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Monthly ArchiveFebruary 2019

How to improve a website with Local SEO

Local SEO, Lokale SEO, SEO bureau Den Haag, SEO specialist Den Haag
What is Local SEO?

Local Search Engine Optimization is a part of SEO that focuses on optimizing a website to be found in local search results in your city or region. Local search encompasses all those remarkable search terms that scream local, such as: plumber near me. This starts with claiming a business listing and install & implement Google My Business.Local SEO

Local SEO is important, because an astounding 46 percent of all Google searches are local. Is your website strategically optimized for local search? If not, you’ve come to the right place! If your organization operates in physical locations, it’s imperative to your marketing and SEO strategy that you continuously optimize and update your website for local SEO.

Here are the key components to ensure your website is will be improved by Local SEO.

Google My Business is the main Local SEO ranking factor

A study from 2016 found that 56 percent of local retailers haven’t claimed their Google My Business listing, so doing this is your first step if you haven’t already done so. Once you’ve claimed your listing, it’s time to ensure that it is fully completed and optimized. The last step and this will be ongoing is to frequently check your business listing to make sure all information is accurate and up to date. Google allows anyone to suggest edits and make changes to your listing, so it’s super important to ensure your business information is always 100 percent accurate.

Structured data: Add Schema Markup

Schema markup helps Google match your business to local searchers. Although schema doesn’t directly impact rankings, it does help Google organize your data and it helps your data show up in relevant search results. The best part? You don’t have to be a developer or know code to implement schema markup! This is a great resource with steps of implementing schema markup for your local business. Place your schema markup wherever you describe your business on your website. If your organization has multiple locations, you’ll want to add schema markup to each city page.

Refresh NAP Citations

NAP stands for name, address, and phone number, and it’s critical that this information matches up everywhere it appears on your website, as well as on the web in general.

Add Your Business to Local Directories

There are thousands of directories online for nearly every industry you could think of. Adding your business to relevant directories helps not only from an SEO standpoint (hello, backlinks!), but will also help ensure that wherever your searchers are searching for local businesses, you’ll be on the list! The key is to make sure that every single listing matches exactly what’s on your website and Google My Business.

Get reviews add them and respond

We all know reviews are incredibly important and powerful marketing tools for every single business out there, and they also help with local SEO! A 2017 study found that GMB reviews were the second-most influential ranking factor for local businesses meaning the more rave reviews you can get, the higher you’ll start to rank in search. Once you have a few solid reviews, add them to your website.

Find local search terms and create local content

At the end of the day, it all comes back to creating relevant, useful content. There are several ways to do keyword research, but make sure you’re doing your research on a local level. Once you’ve identified local search terms, start implementing those keywords into your content for example blogs, infographics and videos.

Although there are other things you can do to supplement your local SEO strategy, if you implement all of the above into your website, you’ll be well on your way to ranking locally in your desired locations. And always remember: SEO is a long term game.

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Hire a SEO Specialist Den Haag

Herman Geertsema is the owner of SEO bureau Connect your World from The Hague. He is an experienced SEO specialist and Content Marketing expert. Connect your World execute assignments in the Den Haag, Amsterdam, Rotterdam, Utrecht and Breda region. Do you have a question? or do you want to hire me as a SEO specialist? Surf to my Contact Page and call or e-mail me.


Content Strategy crucial for an excellent website

Content Strategy
Content Strategy

Thought leadership by Content  Marketing

1. Optimize your images

Make sure that you use page relevant and unique images. The reason behind this is that users are much more likely to look at an image before deciding whether or not to engage a website. Human nature guides users to first stare at images before proceeding. Appealing images elicit a positive reaction and will leave an impression.

Quality and size of your images

Also ensure that you use the best quality format that is possible. Search engines opt for high resolution images. Second try and reduce the size of your images where you can. This is because search engines such as Google are rather keen on mobile websites and hence the creation of the first mobile index. Pages with large images often take too long to spool and this can lead to the departure of potential customers and visitors.

2. Create infographics to drive traffic

There is a reason why infographics are gaining popularity. It is because they are so effective. Web visitors gain lots of insights into a company’s performance or core objectives through infographic presentations. Infographics enable you to present complex information in an easy to understand and user friendly approach. Most peeple are visible learners and they understand matters much better when visually presented to them. That is the reason why infographics can be an important part of your Content Strategy.

Various infographics for your Content Strategy

  • Flowcharts
  • Maps
  • Versus comparisons
  • Timelines
  • Data visualization
  • Visual articles
  • Illustrated lists
  • Photo lists

3. Create fresh content and offer resources

Why stop at creating infographics when you can provide extra value to your customers in other way? If you just create better content that what currently exists, and what your competitors have to offer, people will want it. Turn your content into even more valuable sources. Here are some ideas to get started.

  • Create case studies from previous clients
  • Turn blog posts into ebooks
  • Offer webinars or seminars
  • Provide printable guides and checklists
  • Visual content such as graphs, infographs, video’s
  • Freemium versions of your product

4. Ho to create your Content Strategy?

The first thing to consider is will creating this piece of content help you achieve your goal? if it will provide you nothing for your business goals, or serves no purpose other than adding more content to your website, then why waste your time. Brainstorm and look at forums and other blogs what people actually need. Proceed with a keyword research to see which topics are things people are actually searching for. Finally add extra value. Compare your content to what your competitors are offering. What makes you stand out from them? What is your unique value propostion?

5. Optimize for Google’s RankBrain

One of the latest search engine algorithms is Rankbrain. it is an artificial intelligence system that enables the analysis of search outcomes. RankBrain checks out a website and then gathers information on what the different pages are all about. The aim is to find out the kind of content and information that your website is offering visitors. The information obtained is then used to rank you anytime a search user seeks information that you have. For instance if you are an expert on matters to do with accommodation, then Rankbrain will register your site as an expert source of information relating to accommodation. For example searching for an Apple. The search engine have to figure out whether the user is searching for an apple fruit or Apple the tech company.

Read more about SEO & Content Marketing

Need a Content Marketing specialist or need a SEO specialist?

Herman Geertsema is the owner of SEO bureau Connect your World. He is an experienced SEO specialist and Content Marketing expert. Connect your World will do business in the region of The Hague, Amsterdam, Rotterdam, Utrecht & Breda. Please check My Contactpage and mail or call me.

Five really Bad SEO strategies

Bad SEO strategies

1. Duplication of Content

Bad SEO Strategies will ruin your SEO ranking, Duplication of Content is the first of the five Bad SEO strategies. The first temptation for many would be SEO optimizers is to duplicate content from succesful websites. This strategy is akin to copying your neighbor’s test answers in grade school. Google will not be ranking your work highly in their search results. The reason for this is that the content already exists in cyberspace. Because of this Google find no reason at all to index your page higher tham any others already in existence. However your business will suffer in the future.

2. Too many ads above the  information

The second one of the bad SEO strategies is too many ads above the information. It is another temptation for many bloggers to put a bunch of ads above the information they wish to convey. because these sites only generate income off of ads. They are naturally encouraged to have advertisements. However too many ads, pop ups and scrolling ads really diminshes the value of one’s content and will increase the bounce rate of your work. Ads in general are to be avoided unless you are not selling a product of service. If you have too many ads on your page, you will find that the click through rate will drop in consequence. When this rate drops too low, Google will rank your page lower and you will receive less money from advertisements online.

3. Relying on invisible text

This is another bad SEO strategy that many websites and webpages implemented in the past. For example if the website’s background were white, a clever strategy would be to type in the most popular keywords and phrases also in white, hence concealing the text. Invisible text is the practice of concealing information by ensuring that the text and background are the same color. This is a bad practice because should a user accidentally highlight the text, they would know that the site is not thrustworthy. Google and other search engines are also getting much better at distinguishing between text meant to be part of the webpage and invisble text. Finally invisible text is probably the best display of inadequate content.

4. Keyword stuffing is a bad SEO  strategy

Repeating the samen popular keywords over and over again increases your Google ranking at the expense of sales, clicks and advertisement value. Humans are very quick to recognize patterns, especially simple ones. They will quickly jump off your website if they see you are doing this. Furthermore Google and other search engines are getting much better at recognizing increasingly high repetitive rates in some pages, which may also adversely affect your webpages rankings online.

5. Too many ingoing and outgoing  links

This is one of the most seen bad SEO strategies. What once was a decent strategy, and still may be for many web developers, has been overused in recent history. Ingoing links refer to those links that are found in other websites that them to yours. Sometimes these can be bought, but Google’s algorithm seems to figure out really quickly which links are spurious in their connection, meaning that you will lose your ranking among their webpages. While Google’s algorithm for ranking pages is proprietary their system must have some sort of code the recognizes synonyms and will determine if a link on one website is unrelated to the webpage it is taking the user to. These sorts of ingoing links will likely trick Google’s algorithm for a short time but ultimately suffer worse consuences later on when Google finds out your strategy.

Bad SEO Strategies: Outgoing Links

The opposite is also true: outgoing links are those hyperlinks meant to take the user to another webpage. Havinf too many of these on your webpage is also bad as it indicates to Google that you may be accepting payment for having these links on your webpage. However if you have to use outgoing links it is always a good idea to add a nofollow tag. These tags tell search engines not to follow your outgoing link, and illustrates that your own wepage may be more trustworthy.

Hire a SEO specialist The Hague

Herman Geertsema is the owner of SEO Bureau Connect your World from The Hague. He is an experienced SEO specialist & Content Marketing expert. Connect your World will do assignments in the region of The Hague, Amsterdam, Rotterdam, Utrecht & Breda. Do you have a question? Or do you want me to hire as a SEO specialist? Surf to My Contactpage and call or mail me.

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