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Monthly ArchiveJanuary 2020

Local SEO for local businesses

SEO checklist, SEO specialist Den Haag, SEO bureau Den Haag, Lokale SEO, local SEO
SEO checklist, SEO specialist Den Haag, SEO bureau Den Haag, Lokale SEO

Why use local SEO?

Unless you are living under a rock, you have seen listing for local businesses appearing at the top of search results in Google and Google Maps. Local listings, previously known as Google page listings, then rebranded as Google + pages, now known as Google My Business Listings. However they will be titled next, they are a powerful marketing tool for small businesses.

Local SEO statistics

  • 4 in 5 consumers use search engines to find local information.
  • 50% of consumers who conducted a local search on their smartphone visited a store within a day.
  • 18% of local searches on a smartphone lead to a purchase within a day
What is local SEO?

Local SEO or Local search differ from traditional organic search resultts by representing a local business instead of a normal web page, and appearing at the top of the search results and on map listings.

A higher SEO ranking with local SEO

User can get business contact details, opening hours and reviews and find the information they need quickly and easily, instead of having to dig around a clunky business site.

The local listings can be a powerful tool to attract traffic. In many cases, local listings can lead to many more inquiries than regular SEO rankings. But does this mean you should scrap traditional SEO in favor of local SEO? No, you can do both and potentially double the amount of potential traffic you can receive.

How to rank high with local SEO

Ranking high with local SEO takes a different approach than traditional SEO. Google’s algorithm is looking for a different set of signals to determine the popularity of a business to decide how high to rank in the search results.

If you think about it, if a restaurant is really popular in a city, a whole bunch of links from all over the world probably isn’t the best factor to determine how valuable the business is to the local area.

A better indicator of the importance would be mentions of the business’s name and phone number across the web, customer reviews and details on the website that show the business is based in the area being searched.

Google most important SEO ranking factors for local listings

  • Proximity of address to the area being searched
  • Proper Google My Business category associations
  • Quality and authority of inbound links
  • Consistency of citations on primary sources like Google My Business, your website etc….
  • Domain authority of the website
  • Product / service keyword in Google My Business title
  • Quality and authority of structured citations
  • Consistency of citations on Tier 1 citation sources like the most prominent business directories
  • Click through rate from search results

Moz annual Local Search Ranking Factors survey

if you want to rank high in the local search results, all you have to do is ensure your site and Google My Business page have more of these features than your competitors.

Getting started with local SEO

To get started, the first stop is to create your business page on Google My Business. Complete every area of your profile as possible. This means creating a detailed description of your business, available payment methods and so on. the more information you complete the more you increase your chances of ranking your page higher.

When creating your business listing, make sure you choose the most accurate category for your business.

Building citations

Citations are the links of local SEO. A citation occurs earch time your name, address, phonenumber is mentioned on the web. The more citations you have, the more likely your site will rank high. The easiest places to build citations are the many local business directories avalaible for businesses. While there’s many online directories for creating business listings, the following websites would be a good start for a business:

Building reviews

Citations and reviews are the linkbuilding of Local SEO. If you are only building citations, you only have half of the equation covered. To rank highly you need to ensure your business accumulates online reviews.

Many businesses struggle with this. This is because it is tough to get customers to fill out reviews! You have to make it easy for your customers.

Include linjks to your business Google My Business page on your website, e-mail signatures, flyers and business cards, prompting customers to leave a review. Encourage customers at the end of each sale of transaction to leave a review. By creating every opportunity possible for customers to leave a review, you can significantly increase reviews. But whatever you do, don’t buy reviews. This is a quick way to get into Google’s naughty books. Purchased reviews can be picked up by Google’s filters and are likely to be excluded from your business profile anyways.

Supercharging local SEO with photos and videos

For better or worse, for many people, talking selfies and photos of what they are eating for dinner has become a daily habit and it comes with no surprise Google are capitalizing on this ubiquitous trend. Late August 2017 Google enabled video and uploads from the general public to Google Business Listings on Google Maps. An underused marketing opportunity. A local business owner can use this to their advantage.

Why are photo’s and videos important for local business?

Whether or not the number of photo’s and video’s uploaded to a Google Business listing is a ranking factor in unknown. It wouldn’t be suprising if it is, it would be a solid indicator of the popularity and activity of a local business. But you can be sure Google will stay tight lipped on the matter. Either way the more photos and videos uploaded to your Google Business Page will lead to higher user engagement with your profile, which will likely lead to higher rankings.

A picture is worth a thousands words

Customers researching a local restaurant, cafe or hotel are heavily focused on photos when deciding where to go. If you haven’t included photos and videos in your local SEO efforts, you are missing out on a piece of the pie. Here are two simple approached to get amongst the action.

Encourage customers to share their experience at your business

Encouraging customers to share their experience at your business with a photo or video is an effective way to build up authentic photos associated with your page. It will build up the perceived popularity of your business too. Why not take it to the next level and entice customers with a free drink or discount off their meal by sharing their experience?

Local SEO: photos

Add photos to your business profile yourself. If your are running a restaurant, hotel, cafe or any other local type business for that matter you should have a handful of professional looking photos uploaded to your profile at a bare minimum. So customers know what to look forward to when visiting your business or what they are missing out on.

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Is social media important for SEO?

Social media marketing, Den Haag, Voorburg, Rijswijk

Social media marketing & SEO

Social media marketing has become integral to the way we use the internet to sell our business. Important content is not only linked. it is shared, liked, tweeted and pinned. How people use the internet has drastically changed and this hasn’t gone unnoticed over at the Googleplex. Many of the independent studies on Google’s ranking algorithm show a large correlation with high ranking pages having strong social media activity.

What is SEO?

Search Engine Optimization or SEO is a method of improving positions in natural (non paid) search consequences in search engines. The higher the internet site is, the greater humans see it.SEO Strategy, SEO Audit

Social media & SEO rankings

While the offical stance from Google is that they do not directly use social signals in their algorithms, the SEO community pretty much agress it is certainly a factor in achieving great SEO rankings. Dissagreements aside, I can tell from my own experience, sites with large social followings consistently het higher SEO rankings in a shorter timeframe.


Not only can you use social media marketing to build social activitity to increase your overall SEO strength, you can use social media to regularly create backlinks that are free and easy to build. It also increases referral traffic back to your site and engages previous customers. As a rule social media should be a part of every SEO project or even every social media marketing project.

Facebook & SEO

Facebook is the world’s most popular social network. What’s popular on Facebook is essentiallt a snapshot of public opinion and Google have noted this by making Facebook activity a very strong factor in their algorithm. You should consider using Facebook for every SEO project. If you have only the time or budget to use one social network in your SEO strategy, use Facebook.

Share content

To improve your site’s Facebook social activitiy, share content from your own site on your Facebook page on a regular basis. Each time you do this, you receive more exposure from your fanbase and you also build ip social activity around the content on your site. Be careful to mix this up with relevant engaging not commercial content for your user base, so you don’t turn them off and maintain high levels of engagement. Examples include infographics, quotes, photo’s and so on.

Social media marketing: build up your audience

Build up your audience by including a Facebook follow button on your site, your e-mail signatures, and your thank you or succes pages. if you want to speed up building your audience, you can use Facebook advertising to build up a relevant audience of local customers. That is a good strategy if your competitors in the rankings have a larger following and you are looking to beat them. You can also use Facebook advertising tin incease exposure for your posts, or even run advertising campaigns for a promotional offer. Facebook advertising stands out as a great wy to build up an audience, social activitity and referral sales for projects with a budget.

Twitter & SEO

If you do Social Media marketing you will need a Twitter account. Twitter is filled with discussion on the world’s latest news and events. In many cases groundbreaking news stories are released on twitter before the world’s major news outlets. Google have recognized this and use Twitter activitity in their algorithm. While it may not be as strong as other social networks, you can use Twitter to build up your overall SEO strength. Twitter is a great social netwerk to weave into your SEO strategy as you can schedule a lot of your tweets in advance without coming across as too spammy, and manage your account with only a small committment of time and effort.

If you want to encourage site visitors to tweet your content for you, include a tweet this page link on every page or blog post on your website.

LinkedIn & SEO

LinkedIn is the social network for professionals. Therefore a businesspage on LinkedIn is a must have in your Social media marketing strategy. Besides that you also have the chance to advertise on LinkedIn. Besides this you could share your content with your professional colleagues in groups meant for people with similar skills. Ask people you have contact with to like your businesspage on LinkedIn.

SEO & Youtube

More and more people prefer to watch a movie in stead of reading a blog or article. In a SEO perspective we must mention that Youtube is a Google company. A presence on Youtube is necessary for excellent SEO rankings.

Other social networks

Let’s face it we would all love to play around on social networks all day, but we don’t have the spare time to be always looking for great ideas and sharing them endlessly on social media accounts. If you have limited resources focus on Facebook, Youtube and Twitter.

If you are looking for an extra edge, doing SEO for a large brand or maybe you have an army of helpers waiting for your command, you can gain significant boosts by expanding your social activity to several social media sites.

Pinterest & SEO

Pinterest has become one of the fastest growing social networks in a very short timeframe. Pinterest fast growing userbase is primarly made up of women. The site has effectively tunred into a giant shopping list of wish list items. If your target audience is women, you should be on Pinterest.

Instagram & SEO

Initiallt a mobile app to help users make their photos look pretty.. Instagram has skyrocketed from fledgling mobile app to competing with major social networks in just a few years. Instagram limits the amount of links you can post, which essentially means the links from your profile on instagram are much more powerful. If you work in a fashion or image heavy industry, Instagram is a must have social network to incorporate into your SEO and overall digital strategy.

Social media marketing analytics

If you invest time and effort building up your social media profiles, you will want to track your results so you can separate the parts of your strategy that are succesful and not so successful.

Social media analytics is different compared to other web analytics, because social analytics are geared to measuring the conversation and interaction of your fan base with your brand.

Read more from this SEO expert

Hire a SEO expert from The Hague

Herman Ggeertsema is the owner of SEO & Content Marketing agency Connect your World in The Hague. He is an experienced SEO consultant & Content Marketing specialist.

SEO Linkbuilding: how to rank extremely high on Google

SEO Linkbuilding for an excellent SEO ranking

SEO Link building is still very important to rank high on Google. That’s why we will discuss Linkbuilding in this blog. We will talk about what Linkbuilding is exactly, a dirty little secret that no one tells you about SEO Linkbuilding and how not to use it.

What is Linkbuilding?

SEO Linkbuilding is the process that you use to get other websites and their authors to link to your page.SEO Linkbuilding Google, Linkbuilding Den Haag

Linkbuilding The Hague

Remember, this is the factor that Google gives the most power to when ranking you in their search engine resultts, so it really is very important if you want your SEO to be succesful.

Building links both brings new visitors to your website and therefore adds to your traffic, and also adds to your level of authority when Google looks into your page. it shows that other people on the internet like your information and that they trust you. It shows that your content is beneficial, useful and readable. It proves to Google that you probably have many of the important SEO factors, because people would not li8nk to you if you did not have these.

Two ways to purchase backlinks

It is important to know that there are two ways to get people to link to your site and that they are defintely not equal in their benefits. The first way that you can get linked to is to purchase backlinks. You can go online and pay a person or a company to link to your website. This process is not ideal and should be avoided if possible. This can make you have links to your website that are from low quality places. It can even get your site blocked or banned for using this method of backlinking. This is because Google wants their resultts to actually be useful and have real authority, not authority that you can purchase on the internet.

The natural way of SEO Linkbuilding

The way that you should get people to link to your website is called the natural way. This process is difficult and it takes time and mabye even a little bit of luck, but it helps your SEO greatly so it is very worth it. It is also important to note that even though you are getting links naturally, not all links are as helpful as others. Links give you better credibility when they are put in a larger website that has great SEO. If you get linked to in a site like Heineken, for example, this would be huge. Not only does Heineken have a huge following, that would possibly click on your link and be turned into your traffic, but they are also a big turstable source in the eyes of Google. When Google sees you linked to popular or well visited websites, they give you a higher ranking in their search results, that if you were linked to in a smaller less visited page.

The relevance of backlinks

It is important to remember however that anynatural link is better than nothing. These links are still factored into your Google rankings. Even if it is just a link from a small business in your area, it is much better than having no links at all in terms of your SEO. So SEO Linkbuilding is very important as you can see. It is important because it brings new visitors to your website. It is also important because it improves your credibility in the eyes of Google, which in turn allows you and your website to rank higher.

Dirty little Linkbuilding secret

The big secret in SEO Linkbuilding is that Google is watching what you are trying to do. They are watching you and they are trying to stop you. This is because they want their results to be completely natural and they they do not want you to have control over their systems. Because of this, pay attention to the tools and tricks that Google knows about and avoid them. For example, buying links actually used to work until Google found out and made it a process that you want to avoid at all costs. Pay attention to Google and what they are doing at the time.

Anchor text

When you put a link in your webpage you can decide if you want that link to simply show the url of the source or if you want to appear as something else that can be clicked on. You can make any words a clickable link with this tool. Anchor text allows you to put links in your content without losing its readability. It is also an easy way to tell people what the link is about., as well as an easy way to give them the site you are referring to just as they are reading about it an actually need it. Anchor text also looks much more professional that a clickable link that displays an entire url in the middle of yourwebpage content.

Anchor text also helps your SEO

The words that you choose to use for your clickable link tell Google what the content of the link is about. They use the words that you use for the link in order to decide what the content of the link actually is without ever needing to go to the linked site. Anchor text also has the ability to show up at the end of a link’s url. When it shows up there, it allows the url to show what the content of the link is. Google can use this information to tell what the linked site is about as well.

Six types of anchor text

  1. Exact match: This type of anchor text displays the exact same keyword that is used for the page that is being linked to. This ensures that it tells the reader what the link will be about.
  2. Partial match: This includes words that are similar to the keyword on the page being linked to, but not the exact same word or phrase. It still shows what the site will be about, however, just not in such an axact and precise way.
  3. Branded: This type of achor text shows the name of the site or brand that is being linked to.
  4. Naked link: This is simply using the url and not choosing a specific word or phrase.
  5. Generic: Click here, read more etc..
  6. Images: The source for images that are aites are typically put in achor text fashion, allows readers to click on the links to see where the photo came from and allowing for the writers to give credit to the photographers.

Some achor text tips

  • To make the bext anchor text, make sure that it is a word or a short phrase.
  • Don’t make the anchor text to long. This looks not professional.
  • Be sure the content you are linking to is relevant and useful.

How to start with SEO Linkbuilding

One of the easiest linkbuilding strategies is to simply ask people you know if the could link to your website on their webpage. You can ask family members or friends who have a blog or you could even ask local business that are in a related field to your content. You need a little bit careful with this strategy, because you only want related and relevant websites to link to your content.

Blogs & Guestblogging

Also consider following along with other blogs that are similar to your website or your content. If your comment on their blogs often, they may start to notice you. They may then ceck on your page and they may like it someday even decide to link to it. This is not a way that has guaranteed results. But it is a beginner strategy that is definitely at least worth a try.

Guestblogging is timeconsuming, but it a very often used SEO Linkbuilding strategy. Therefore choose wisely where to put your blog on.

Some other Linkbuilding strategies

  • Make use of blog directories and business directories and listings
  • Ask customers to review you or to link to you online
  • You can also consider whatever you make or sell to a blogger for free and asking them to write a review in return. If your product goes to a blogger that has good SEO and a well established following, it will be a link that will help your Google ranking for sure.
  • You can even consider contributing to sites like Wikipedia. This is often used as a reliable and useful source to get a link from.
  • One things that you can do is be the first person online to cover a topic or a news story. This is tricky but if you will succeed it will likely get a lot of links.


We have covered a lot of information on linkbuilding. We talked about what Linkbuilding is and why it is so important. Hereinafter we looked into how you can get links, strategies that actually work for each experience level. Next we discussed what you should avoid when trying to get linked to. With this information you will be able to be linked to in many ways and boost your SEO ranking in Google. We are sure that you will find success with Linkbuilding in Google.

Linkbuilding article from an external party

Read more about SEO & Linkbuilding

Hire a SEO expert

Herman Geertsema is the owner of SEO & Content Marketing Agency Connect your World from The Hague, The Netherlands. He is a SEO expert and contentmarketing specialist for many years. We offer our services in the next regions: The Hague, Amsterdam, Rotterdam, Utrecht & Breda. Any questions or want to hire me? Please visit my contactpage.