums to a well-optimized Google My Business page.

Selling at SEO is traditionally done with links. You want related websites to refer to you and preferably with the right words. There are complete studies on the value of a link and you can lose yourself completely, but I would not do that. The best links are the links that provide relevant visitors, people who want to ‘buy’ with you. If you look at it that way, you immediately ensure a natural link profile.

7. SEO doesn’t work because you take too much into account with Google

Is your website for Google or your visitors? Answer 2 do you say? Fortunately, because that’s the way it should be. Search engines are there to unlock information. And because everyone is looking everywhere, they are extremely important to get in touch with the people you want to reach. Do not spam in the footer, to promote certain pages there. Place links in places where visitors expect them, even if this is not ideal for SEO. Do not be afraid to refer to other websites if your visitors are better off. Realize that Google is not a goal. Your goal is satisfied visitors who perform desired actions on your site. Concentrate on a user-friendly website and test it. If you can increase the conversion in this way, SEO will yield more.

8. SEO doesn’t work because you don’t do anything with data

The great thing about online marketing is that you can measure everything. If you do not watch out, it only will become complex and you will stare blindly at the numbers. Or just let yourself be put off by it and you do too little with it. This is a shame, because with data you can focus and adjust your strategy in a very targeted way. You do not only do what you ‘think’ the best, but you can substantiate this with figures. Do not just look at the positions at the search results, because they vary per user, location and device.

Look especially at overall visibility and what visitors then do on your site. Because you earn money from them and not from Google. Search engines only mediate. Learn to work well with a measurement program like Google Analytics and study the figures regularly. Look beyond the bare numbers and add actions to it. You can set goals in Google Analytics. This way you can quickly see through which channels and pages you reach them. Or where visitors drop out because they obviously do not find what they are looking for. Improve your site based on the findings and make it a bit better. Your visitors and indirect search engines appreciate that too.

9. Your SEO strategy doesn’t work because you do not do linkbuilding

Two bars are both equally good. But one has many more recommendations. Which do you choose? It works the same with Google. Stay up to date with the latest articles on SEO? Sign up for free for the e-mail alert and always receive the latest articles your e-mail adress, Sign me up, We deal confidentially with your data. If you do the same as a competitor you do not distinguish yourself. You have to do something different or be better. To the left and to a lesser extent also social media play an important role in this. With the left you increase your authority and popularity. And they are a big part of Google’s algorithm. 

Do not just invest in technical improvement of your site and content creation. Go actively back left. There are hundreds of ways to get them. Valuable content is a good starting point for link building. Create something that others can use – for example, research results, an infographic, visual material – and you have exchange material. Approach others actively too. But always ask the question: what does it mean to them? If you both get better, then there is something to regulate.

SEO does not work automatically … but you can do something about it. Search Engine optimization is not a magical solution for all visitor problems. Scoring in search engines requires perseverance, time and energy. Be aware of this when you start working with SEO. And ensure realistic expectations. With sufficient time, targeted actions and a system to measure the results nothing stands in the way of future SEO success.

Read more about SEO bureau  Connect your World

SEO Blogs:

Contact SEO Specialist Den Haag

The author is Herman Geertsema  and can make and execute a SEO strategy for your business. Herman is the owner of SEO bureau Connect your World in The Hague. He is an experienced SEO specialist & Content Marketing expert. He works in the urban area of The Hague, Amsterdam, Rotterdam, Utrecht en Breda. Do you have a question for me? Or do you want to hire me as a SEO specialist? Surf to my Contact Page and call or mail me.


Notice: Undefined index: sfsi_plus_place_item_gutenberg in /var/www/wp83574/1/connectyourworld.nl/wp-content/plugins/ultimate-social-media-plus/libs/controllers/sfsiocns_OnPosts.php on line 285